First Sight! $30k Midsize EV Pickup Prototype

[Cancunbadlands]

What's with the intercooler?

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[Finnster]

The high rise door skins are fake. They extend higher than the actual doors. Lots of foolery here. It sounds like a Slate might be more what you want. Even Ford said it's not really a truck. Having a bed makes it one, but not traditional in style at all. It's an aero queen.

I so hope you are right about the window/door interface being fake! That's my only gripe really, as it should cover headroom also.
I'm not worried about the ground clearance, I think that has been altered here for sure.
I like the Slate ok, but it appears to be way too content-free for it's 28K price!

 

[rclee]

It's going to be mid to upper 40s to get a vehicle with any kind of capability, range, features, etc. And I'm confident in that because otherwise it kills the Maverick market, and maybe that is the plan because they claim their new manufacturing is so much leaner and cost effective.

I don't hate it it at all though. Definitely sleeker and more car like, but if offering AWD capabilities the same as my 2025 Maverick I don't care as much about ground clearance.

Given's Ford track record, I may be interested in one in 2030 or later after all you early adopters are the beta testers Ford uses to iron out all the kinks on an entirely new platform.

Beta Testers, kind of like all of us 2022 hybrid people

 

[rclee]

If I were any manufacturer I wouldn't waste money on R & D for products aimed at a demographic that literally gets smaller every hour. I would aim for the 25 year possible customer not the last purchase of their life customer. BTW I am 67 and notice that the only products targeting me are memory supplements, medicare advantage plans, and mobility devices

Don't forget all the ED meds

 

[atomguy245]

Still funny how companies are all catering to the young and mid crowds, the youngsters claim to not have any money, the mids are struggling to get by, the boomers have the money and most are willing to spend it yet they don't seem to have many suitors coming at them with products that they'd pony up for.

Plenty of products have been aimed at the youth market only to really hit the aged adult market instead, the Maverick included.

 

[atomguy245]

Now I'm excited. All of Ford's recent EV announcements have turned out to be vaporware - the next gen EV Lightning, the "personal bullet train" 7 passenger, the Lincoln/Rivian luxury SUV. Never saw prototypes of any of those out on the streets. At least this truck is out and about finally.

Based on what Ford has talked about, this EV truck looks like it's going to be more aero focused, lower to the ground, less trucky than even the Maverick. I doubt this is going to be a towing focused or off road focused vehicle. Probably more like a Subaru Baja than many would like.

 

[gzebrick]

I think Ford may have a grand slam with this one. Too much camo to figure out any details for sure, but in general it's got a good shape and size. For $30K it's going up against some stiff EV competition from Chevy, Nissan/Mitsubishi, Hyindai/Kia. Anyone looking for a 4-passenger EV is going to cross shop this against well equiped entry-level EVs so Ford has to be on top of their game to get buyers who aren't specifically looking for a pickup bed. I think this EV may do it as long as the ride/interior and specs are equal to what else is out there.

Assuming it has good EV range (250+ miles), quickish level-3 charging (150kw+), and a good set of safety and comfort features with the base trim (BSM, emergency braking, cruise control) and REAL FREAKING BUTTONS AND SWITCHES, they'll have a hit.

Slate buyers (I was one of them) are going to be hard pressed to justify the SLATE vs this if they add up the options for the larger battery, power windows, and especially the extra $$$ for the SUV kit assuming you want to seat more than 2. I got my reservation money back from Slate a few months ago after I decided they made too many compromises on safety and comfort in their quest to market a no-frills vehicle. When it was $20K I could live with that, but not at $30K. They wanted to make it / market it as simple, but they made it dumb.

 

[kevinmccune]

It's going to be mid to upper 40s to get a vehicle with any kind of capability, range, features, etc. And I'm confident in that because otherwise it kills the Maverick market, and maybe that is the plan because they claim their new manufacturing is so much leaner and cost effective.

I don't hate it it at all though. Definitely sleeker and more car like, but if offering AWD capabilities the same as my 2025 Maverick I don't care as much about ground clearance.

Given's Ford track record, I may be interested in one in 2030 or later after all you early adopters are the beta testers Ford uses to iron out all the kinks on an entirely new platform.

yep,its not going to be 30K the fleets and well off will see to that,base around 39 k I would imagine( no cost savings are ever passed to the consumer.

 

[710-oil-614]

I think Ford may have a grand slam with this one. Too much camo to figure out any details for sure, but in general it's got a good shape and size. For $30K it's going up against some stiff EV competition from Chevy, Nissan/Mitsubishi, Hyindai/Kia. Anyone looking for a 4-passenger EV is going to cross shop this against well equiped entry-level EVs so Ford has to be on top of their game to get buyers who aren't specifically looking for a pickup bed. I think this EV may do it as long as the ride/interior and specs are equal to what else is out there.

Assuming it has good EV range (250+ miles), quickish level-3 charging (150kw+), and a good set of safety and comfort features with the base trim (BSM, emergency braking, cruise control) and REAL FREAKING BUTTONS AND SWITCHES, they'll have a hit.

Slate buyers (I was one of them) are going to be hard pressed to justify the SLATE vs this if they add up the options for the larger battery, power windows, and especially the extra $$$ for the SUV kit assuming you want to seat more than 2. I got my reservation money back from Slate a few months ago after I decided they made too many compromises on safety and comfort in their quest to market a no-frills vehicle. When it was $20K I could live with that, but not at $30K. They wanted to make it / market it as simple, but they made it dumb.

It’s not going to have real freakin buttons when Ford has talked about using far less fasteners, wiring, parts, etc.

 

[pigsareus]

Boomers are hitting their 70s. How much longer will they be driving and buying new vehicles? Manufacturers always cater to younger buyers.

well I was referring to the entire universe of products not necessarily vehicles.

 

[Blue_Max]

well I was referring to the entire universe of products not necessarily vehicles.

Watch MeTV and you'll see plenty of ads aimed at Boomers and older.

 

[pigsareus]

Plenty of products have been aimed at the youth market only to really hit the aged adult market instead, the Maverick included.

makes you wonder about how their marketing research missed that. Ford was also surprised how buyers would jump in on hybrids, they thought the ECO would be the preferred engine.

 

[gzebrick]

It’s not going to have real freakin buttons when Ford has talked about using far less fasteners, wiring, parts, etc.

I thought I read somewhere that they're (finally) moving to a 48v architecture. Maybe that's part of the savings. You can still have buttons and switches and reduce wiring if they're smart about it (no pun intended)

 

[Scott Asheville]

Don't forget all the ED meds

They make ED meds!?! And nobody told me???

 

[pigsareus]

Watch MeTV and you'll see plenty of ads aimed at Boomers and older.

Oh I'm a big METV watcher :} But the stuff they're pushing is sort of trite, they need to push some higher end stuff.

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