bunch of fluff. If you really want to make it a better experience make it mandatory that if you order a vehicle directly the price on the contract is the price you pay and the dealer doesn't get to pretent it's his vehicle and when it arrives you will pay him whatever he wants. You'd also ensure that they don't lump on worthless overpriced options that nobody would ever voluntarily pay on their own. You'd also make them be professional and not act like a bunch of 60s 'used car dealers'.
Ford Unveils New Retail Experience to Deliver Enhanced Customer Journey
November 6, 2025
Words by Elena Ford
At Ford, we understand that how you explore, purchase, and service your vehicle is constantly evolving.
Today, we're introducing a new, unified global retail experience, developed with Ford dealers around the world, to meet these needs.
This approach offers seamless options, whether you prefer browsing online or a hands-on dealership visit, ensuring each step of your journey with Ford is effortless — from considering a vehicle to every service appointment thereafter.
Like always, we're putting our customers at the heart of everything with this experience. We've created the new design standard, Ford Signature 2.0, with our global dealers, building on years of learnings and pairing behavioral science with human-centered design to foster lasting relationships
The design delivers on Ford’s global brand strategy by offering ways for customers to explore Ford’s exciting products while building trust and community with the dealership.
To support dealership associates in delivering on this promise, Ford also provides guest experience training for dealership staff globally, focusing on service, communications, and anticipating customer needs.
This new retail experience is built on four core principles:
- Hospitality First:  Dealership staff serve as brand ambassadors with dedicated hospitality spaces for conversations. Food and beverages are accessible from the showroom and service area.
- Sales & Service Anywhere:  Flexibility for customers to choose which environment, a traditional purchase room or hospitality space, is their preferred space to conduct business.
- Operations Excellence: Efficient design to optimizeflow and functionality and enhance the experience for guests, with a focus on employee spaces.
- Discover Ford:  Immersive brand experiences for customers to see, touch, and learn about products, accessories, and technology.
We're also ensuring that you can easily blend your digital and in-person interactions. Currently available for all Ford nameplates in the U.S. and in 15 European markets, customers can build, price, and continue their purchase online or offline with their local dealer.
You can start your journey from your phone and finish it in person or complete the entire transaction digitally.
Convenience remains paramount for service customers. With Ford Pickup & Delivery, the dealership will pick up the vehicle, take it to the dealership, and return it once the work is complete. For routine services, Ford Mobile Service dispatches certified technicians to a customer's preferred location.
Through the third quarter, Ford has offered 3.8 million remote experiences around the world, including Pickup & Delivery and Mobile Service.
This year, more than 20 dealerships in 10 countries will open with the new retail experience, including stores now open in Brazil and the U.S.
By the end of 2026, we'll have 110 stores open from Michigan to Missouri, from Vietnam to South Africa, all ready to help our customers embark on an exciting new chapter.
Elena Ford is the chief customer experience officer at Ford Motor Company.
they are typically in the trunk :}Coffee bar but where's the donuts?
Ford Unveils New Retail Experience to Deliver Enhanced Customer Journey
November 6, 2025
Words by Elena Ford
At Ford, we understand that how you explore, purchase, and service your vehicle is constantly evolving.
Today, we're introducing a new, unified global retail experience, developed with Ford dealers around the world, to meet these needs.
This approach offers seamless options, whether you prefer browsing online or a hands-on dealership visit, ensuring each step of your journey with Ford is effortless — from considering a vehicle to every service appointment thereafter.
Like always, we're putting our customers at the heart of everything with this experience. We've created the new design standard, Ford Signature 2.0, with our global dealers, building on years of learnings and pairing behavioral science with human-centered design to foster lasting relationships
The design delivers on Ford’s global brand strategy by offering ways for customers to explore Ford’s exciting products while building trust and community with the dealership.
To support dealership associates in delivering on this promise, Ford also provides guest experience training for dealership staff globally, focusing on service, communications, and anticipating customer needs.
This new retail experience is built on four core principles:
- Hospitality First:  Dealership staff serve as brand ambassadors with dedicated hospitality spaces for conversations. Food and beverages are accessible from the showroom and service area.
- Sales & Service Anywhere:  Flexibility for customers to choose which environment, a traditional purchase room or hospitality space, is their preferred space to conduct business.
- Operations Excellence: Efficient design to optimizeflow and functionality and enhance the experience for guests, with a focus on employee spaces.
