Ford Reveals Most Popular Maverick Trim, Configuration and Customers

[pxpaulx]

Actually I'm pretty sure that the 60/40 split EB/hybrid is what Ford planned to build, and that they were surprised when orders came in 60/40 Hybrid/EB. That is why they had to stop Hybrid ordering earlier last November.

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[ITSATRUCK]

Makes sense. I keep seeing Area 51 Mavericks driving around. . . Unless its the same one each time. Lol

 

[Maverick_Chick]

Below is listed the URL for the above subject article.

Points of interest:

• Most popular model: 50% are XLT's
• Most popular configuration: XLT, AWD, EB, with 360
• Sixty percent of buyers came from brands other than Ford
• In the last three months of 2021, Ford sold over 13K mavericks of which 2100 were hybrids.
• The bulk of buyers are Gen X'ers or older; not typical for a low priced entry level vehicle.
• Buyers are primarily located in 4 states: California, Texas, Michigan and Florida
• 95% of Maverick's retail business is represented by customers who placed retail orders and took delivery with their Ford dealer.
• Area 51 is most popular paint color

Article does give other info also. Ford Reveals Maverick's Most Popular Configuration, Customers (msn.com)

I guess we could start take bets on whether the 13k orders in the last 3 months will even be fulfilled.

 

[Landric]

Let's see:

XLT- Check
Ecoboost- Check
AWD- Check
CP360- Check
Gen X- Check
Coming from other brand- Check
Customer Order- Check

I'm in NC so I don't fit the state breakdown and I ordered Velocity Blue and Alto Blue. Other than that, apparently I am part of the crowd. I hate being part of the crowd.

 

[Sirk]

I guess we could start take bets on whether the 13k orders in the last 3 months will even be fulfilled.

I believe those figures represent actual deliveries, rather than orders. Ford has never revealed their Maverick order numbers.

 

[JASmith]

If looking at sales, wouldn't "the most popular" simply be whatever they made the most of, since they sell every one they make?

If I have an ice cream truck and I have 20 chocolate chip and 30 vanilla cones, and there's a massive crowd of 100 people all wanting ice cream, I wouldn't really say vanilla was more popular if I just sold everything that was available, right? Also, now I'm hungry.

 

[NJ Pinelands]

Some of the most populous states. New York is probably not much of a truck state.

People from other parts of the country would be shocked to see that 95 percent of the State of New York is rural and beautiful. I would love to see the percentage of trucks for people outside of Long Island/New York City. I am going to guess that Long Island and New York City are roughly 11 million out of the 20 million New Yorkers. The State of New York is very big geographically with about 8 million living on land , New York City,slightly bigger than a postage stamp.

 

[TheGriffin1313]

Below is listed the URL for the above subject article.

Points of interest:

• Most popular model: 50% are XLT's
• Most popular configuration: XLT, AWD, EB, with 360
• Sixty percent of buyers came from brands other than Ford
• In the last three months of 2021, Ford sold over 13K mavericks of which 2100 were hybrids.
• The bulk of buyers are Gen X'ers or older; not typical for a low priced entry level vehicle.
• Buyers are primarily located in 4 states: California, Texas, Michigan and Florida
• 95% of Maverick's retail business is represented by customers who placed retail orders and took delivery with their Ford dealer.
• Area 51 is most popular paint color

Article does give other info also. Ford Reveals Maverick's Most Popular Configuration, Customers (msn.com)

I would like to concur on everything here with the exception of the hybrid

 

[bbhaag]

I thought that too, but I think my daughter's white XLT is actually cooler looking than my A51.

That's because an Oxford White Maverick is the best Maverick. I may be a little biased in that opinion though.

 

[dbmurray]

Sixty percent of buyers came from brands other than Ford

How would they know that figure? No one asked me what I was driving when I placed my order.

 

[Delzona]

Below is listed the URL for the above subject article.

Points of interest:

• Most popular model: 50% are XLT's
• Most popular configuration: XLT, AWD, EB, with 360
• Sixty percent of buyers came from brands other than Ford
• In the last three months of 2021, Ford sold over 13K mavericks of which 2100 were hybrids.
• The bulk of buyers are Gen X'ers or older; not typical for a low priced entry level vehicle.
• Buyers are primarily located in 4 states: California, Texas, Michigan and Florida
• 95% of Maverick's retail business is represented by customers who placed retail orders and took delivery with their Ford dealer.
• Area 51 is most popular paint color

Article does give other info also. Ford Reveals Maverick's Most Popular Configuration, Customers (msn.com)

Maybe the popular configuration is because it was available to be delivered first, first for production, less constraints. It would have been interesting to see a real popularity contest if the Hybrid was available the same as the ecoboost. I've always been of the opinion that for every statistic there's an equal opposing statistic to refute the first statistic, which then there's another statistic that will refute the both!

 

[Traegorn]

How would they know that figure? No one asked me what I was driving when I placed my order.

Maybe based on trade ins?

 

[Chris McD]

Like others have said, the hybrid isn’t the most popular trim because they didn’t have hybrids for a majority of production time and even then they’ve been constrained. It’s a skewed statistic. Otherwise I think it would have dominated, especially when gas prices rose.

No surprise regarding Area 51 being the most popular color. It was prominent in ads and marketing. It’s also the color I chose and everyone who has seen the truck loves the color.

 

[ClemsonU88]

' In the last three months of 2021, Ford sold over 13K mavericks of which 2100 were hybrids. ' Not really a meaningful statistic as the hybrid was not released for sale until December.

I'm not sure what you mean by this. I ordered a hybrid in June. I read the article (quickly) and didn't see where they said they were talking about actual sales or orders.

If they're talking about actual sales, most of these numbers don't mean much, because they've sold everything they've made so far. If they're talking about orders, then these numbers would be more meaningful.

If I have an ice cream truck and I have 20 chocolate chip and 30 vanilla cones, and there's a massive crowd of 100 people all wanting ice cream, I wouldn't really say vanilla was more popular if I just sold everything that was available, right? Also, now I'm hungry.

JASmith said something similar to what I'm saying with his ice cream analogy...I think I'm going for some Goodberry's frozen custard with Recee's Peanut Butter Cup mixed in tonight. Way to go SMITH!!

 

[Dad]

Below is listed the URL for the above subject article.

Points of interest:

• Most popular model: 50% are XLT's
• Most popular configuration: XLT, AWD, EB, with 360
• Sixty percent of buyers came from brands other than Ford
• In the last three months of 2021, Ford sold over 13K mavericks of which 2100 were hybrids.
• The bulk of buyers are Gen X'ers or older; not typical for a low priced entry level vehicle.
• Buyers are primarily located in 4 states: California, Texas, Michigan and Florida
• 95% of Maverick's retail business is represented by customers who placed retail orders and took delivery with their Ford dealer.
• Area 51 is most popular paint color

Article does give other info also. Ford Reveals Maverick's Most Popular Configuration, Customers (msn.com)

Thanks for posting this. Fascinating!

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