Hyundai takes direct jabs at Maverick in new Santa Cruz ad!

[MaviXL]

Winning!

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[06Warrior]

Santa Cruz……. LOL

 

[AmadoH]

Well deserved

 

[Neville Longbottom]

Not exactly a very exciting piece, is it?

Honestly, I don't see any sense in a comparison ad when the Maverick isn't even readily available outside of special orders.

The Santa Cruz is a lot less available than the Maverick. They didn't make many and I don't think they took orders from customers. My local dealer had 1 allocated to them. an employee bought it.

I disliked the Santa Cruz I sat in. Too expensive and I'm just not cool enough to enjoy it's style. MPG is the same as my 2006 Ford Freestyle. I'll wait for my order to be built eventually.

 

[boatman]

Not exactly a very exciting piece, is it?

Honestly, I don't see any sense in a comparison ad when the Maverick isn't even readily available outside of special orders.

I bet they dont have the fan base and comradery as we do on our Maverick Truck Club here!

 

[2022EOW]

Santa Cruz: built in Birmingham, Alabama, USA
Maverick: built in Hermosillo, Sonora, Mexico

Santa Cruz profits shipped to South Korea.

 

[boosta]

I seen about 3 of them out in AZ and not my cup of tea, way to expensive, poor gas miles. And compered to my Maverick Hybrid .

 

[maverick4natic]

LOOK WHAT SANTA CRUZ HAS!

…standard horrible gas mileage…

I may have considered but no thanks plus watch, they add a hybrid and it’s 10k more expensive

 

[Hatonapug]

I went into this fully expecting they were just gonna say... "You can actually BUY one".


As everyone else has said, Maverick is significantly cheaper, better mileage, and actually looks like a truck.

If I needed to tow 5,000 lb, I'd get a Santa Cruz (or a bigger truck... because really what advantages does a Santa Cruz have over those?)If they were the same price and mileage, I'd get the Hyundai for the warranty. Notice a recurring theme? PRICE and MILEAGE.

I don't think anyone buying the Maverick isn't aware of the advantages the Hyundai has. They just weighed them against the advantages of Maverick has and chose the Maverick.

Given that, these people get paid to come up with commercials and they have got to come up with something. But this does seem like a pretty ineffective commercial, if I were them I'd lean into finding your market. I think their focus on trying to take shots of the Maverick has more to do with the Maverick winning all the awards and their being mad because they feel that they made a better truck, but they don't realize that they made a truck which doesn't fill a void in the marketplace the way the Maverick does.

 

[pigsareus]

I guess we missed the part when the SC was named the Truck of the Year. Mostly because is wasn't.

 

[Mavelocity22]

Ya the santa cruz is so much greater & thats why the maverick sold out

 

[JASmith]

Pfft. I'd like to see their "winning" sales numbers compared. The public has spoken.

The public is buying every Maverick and Santa Cruz that hits the dealer floor within a week. Average Santa Cruz is sold at a $1500 or so markup.

The only thing we can really compare right now is production capacity, as both are selling as fast as they can make them. Ford wins on numbers because they are preselling vehicles they don't have, and from what it sounds like, may not even have in 2022 and will get pushed to a 2023 MY. Hyundai has a different business model and only sells vehicles that are at dealerships already.

 

[txmaverick]

Santa Cruz is hideous IMO

 

[Redneck Garage]

For me Maverick has much better residuals otherwise I would have preferred the Santa Cruz for multiple reasons

If they had put a hybrid drivetrain in it ...... Whole different conversation

 

[Redneck Garage]

The public is buying every Maverick and Santa Cruz that hits the dealer floor within a week. Average Santa Cruz is sold at a $1500 or so markup.

The only thing we can really compare right now is production capacity, as both are selling as fast as they can make them. Ford wins on numbers because they are preselling vehicles they don't have, and from what it sounds like, may not even have in 2022 and will get pushed to a 2023 MY. Hyundai has a different business model and only sells vehicles that are at dealerships already.

100% correct and Ford puts out numbers saying the echo boost is more popular because they've sold more of those than hybrids even though the numbers are based on vehicles they have 0 to sell.....

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