Ford needs to deliver as many Maverick Hybrids as possible

[PhilD]

So I have a 2023 XLT hybrid on order. Minimal add-ons. Dropped the Lux and splash guards. Not sure if that will help or not but seemed to be some of the earlier constraints. I'm a previous Ford owner of Focus, Taurus and Ranger. All very good vehicles. I want to hang in there for the hybrid as that's why I ordered the Maverick. Ford needs to figure out a way to get these delivered or customers like me and the new to Ford customers will just go somewhere else and may never return to the brand.

Sponsored

 

[OrCoaster]

I'm not sure what the problem is about producing more hybrids but Ford told us that they would only do 35% of the total years production in hybrids. That left a lot of folks out as the orders came in just about switched from what they said they would be building.

So IF and only IF you were willing to drop the hybrid and go to the Ecoboost you increased the likelyhood for owning a 2023 Maverick. IF you stuck to your original order you have to take your 50/50 chance at getting a truck at all.

 

[Cheesehead]

Yes, but….

When I ordered my hybrid Maverick from the big local Ford dealer with the huge FORD sign out front and they told me I would get it in 4-6 months. As a normal consumer I had no reason to doubt them.

 

[OrCoaster]

I asked about delivery as I have ordered new vehicles from Ford in the past and the salesman said he couldn't even guess at a date because of the fiasco over the MY22 trucks. OK, not sure I liked that answer but knowing from this site how messed up things were I was just ready to wait 6 or 8 months. I have other trucks to drive for work and pleasure. Doing it in a new Maverick would just be better.

 

[bbhaag]

Ford needs to deliver as many Maverick Hybrids as possible

No they don't. They need to produce a certain amount of hybrid vehicles to meet state and federal emission regulations for the rest of their fleet.

Do you all think the 35% cap on hybrids was just pulled out of a hat?

 

[OrCoaster]

I surely hope they reconsider that percentage in 2024 model year. Not for the sake of offset but because they are leaving production in a lurch. They could sell more hybrids than ICE.
Maybe not. We might see that all the end of the year production is ICE models and they just send them to the dealers and watch them go away with ADM on top of the MRSP.
Time will tell us.

 

[BradnChristine]

No they don't. They need to produce a certain amount of hybrid vehicles to meet state and federal emission regulations for the rest of their fleet.

Do you all think the 35% cap on hybrids was just pulled out of a hat?

It truly seems as this IS the correct motivator.

 

[BradnChristine]

I surely hope they reconsider that percentage in 2024 model year. Not for the sake of offset but because they are leaving production in a lurch. They could sell more hybrids than ICE.
Maybe not. We might see that all the end of the year production is ICE models and they just send them to the dealers and watch them go away with ADM on top of the MRSP.
Time will tell us.

Even if they jacked up the Hybrid price, it would still sell. $$$ could replace CAFE as the motivator?

 

[OrCoaster]

My thoughts exactly.

Why isn't this the motivator? Not a businessman looking to increase their market share can deny that 37 percent miss of the mark. What is Ford thinking? Fuel offset? Get a grip! Your market numbers tell you to increase the base price and sell, sell, sell!!!!!

 

[PhilD]

No they don't. They need to produce a certain amount of hybrid vehicles to meet state and federal emission regulations for the rest of their fleet.

Do you all think the 35% cap on hybrids was just pulled out of a hat?

So I guess my bigger complaint would be then, why did they let twice as many people order a hybrid than they could produce or deliver in a reasonable amount of time? That seems like a terrible business decision! Hey I'm a big Ford fan and actually own stock in the company.

 

[TedTX]

The issue with hybrids is Ford ditched the common shared supplier with Toyota hybrids and took the electric motors in house. They are very limited in how many per day they can manufacture. They have yet to size up to meet demand. Because they would need the tooling machines to due so.
The new 2023 Prius has similar horsepower to the Maverick so it’s possible that later model year Mavericks could go back to the shared suppliers and not face this home grown bottleneck.

 

[NoVaJimmy]

I surely hope they reconsider that percentage in 2024 model year. Not for the sake of offset but because they are leaving production in a lurch. They could sell more hybrids than ICE.
Maybe not. We might see that all the end of the year production is ICE models and they just send them to the dealers and watch them go away with ADM on top of the MRSP.
Time will tell us.

The vehicle just isn't profitable and I believe it's more of a compliance type vehicle.....resources are better utilized in higher profit margin vehicles. My brother recently purchased an $80k Lightning and apparently there is a huge backlog of orders. I'm sure Ford would rather direct resources to buyers purchasing a Lightning over a Maverick considering Ford is predicting to manufacture 150,000 Lightnings for 2023 and the truck is essentially sold out through 2024. Seems like a no brainer to me as a shareholder.

 

[PhilD]

The vehicle just isn't profitable and I believe it's more of a compliance type vehicle.....resources are better utilized in higher profit margin vehicles. My brother recently purchased an $80k Lightning and apparently there is a huge backlog of orders. I'm sure Ford would rather direct resources to buyers purchasing a Lightning over a Maverick considering Ford is predicting to manufacture 150,000 Lightnings for 2023 and the truck is essentially sold out through 2024. Seems like a no brainer to me as a shareholder.

That would be short sighted as the Maverick is an entry level vehicle that would/will build customer loyalty to the broader consumer for maybe a lifetime. If Ford wants to lead in the electrification move, a positive experience is needed. A Hybrid Maverick now can lead to many more Ford purchases down the road. Been there!

 

[Ken L]

From what I've been told by my dealer and reading on other forums, the problems /constraints with the hybrid is the lack of high voltage batteries, supply issues with the raw materials, lithium. This is affecting other auto manufactures, not just Ford.

Ken

 

[PhilD]

From what I've been told by my dealer and reading on other forums, the problems /constraints with the hybrid is the lack of high voltage batteries, supply issues with the raw materials, lithium. This is affecting other auto manufactures, not just Ford.

Ken

Yeah it is definitely a quandary as to what Ford should do... The batteries in the hybrids are much smaller than the EV's but then there is the profit margin issue. Even the plug-ins require bigger batteries.

Sponsored