2025 Price Increase

[TheShark]

I was checking the Ford Build and Price website today, put in my exact build on a '25 Lariat Hybrid AWD and I noticed the price seemed higher, went and checked my DORA and sure enough it was $100 higher. The base on my DORA is $36735 and the price on the Build and Price is $36835. Looks like they snuck in a $100 price increase, at least on the Lariat Hybrid.

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[Ryom]

The $100 is for the pro-trailer features. Build 1 did not include them so they discounted $100. Build 2 and up will have the pro-trailer features (the trailer assist button under screen and the down-looking tailgate camera). I had the dealer hold my order until all advertised model year 2025 features would be included in the build. $100 for the pro-trailer stuff is a no-brainer if you're getting the 4K towing.

 

[Darnon]

The $100 is for the pro-trailer features. Build 1 did not include them so they discounted $100. Build 2 and up will have the pro-trailer features (the trailer assist button under screen and the down-looking tailgate camera). I had the dealer hold my order until all advertised model year 2025 features would be included in the build. $100 for the pro-trailer stuff is a no-brainer if you're getting the 4K towing.

The ProTrailer price increase should be $300 according to @fordvideoguy.

Also if they're increasing prices already now it would be affecting Job 1 since they haven't started production yet.

 

[Hot Runr Guy]

There was a late-MY price increase on most Ford models October 15th, Maverick across the board was $100.

HRG

 

[TheShark]

There was a late-MY price increase on most Ford models October 15th, Maverick across the board was $100.

HRG

I guess getting my order in early saved me $100.

 

[TwentyFiveLariat]

I happened to do the same the other day and it seems like some of the smaller options look like they went up a little.

For example, splash guards, wheel locks, tailgate lock, wireless keypad, mats no carpet.

 

[Bill K]

Darn, my 23 maverick xl was under $20k. Excellent truck! How can it be that someone would pay plus $35k?
it’s supposed to be a cheap truck!

 

[Hot Runr Guy]

Darn, my 23 maverick xl was under $20k. Excellent truck! How can it be that someone would pay plus $35k?
it’s supposed to be a cheap truck!

To be fair, you had a little help to get there,,,,,

HRG

 

[Bill K]

True. But i don’t understand why anyone would pay almost double. Underneath it’s still a cheaply designed and built truck!

 

[Hot Runr Guy]

True. But i don’t understand why anyone would pay almost double. Underneath it’s still a cheaply designed and built truck!

For 33 years, I was provided a company car that I had no choice in model or options, so usually a bare-bones vehicle speced-out by a bean counter. I'm now on my 3rd Maverick, a Lariat Tremor, and am very satisfied with it. Creature comforts are more important to me than saving $$$. I honestly wouldn't drive your no-option XL if it was given to me. Those days are behind me.

HRG

 

[Bill K]

To each his own. For years I’ve driven top end F150’s (even tried GMC!) With all manner of gizmos and stamped-in luxury.
No more. It’s just a truck.

 

[TheShark]

No more. It’s just a truck.

With the passions people have about the Mav on this forum I would never say "It's just a truck". If it was "just a truck' why would anybody bother being here.

 

[Bill K]

Good point! I was drawn to the maverick because I was able to purchase a good new truck with great mpg (46.2) for cheap money.
Others see it differently.

 

[fordvideoguy]

The $100 is for the pro-trailer features. Build 1 did not include them so they discounted $100. Build 2 and up will have the pro-trailer features (the trailer assist button under screen and the down-looking tailgate camera). I had the dealer hold my order until all advertised model year 2025 features would be included in the build. $100 for the pro-trailer stuff is a no-brainer if you're getting the 4K towing.

The pro trailer features are suppose to be $300 not $100. This price increase is weird because I was told that the price increase that happened a week ago was on 2024 model year only.

 

[Hot Runr Guy]

The pro trailer features are suppose to be $300 not $100. This price increase is weird because I was told that the price increase that happened a week ago was on 2024 model year only.

Just sent you a PM.

HRG

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