Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced

Automate · Jan 4, 2024

December 2023 Sales & Production: Sold 7,719 / 10,774 Produced

- Compared to Nov 2023 stats (10,379 sold / 13,826 produced).

With the turn signal recall and holiday shutdown, not surprising the numbers are off of their previous pace.

23 Maverick calendar year production 35% more than 22 calendar year.

Hybrids made up 55.7% of 23 Maverick sales.

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced q4-2023-sales-final1

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced q4-2023-sales-final2

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced q4-2023-sales-final3

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced q4-2023-sales-final4

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced q4-2023-sales-final5

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced q4-2023-sales-final6

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced 1704381051655

commadorebob · Jan 4, 2024

Not too bad. Compared to the prior two Decembers, you can see that third shift making a difference.

gwrace14651 · Jan 4, 2024

It's clear that the hybrid market is growing while the EV market is shrinking. You'd think Ford would have figured that out by now. After waiting two years we ended up canceling a Leisure Travel Van RV order that was waiting on an ECO AWD Transit.

dusty1787 · Jan 4, 2024

I was expecting a large amount of hybrids sold/built as the demand is so strong... but never would have expected that our Maverick outsold its big brother F150... dang! (for Hybrid) ...52k to 50k. Americas best selling hybrid truck...the Maverick...

Scott Asheville · Jan 4, 2024

The numbers make me wonder, at least for the EcoBoost, if we're approaching (obviously not there yet) that magic place where production is finally going to catch up with demand. I personally have no clue, but the fact that Ford still has the 2024 order banks open strongly suggests that supply/demand disequilibrium is less severe than last year this time.

I still have a fantasy that I'm gonna go down to my dealer this coming fall, arrange my trade/order for a new 2025 Maverick with a big infotainment refresh, and have my truck less than six months later. I know - I'm probably delusional. But hope springs eternal.

Bobinmi · Jan 4, 2024

My 2022 hybrid XLT was built Dec of 2021, just traded it in Dec 10, 2023 for a 2024 XLT Hybrid. Had 43300 miles. Lifetime mpg of 41.4 Paid 23800, they gave me 24000 for trade in. Of course my 2024 XLT hybrid price was considerably higher due to price increases (also BAP/Lux). My 2024 hybrid was built Nov 2023. I also had a 2022 Ecoboost that was built in October 2022, picked up Nov 2022 at Granger discount deal (XL)

Do I like Mavericks...? LOVE them!

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced 1000000050

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced 1000000997

Ford Maverick Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced 1000000081

commadorebob · Jan 4, 2024

Scott Asheville said:
The numbers make me wonder, at least for the EcoBoost, if we're approaching (obviously not there yet) that magic place where production is finally going to catch up with demand. I personally have no clue, but the fact that Ford still has the 2024 order banks open strongly suggests that supply/demand disequilibrium is less severe than last year this time.

I still have a fantasy that I'm gonna go down to my dealer this coming fall, arrange my trade/order for a new 2025 Maverick with a big infotainment refresh, and have my truck less than six months later. I know - I'm probably delusional. But hope springs eternal.

That dirty "A" word will have an impact, but the remaining number of EB orders left over are less than the number of EBs scheduled last time.

Scott Asheville · Jan 4, 2024

gwrace14651 said:
It's clear that the hybrid market is growing while the EV market is shrinking. You'd think Ford would have figured that out by now. After waiting two years we ended up canceling a Leisure Travel Van RV order that was waiting on an ECO AWD Transit.

The EV market is doing anything but shrinking. It's growing rapidly and is approaching the vertical part of the classic hockey stick. It's just that some way-behind-Tesla OEMs (Ford and GM) overestimated the demand for their not-so-great-and-very-expensive first efforts and overshot reality with their optimistic production plans. In the case of GM we might add that they failed to execute too.

But your main point that people would love more hybrids than the OEMs are building right now seems valid based on the news. And OEMs seem to have heard that message, and are ramping up production plans. At least that's what they're telling the automotive media right now.

Ven · Jan 4, 2024

Does it mean the MSRP will drop down to the normal range?

ilikebike · Jan 4, 2024

Ven said:
Does it mean the MSRP will drop down to the normal range?

MSRP is ... MSRP.

Once the order banks get cleared out and dealer stock starts flowing again, you will be able to buy one off the lot at MSRP or less, maybe even with more incentives. Back to normalcy.

Scott Asheville · Jan 4, 2024

OEMs are all swearing to their shareholders that they will never overproduce again. Meaning they love high margins associated with no discounting or incentives.

And nobody believes them. Somebody will chase volume once the market stabilizes, and then the whole high margin, low production edifice will dissolve. At least that's my story, and I'm sticking to it.

I think the hole in the dike will be the Chinese entering the US market later this decade. They'll do factories in Mexico to evade sanctions, and then they'll shortly put Detroit out of business. The UAW too.

TNFurb · Jan 4, 2024

Scott Asheville said:
OEMs are all swearing to their shareholders that they will never overproduce again. Meaning they love high margins associated with no discounting or incentives.

And nobody believes them. Somebody will chase volume once the market stabilizes, and then the whole high margin, low production edifice will dissolve. At least that's my story, and I'm sticking to it.

I think the hole in the dike will be the Chinese entering the US market later this decade. They'll do factories in Mexico to evade sanctions, and then they'll shortly put Detroit out of business. The UAW too.

You might be right, but that same prediction of the demise of Detroit was made when the Japanese car companies came to the US. I guess one could argue that two of the big three did go bankrupt. But, I think Detroit will be ok.

Blinky · Jan 4, 2024

Just looking at those Ranger numbers... down 43% YTD and 92% compared to last year's 4th quarter.
Is that all due to the Maverick or is there some other factor I'm unaware of?

AznMav · Jan 4, 2024

Blinky said:
Just looking at those Ranger numbers... down 43% YTD and 92% compared to last year's 4th quarter.
Is that all due to the Maverick or is there some other factor I'm unaware of?

No 23 have been built since July and 24s are delayed due to strike. Once they launch they will have a shot against the overpriced Tacoma.

Blinky · Jan 4, 2024

AznMav said:
No 23 have been built since July and 24s are delayed due to strike. Once they launch they will have a shot against the overpriced Tacoma.

Thank you for the clarification, I thought it had to be something else affecting it.
I'm a long time Toyota fan but their pricing has been brutal the last few years and the new model is A) ugly B) even more overpriced.

Maverick December 2023 Sales & Production: 7,719 Sold / 10,774 Produced

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