- Discover Ford:  Immersive brand experiences for customers to see, touch, and learn about products, accessories, and technology.
We're also ensuring that you can easily blend your digital and in-person interactions. Currently available for all Ford nameplates in the U.S. and in 15 European markets, customers can build, price, and continue their purchase online or offline with their local dealer.
You can start your journey from your phone and finish it in person or complete the entire transaction digitally.
Convenience remains paramount for service customers. With Ford Pickup & Delivery, the dealership will pick up the vehicle, take it to the dealership, and return it once the work is complete. For routine services, Ford Mobile Service dispatches certified technicians to a customer's preferred location.
Through the third quarter, Ford has offered 3.8 million remote experiences around the world, including Pickup & Delivery and Mobile Service.
This year, more than 20 dealerships in 10 countries will open with the new retail experience, including stores now open in Brazil and the U.S.
By the end of 2026, we'll have 110 stores open from Michigan to Missouri, from Vietnam to South Africa, all ready to help our customers embark on an exciting new chapter.
Elena Ford is the chief customer experience officer at Ford Motor Company.
so now I can get a bagel and coffee along with the $1800 premium package which includes nitrogen tinting and seat protection
Ford Unveils New Retail Experience to Deliver Enhanced Customer Journey
November 6, 2025
Words by Elena Ford
At Ford, we understand that how you explore, purchase, and service your vehicle is constantly evolving.
Today, we're introducing a new, unified global retail experience, developed with Ford dealers around the world, to meet these needs.
This approach offers seamless options, whether you prefer browsing online or a hands-on dealership visit, ensuring each step of your journey with Ford is effortless — from considering a vehicle to every service appointment thereafter.
Like always, we're putting our customers at the heart of everything with this experience. We've created the new design standard, Ford Signature 2.0, with our global dealers, building on years of learnings and pairing behavioral science with human-centered design to foster lasting relationships
The design delivers on Ford’s global brand strategy by offering ways for customers to explore Ford’s exciting products while building trust and community with the dealership.
To support dealership associates in delivering on this promise, Ford also provides guest experience training for dealership staff globally, focusing on service, communications, and anticipating customer needs.
This new retail experience is built on four core principles:
- Hospitality First:  Dealership staff serve as brand ambassadors with dedicated hospitality spaces for conversations. Food and beverages are accessible from the showroom and service area.
- Sales & Service Anywhere:  Flexibility for customers to choose which environment, a traditional purchase room or hospitality space, is their preferred space to conduct business.
- Operations Excellence: Efficient design to optimizeflow and functionality and enhance the experience for guests, with a focus on employee spaces.
- Discover Ford:  Immersive brand experiences for customers to see, touch, and learn about products, accessories, and technology.
We're also ensuring that you can easily blend your digital and in-person interactions. Currently available for all Ford nameplates in the U.S. and in 15 European markets, customers can build, price, and continue their purchase online or offline with their local dealer.
You can start your journey from your phone and finish it in person or complete the entire transaction digitally.
Convenience remains paramount for service customers. With Ford Pickup & Delivery, the dealership will pick up the vehicle, take it to the dealership, and return it once the work is complete. For routine services, Ford Mobile Service dispatches certified technicians to a customer's preferred location.
Through the third quarter, Ford has offered 3.8 million remote experiences around the world, including Pickup & Delivery and Mobile Service.
This year, more than 20 dealerships in 10 countries will open with the new retail experience, including stores now open in Brazil and the U.S.
By the end of 2026, we'll have 110 stores open from Michigan to Missouri, from Vietnam to South Africa, all ready to help our customers embark on an exciting new chapter.
Elena Ford is the chief customer experience officer at Ford Motor Company.
Don't forget being pressured into an ESP for 5x the cost from grainger -- being reassured how reliable your vehicle is but also how you better get that protection because ... what if it's not?
Out all the comments I've read, yours was the best. My Maverick had been flawless until last week when it bricked on me. I found that the tech did not check the 12 volt battery so I did, recharged and checked again and it down a 118CCA's and S.O.H. was 47%. I have to drop it off next week for them to check it and I wonder where the battery has to be for it to be prorated for replacement. I have about a 3K round trip coming at the end of the month and don't want an issue.
I wish it would have been implicated last month when I bought my Maverick...
