Is the XL base enough?

[F50]

I love my XL maverick. But it does not have everything I wanted. I actually would have liked a more strip down new base model truck. And as msrp increases, I would like to see the base XL loose some features rather than continue to climb in price. Or maybe add an additional trim to replace that old lower price. Call it “base”. To me it would be historical and dope to have a base model trim called “base”.

This trim could have roll up windows. I for one, would love to have those. Make the side mirrors manual. Get rid of the gimmicky drive modes that rarely get used by anyone. Remove cruise control and the brake hold. For this trim, keep the smaller screen for the government mandated back up camera. Rather than having the larger version the 2025s get. Offer it in only white or black. Remove the steel wheel ford caps. How much would that reduce the price?

Can you even make a vehicle like that these days? That might be too economical.

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[Hot Runr Guy]

Can you even make a vehicle like that these days? That might be too economical.

They'd sell 10's of them,,,,,

Maybe take a look at this poll, and see what people are actually interested in buying. https://www.mavericktruckclub.com/f...ck-build-price-online-whats-your-build.52444/

HRG

 

[yamahaSHO]

Manual windows, mirrors and locks... And no cruise control? Nope. I was holding a 1985 Toyota pickup for my parents for the last 10 months while they visited back and forth from here. They've had it since new and it has all the things, or lack there of as you're mentioning (except for cruise... My dad added that in decades ago). It's not a enjoyable as you seem to make it.


And I'm not sure it would be more economical to produce additional parts that aren't currently offered, to offer a bare bones model. Definitely not 'dope'.

 

[F50]

Manual windows, mirrors and locks... And no cruise control? Nope. I was holding a 1985 Toyota pickup for my parents for the last 10 months while they visited back and forth from here. They've had it since new and it has all the things, or lack there of as you're mentioning (except for cruise... My dad added that in decades ago). It's not a enjoyable as you seem to make it.


And I'm not sure it would be more economical to produce additional parts that aren't currently offered, to offer a bare bones model. Definitely not 'dope'.

It comes down to the individual. I would like it. I am a very minimalistic person. Not everyone wants more features. The less features, the better for me. I believe it would sell enough of them that they could produce a small number. If an individual has less money, or one that is financially concerned but wants a new car, that individual will want this. If the demand is low, they can produce fewer and make more of the other trims.

 

[F50]

They'd sell 10's of them,,,,,

Maybe take a look at this poll, and see what people are actually interested in buying. https://www.mavericktruckclub.com/forum/threads/-2025-maverick-build-price-online-whats-your-build.52444/

HRG

The auto manufacturers have been open about why they dont always build what people want. What people want does not equate to what people actually buy. Great example is the jeep gladiator. By end of year 1 of production, you could already get massive end of year discounts on them. Because they were not selling. But everyone said they wanted one. Guess money comes to play in reality of things.

The F150 is a great example they can still make options that dont sell. They still offer long beds even though barely anyone wants them. They will still make single cabs even though nobody wants them. But some people do. And its enough of demand that Ford continues to make money from producing those options as long as they remain on a mass selling platform. And the maverick is a mass selling platform.

 

[Darnon]

It comes down to the individual. I would like it. I am a very minimalistic person. Not everyone wants more features. The less features, the better for me. I believe it would sell enough of them that they could produce a small number. If an individual has less money, or one that is financially concerned but wants a new car, that individual will want this. If the demand is low, they can produce fewer and make more of the other trims.

Opportunity cost. Now Ford would need to design and contract these extra components and warehouse extras for repairs.

 

[Mike1597]

I could see a market for a base WT (Work Truck). Vinyl seats, no carpet (rubber mat), no cruise control, etc.

 

[Gray Goose]

Unfortunately Ford is not very good at forecasting demand. So even if they did built it, there would either be a huge backlog of orders that couldn't be fulfilled, or lots full of them unsold (see F150).

 

[mav_kev]

You have very specific and not very profitable taste.

 

[F50]

You have very specific and not very profitable taste.

Your not wrong.

 

[F50]

Unfortunately Ford is not very good at forecasting demand. So even if they did built it, there would either be a huge backlog of orders that couldn't be fulfilled, or lots full of them unsold (see F150).

Always a risk trying to make something to sell.

 

[LSchicago]

Ford would make ZERO $ doing this, and it would cost them money to redesign the doors for Manual windows, and other items you are suggesting. XL is known as the BASE model. That's as base as it will ever get for Ford. XL is the base model across all their trucks.

They are not going to make a "Base" or "X" model just because a couple dozen guys yearn for the 70's again. Buy one or don't, it really is that simple.

You could always buy an Old Ford Courier.

 

[Glen Baker LLC]

Opportunity cost. Now Ford would need to design and contract these extra components and warehouse extras for repairs.

You are exactly right. Let's take manual crank windows for example.
A redesign of the whole door card would have to be implemented. Customers would lose the storage capacity and speaker you have to make room the throw(circle motion)the hand has to make to crank the window.
Now you have to order and stock parts for a manual crank window and you have to store and parts for a separate door card for people who want the storage and want electric windows and storage.
Late '70s early '80s when auto manufacturers started to simplify things if you wanted electric windows you got electric door locks no choice.

Were would you install the window crank? Remember placement is crucial for the driver.

Even if you have manual mirrors. I'll bet you there's a power receptacle for power mirrors.

 

[Jman79]

They'd sell 10's of them,,,,,

Maybe take a look at this poll, and see what people are actually interested in buying. https://www.mavericktruckclub.com/f...ck-build-price-online-whats-your-build.52444/

HRG

Actually... You seem a bit flippant. I don't like the OPs suggestions either, doesn't make them invalid. If I'm being honest, hand rolled windows seems hipster-ish and the XL does have manual mirrors already.

The poll though... on an enthusiast site isn't really reflective of the general public. Also just people from this site who choose to participate which is another sub segment. At the least, the XL order numbers for previous years recorded here show Ford is off on their projection for lower cost models. The lariat numbers seem high compared to order bank numbers posted in previous years too. So there is some merit to this idea.

The numbers also don't account for fleet, which would skew the #s heavily. There actually may be a very large portion of buyers for OPs "base" as fleet purchases. Yeah yeah, manufactures don't offer fleet trims to consumers, but that doesn't make the trim irrelevant.

Besides, a lot of the spirit which launched the Maverick to success was its initial sticker price. At the least it holds value in being a sales tool to get people in the door and good press. We all know the general consumer is going to get talked into spending more than they need to . I'd love to see #s if the concept of financing went away.

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