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2025 Price Increase

TheShark

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Clubs
 
I was checking the Ford Build and Price website today, put in my exact build on a '25 Lariat Hybrid AWD and I noticed the price seemed higher, went and checked my DORA and sure enough it was $100 higher. The base on my DORA is $36735 and the price on the Build and Price is $36835. Looks like they snuck in a $100 price increase, at least on the Lariat Hybrid.
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Ryom

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The $100 is for the pro-trailer features. Build 1 did not include them so they discounted $100. Build 2 and up will have the pro-trailer features (the trailer assist button under screen and the down-looking tailgate camera). I had the dealer hold my order until all advertised model year 2025 features would be included in the build. $100 for the pro-trailer stuff is a no-brainer if you're getting the 4K towing.
 

Darnon

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The $100 is for the pro-trailer features. Build 1 did not include them so they discounted $100. Build 2 and up will have the pro-trailer features (the trailer assist button under screen and the down-looking tailgate camera). I had the dealer hold my order until all advertised model year 2025 features would be included in the build. $100 for the pro-trailer stuff is a no-brainer if you're getting the 4K towing.
The ProTrailer price increase should be $300 according to @fordvideoguy.

Also if they're increasing prices already now it would be affecting Job 1 since they haven't started production yet.
 
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TheShark

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There was a late-MY price increase on most Ford models October 15th, Maverick across the board was $100.

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I guess getting my order in early saved me $100.
 

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TwentyFiveLariat

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I happened to do the same the other day and it seems like some of the smaller options look like they went up a little.

For example, splash guards, wheel locks, tailgate lock, wireless keypad, mats no carpet.
 

Bill K

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Darn, my 23 maverick xl was under $20k. Excellent truck! How can it be that someone would pay plus $35k?
it’s supposed to be a cheap truck!
 

Hot Runr Guy

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Darn, my 23 maverick xl was under $20k. Excellent truck! How can it be that someone would pay plus $35k?
it’s supposed to be a cheap truck!
To be fair, you had a little help to get there,,,,,

HRG

Ford Maverick 2025 Price Increase Screenshot 2024-10-22 162213
 

Bill K

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True. But i don’t understand why anyone would pay almost double. Underneath it’s still a cheaply designed and built truck!
 

Hot Runr Guy

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True. But i don’t understand why anyone would pay almost double. Underneath it’s still a cheaply designed and built truck!
For 33 years, I was provided a company car that I had no choice in model or options, so usually a bare-bones vehicle speced-out by a bean counter. I'm now on my 3rd Maverick, a Lariat Tremor, and am very satisfied with it. Creature comforts are more important to me than saving $$$. I honestly wouldn't drive your no-option XL if it was given to me. Those days are behind me.

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TheShark

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No more. It’s just a truck.
With the passions people have about the Mav on this forum I would never say "It's just a truck". If it was "just a truck' why would anybody bother being here.
 

Bill K

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Good point! I was drawn to the maverick because I was able to purchase a good new truck with great mpg (46.2) for cheap money.
Others see it differently.
 

fordvideoguy

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The $100 is for the pro-trailer features. Build 1 did not include them so they discounted $100. Build 2 and up will have the pro-trailer features (the trailer assist button under screen and the down-looking tailgate camera). I had the dealer hold my order until all advertised model year 2025 features would be included in the build. $100 for the pro-trailer stuff is a no-brainer if you're getting the 4K towing.
The pro trailer features are suppose to be $300 not $100. This price increase is weird because I was told that the price increase that happened a week ago was on 2024 model year only.
 

Hot Runr Guy

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The pro trailer features are suppose to be $300 not $100. This price increase is weird because I was told that the price increase that happened a week ago was on 2024 model year only.
Just sent you a PM.

HRG
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