Maverick vs Hyundai Santa Cruz

[MontanaEd]

I have to wonder if Ford will put ANY marketing behind the Maverick, or if it is just going to be a quiet, cheap release.

I would not count on a quiet release. There was that video a few weeks ago of the light blue one with no camouflage. Seems like that was likely filming of some kind for marketing.

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[MontanaEd]

Santa Cruz v. Maverick

Say what you want they will be competitors. Sizes will be similar. Basic capabilities will be similar. Sure the Maverick will be more truck like and the Santa Cruz will be more car like. But the Santa Cruz is not a "car" and the Maverick is not a "truck." From what I've seen, I like them both. Once the kinks are worked out, I'll try to test drive them both. Hyundai makes a nice vehicle. So does Ford. If one offers a plug in hybrid they will get my money.

 

[775533]

So what? Sedans are dying because sedan/SUV cross shopping. Plenty of people cross shop midsize/fullsize trucks and the Ridgeline with fullsize trucks due to similar pricing.

But they are not going after the same customers. Totally different market segments!

 

[Brett Maverick]

I don't like the looks of the Santa Cruz. The front end is ugly and from the side it looks like the rest of the suv is missing. The Maverick might be small but it looks like a truck.

 

[CACTI_HYBRID]

People who like the styling of the Santa Cruz like it because it -doesn't- look like a truck. A departure from the norm can be a good thing.

 

[FirstOnRaceDay]

I personally don’t like the Santa Cruz. The front end is toooo long. It has 4” less leg room and 3” smaller bed as a result.
That and it’s starting price is much higher.
yes optioned the Maverick MIGHT be similar.
hyundai typically doesn’t have many options. And it’s just trims.
a LOADED XLT 4x4 Maverick 2.0 turbo will be around $30k
I highly doubt the SEL Premium Hyundai will be any where near 30k closer to 35k

 

[TruckGuySC]

People who like the styling of the Santa Cruz like it because it -doesn't- look like a truck. A departure from the norm can be a good thing.

A departure from the norm can also be history repeating itself…

 

[TruckGuySC]

So what? Sedans are dying because sedan/SUV cross shopping. Plenty of people cross shop midsize/fullsize trucks and the Ridgeline with fullsize trucks due to similar pricing.

If they do cross-shop the Ridgeline w mid-size trucks, considering sales figures, it doesn’t say much about the Ridgeline…
I ought to know, I own a 2019 RTL-E and want to dump this thing so bad!

 

[Old Ranchero]

I posted this on another forum, but it seems better suited to this spot...


I wonder why Ford silenced the unofficial media blitz. It seems like the Maverick was generating a lot of buzz, and now it's all been silenced. I have to question the wisdom of silencing the buzz and allowing the Santa Cruz to get an advanced foothold on the market.

I have to wonder if Ford will put ANY marketing behind the Maverick, or if it is just going to be a quiet, cheap release.

I also wonder if they're having trouble getting the price down to $20k as has been rumored.

Of course, it could be they are letting Hyundai set the bar, so they can quietly tweak their designs to directly compete against the Santa Cruz.

pretty obvious now they wanted to make sure the standard Hybrid under $20K could not leak out. Ford has the lower end of small truck market to themselves and all they have to do is deliver the goods promised.

 

[zeketolliver]

pretty obvious now they wanted to make sure the standard Hybrid under $20K could not leak out. Ford has the lower end of small truck market to themselves and all they have to do is deliver the goods promised.

Agreed

 

[balucipher]

If they do cross-shop the Ridgeline w mid-size trucks, considering sales figures, it doesn’t say much about the Ridgeline…
I ought to know, I own a 2019 RTL-E and want to dump this thing so bad!

Why, they seem like nice trucks

 

[FirstOnRaceDay]

Hybrid Maverick vs Santa Cruz 2.5N/A
Note the Maverick is a CVT. The lines are Max and Min. Vs true lines of the Hyundai.

Maverick Turbo vs Santa Cruz Turbo. (Maverick with lower rear end in lighter color) Those gear ratios of the Hyundai are a MESS. It’s more like an overly complicated 5 speed.

 

[TruckGuySC]

Why, they seem like nice trucks

Bc Honda refused to do the work to make it a “truck”. It really is a Honda Pilot w a bed on the back. For the price, it is missing “truck features” that are standard on competitors at that price point.

The Maverick also has options that other trucks have, that the Ridgeline lacks (off-road package, towing package, AT tires, etc)

The capabilities of the Maverick meet or exceed the Ridgeline. The Ridgeline doesn’t like towing my boat, (3900 lbs) and the transmission overheats (a common Ridgeline complaint). We used to tow it w an AWD 2013 Escape w no problems even though we were slightly over the 3500 lb. tow rating

 

[JASmith]

A departure from the norm can also be history repeating itself…

I would totally rock a modern reimagination of that in a hybrid if priced right! Would have to be wide enough with a flat floor bench seat for three though, as that's the minimum amount of folks I'd need to be able to carry.

A more modern interpretation that is repeating itself is the Ford Explorer Sport Trac, especially considering the Maverick is Escape based and the same length as a modern Explorer:

 

[TruckGuySC]

I would totally rock a modern reimagination of that in a hybrid if priced right! Would have to be wide enough with a flat floor bench seat for three though, as that's the minimum amount of folks I'd need to be able to carry.

A more modern interpretation that is repeating itself is the Ford Explorer Sport Trac, especially considering the Maverick is Escape based and the same length as a modern Explorer:

I never understood why Ford killed the Sport Trac
Its still a very popular used vehicle and you see them all over the place here in upstate SC
I hope the Maverick proves as popular!

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