First Sight! $30k Midsize EV Pickup Prototype

[pigsareus]

Young people are buying affordable new cars left and right, this new EV truck and platform are centered around affordability. Additionally, younger consumers are far more willing to accept new tech, like EVs.

So targeting young consumers with your line of small, affordable EVs makes more sense than trying to appeal to someone who's 70 who doesn't want an EV and half the time is convinced they need a truck the size of Montana. Young people like small cars, EVs, fun and sensible cars.

If Ford uses this platform to make a series of affordable small vehicles that are fun, I'll buy one, prob a hatchback/sedan which we know they're working on.

I have 3 close friends who are under 25 - they all bought/leased EVs and every one of them can't wait to either trade it in or for the lease to be done so they can buy a hybrid . They had 'no fun' charging them up in the cold Michigan winters and having to pony up for pricier quick charging was an economic problem. 2 of the 3 live in apts where there aren't any chargers and the other one in a house that didn't have the 220v charger. I'd concur that more young consumer are more willing to TRY new tech but when they won't like it they're quicker to dump it or walk away. Also females are far less likely to choose an EV than a male - they're not big fans of standing around at the charging station at night waiting a half hour to get a charge. With current hybrid technology they should be able to tweak if over the next couple years to get 55 mpg out of small sedans - given that and the drawbacks of EVs they'd likely choose the hybrid but yeah they will have a choice so it's up to them.

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[Blue_Max]

That because only Boomers watch TV anymore (the average age of a TV viewer is 74 years old)

I was replying to a comment lamenting the lack of advertising aimed at Boomers. I pointed to a source of such advertising.

 

[Chops]

Recent video…

 

[atomguy245]

It’s not going to have real freakin buttons when Ford has talked about using far less fasteners, wiring, parts, etc.

I would assume this truck has no buttons, or very few. Even the current gas vehicles have many functions on the touch screen.

 

[Cancunbadlands]

I think the majority of customers want an affordable vehicle. With the average new vehicle price now at $50k, the majority of Merkuns are priced-out and seeking something about half that price. The Mav was about the cheapest new vehicle available, and has the utility of a pickup, so it's a hit based largely on that. I suspect it's a lot of people's first pickup.

If Ford made a Bronco Sport sized SUV starting at $20k, ICE or EV; it doesn't matter, it would sell like hotcakes. If ANYONE made something similar at that price it would be the #1 selling vehicle in the country. But, there are at least 3 small SUV style vehicles starting under $25k, two by Chevy and one by Hyundai. As low quality of materials as the Maverick (like the interior plastics), but lower MSRP. Worse MPG by about 10 compared to the Mav Hybrid, though.

BYD from China?

 

[shadow_munk]

i know it would probably never happen, but if they put the magnetic suspension in the higher trims and give it a nice sporty look.. i might give one a test drive.

 

[1929]

First Sight!! $30k Midsize EV Pickup Ranchero Prototype Spied - Photos & Video



You can 1-click copy/create your account to Rancheroforum via: https://www.mavericktruckclub.com/forum/account/copy

Smaller than Maverick and it's midsize?

 

[Surly Old Bill]

BYD from China?

I think some other company. There are dozens of car companies in China, and none of them sell cars in Merkuh (yet) because the market is so small compared to China and India.

 

[OneAlienBoi]

i know it would probably never happen, but if they put the magnetic suspension in the higher trims and give it a nice sporty look.. i might give one a test drive.

I doubt it'll have that type of tech, but the center of gravity is really low, it's wide and planted, with a better 0-60 than a mustang Ecoboost, and more downforce than a mustang. So it should be pretty fun to throw around.

 

[Bdesign]

this is an early Ford sketch- shows 4 spoke wheels and front-end

 

[Blue_Max]

this is an early Ford sketch- shows 4 spoke wheels and front-end

Oh yeah, that looks production ready!

 

[OneAlienBoi]

this is an early Ford sketch- shows 4 spoke wheels and front-end

To be fair, it doesn't look like the designers used anything from the sketch other than the rim design,and that's been toned down of course. Not in the spy shots, but in Ford's bounty vid you can see the wheels have that 4 spoke design.

 

[GlennBeer]

My biggest peeve with todays small truck design is the uselessly small back seat. Trucks this small would be better off as 2dr with a longer bed.

 

[Surly Old Bill]

this is an early Ford sketch- shows 4 spoke wheels and front-end

that was just excitement bait. It will look like every other pickup made in the last 80 years other than the cybertruck or Subaru Brat. You might have to look close to tell the difference from a Maverick or Ranger.

 

[Chops]

I find it interesting that the base $30K truck will be RWD. FWD seems less expensive to make?

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