I basically want the same Maverick as you, but just to clarify, the Santa Cruz can be optioned with 18 in wheels for a more off (dirt) road focused build.Ford can’t beat Hyundai in tech? You obviously haven’t read any reviews of the tech in the Mustang Mach E. Automotive and technology press were pretty blown away by it.
The head unit in the Santa Cruz is awful! As others have noted they made the same gawdawful mistake that Honda did in the Ridgeline that they just somewhat corrected by sticking a volume knob on the head unit. (I know, I have one. It’s awful)
The Santa Cruz has NO off-road chops, not even light off-road like the Ridgeline.. and they didn’t design it to have any. Not w 20” wheels.
it’s a small, modern-day, Korean El Camino. By Hyundai’s own words, it’s NOT a truck... the Maverick IS a truck..
Going after totally different market segments. Ford is going after those who want a small “truck”. Ford is planning off-road versions, Timberline, Tremor, etc., something Hyundai couldn’t dream about doing w the Santa Cruz.
It is not about one having to be cheaper than the other, it’s about one being designed for one market segment and another designed for a different market segment.
Ford knows trucks. I’m sure they did their homework for which is the larger market. (The Ridgeline serves as the test case for “non-truck” vehicles w a bed, and the sales numbers are tepid at best).
I’d gladly fork over $35K if I can get a Timberline or Tremor trim, GOAT mode, AT tires, 2” lift, etc, whereas I wouldn’t even bother looking at a Santa Cruz.
Hyundai has said “It’s not a truck”, how much more clear could they be?
Hyundai is going after the skinny-Jean wearing, soy-latte drinking urban crowd BY THEIR OWN WORDS.
The Santa Cruz is a more stylized Subaru Baja, but wo the light off-road Subaru chops..
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