Maverick Ordering Experience

[Scott Asheville]

I'm waiting like everyone else (Longer than many, less than some), but I want to point out a business fact some of you might have overlooked in the rush to tar-and-feather Ford and the allocation system.

Different dealers have different business models. Mainly high volume vs low volume. A high volume dealership needs high volume inventory to survive economically. A small volume dealership doesn't. The high volume dealership typically (not always) depends of secret volume incentives from the OEM just to keep the lights on (all the self declared well-educated consumers are typically blissfully ignorant of these volume incentive programs, which are between the OEM and the dealers).

So you were the third person in line to order your Maverick at a small volume dealership, and almost a year later you're pissed to see tens of thousands of people stepping around the USA stepping in front of you. And you're watching certain dealerships game the system with special deals to load up on allocation. I get it. Doesn't seem fair.

But Ford isn't being evil here. Your dealer is. Your dealer is the one who committed the sin of omission by not telling you "Glad you ordered day 2. Too bad our dealership took 60 orders on day 1 and has an allocation of 4 Mavericks each month." (disclosure - my dealership refuses to tell me where I am in line - they wiggle out of that question like a worm evading a hook).

Ford respects the allocation system because if they didn't, they'd literally put their critical high volume dealers out of business. Those dealerships hired staff, build facilities, and borrowed money that can only be paid back with volume. And remember it's not just Maverick. Ford ships those volume dealerships product because they sell LOTS of everything Ford builds. Volume dealers keep Ford in business just as much as Ford keeps volume dealers in business.

OK, so I'll admit maybe Ford is being a little bit evil. They could have at least put a big boldface message on your order kind of like we do for cigarettes... "WARNING. ORDERING A MAVERICK MAY GIVE YOU A STROKE OR HEART ATTACK AS YOU STRESS OUT FOR THE NEXT YEAR WATCHING OTHER PEOPLE JUMP THE LINE TO TAKE YOUR TRUCK".

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[Delzona]

I'm waiting like everyone else (Longer than many, less than some), but I want to point out a business fact some of you might have overlooked in the rush to tar-and-feather Ford and the allocation system.

Different dealers have different business models. Mainly high volume vs low volume. A high volume dealership needs high volume inventory to survive economically. A small volume dealership doesn't. The high volume dealership typically (not always) depends of secret volume incentives from the OEM just to keep the lights on (all the self declared well-educated consumers are typically blissfully ignorant of these volume incentive programs, which are between the OEM and the dealers).

So you were the third person in line to order your Maverick at a small volume dealership, and almost a year later you're pissed to see tens of thousands of people stepping around the USA stepping in front of you. And you're watching certain dealerships game the system with special deals to load up on allocation. I get it. Doesn't seem fair.

But Ford isn't being evil here. Your dealer is. Your dealer is the one who committed the sin of omission by not telling you "Glad you ordered day 2. Too bad our dealership took 60 orders on day 1 and has an allocation of 4 Mavericks each month." (disclosure - my dealership refuses to tell me where I am in line - they wiggle out of that question like a worm evading a hook).

Ford respects the allocation system because if they didn't, they'd literally put their critical high volume dealers out of business. Those dealerships hired staff, build facilities, and borrowed money that can only be paid back with volume. And remember it's not just Maverick. Ford ships those volume dealerships product because they sell LOTS of everything Ford builds. Volume dealers keep Ford in business just as much as Ford keeps volume dealers in business.

OK, so I'll admit maybe Ford is being a little bit evil. They could have at least put a big boldface message on your order kind of like we do for cigarettes... "WARNING. ORDERING A MAVERICK MAY GIVE YOU A STROKE OR HEART ATTACK AS YOU STRESS OUT FOR THE NEXT YEAR WATCHING OTHER PEOPLE JUMP THE LINE TO TAKE YOUR TRUCK".

What you have stated sounds like it could very well be how Ford has run their business model. My point is this model doesn't work when we the customer are directed to order vehicles directly from Ford. There was no mention, as you said, about inventory volume, sales quotas or keeping the lights on. I believe (and I could be wrong) that most of us felt that when we ordered it was based on time and date of that order. Ford has never come forward to explain or clarify how their ordering system works. The fact that the Bronco has experienced similar if not same issues only goes to show that Ford isn't paying attention to what the customers are saying. I don't think in anyway Ford is being evil, but they certainly are giving the appearance that they don't care. If it was laid out at the beginning of how the allocations were going to be distributed I'm positive a lot of people would have ordered differently or not ordered at all this MY. I'm just asking Ford for clarification and honesty in their allocation system.

 

[Bad Actor]

A special order is essentially you buying directly from Ford. You determine what you want and then a dealer places the order for you and delivers it. Shouldn't be counted towards the dealership allocations. FIFO. Wouldn't matter what dealer you ordered from. More people would order through their local dealers instead of trying to game the system, i.e., multiple orders or ordering through high volume dealers. Word spreads fast and unscrupulous dealers would be avoided.

 

[DJF]

"WARNING. ORDERING A MAVERICK MAY GIVE YOU A STROKE OR HEART ATTACK AS YOU STRESS OUT FOR THE NEXT YEAR WATCHING OTHER PEOPLE JUMP THE LINE TO TAKE YOUR TRUCK".

Perfect for many of the threads here.

 

[Mag Maverick]

Hey this is Mag Maverick . My order date is August 11th . I'm just like you sitting waiting waiting check my email all the time calling my dealer and not getting anything back positive I'm not sure but I think it's been three times that I've taken my tonneau cover and my mud flaps off and on off and on off and on and I'll look at the email that Ford sent me that I would get my Maverick in the fall of 2021 and the Fitz system they're going to give me to make up for the long wait for my vehicle and I haven't even got a damn order date yet so it's just my opinion just my thought but I'm a hundred percent with you and I thank you for sending those emails to the top brass don't know if they care probably don't but thank you for sending them you have all my support in the world. Mag Maverick and Gray Ghost.

 

[Champ]

I've been following the Maverick since early last year and I have not seen anything I would call "hype" by Ford so I'm not sure what you're referring to when you say Ford made all this hype. But then I see you just joined the forum to make this post.

Be that as it may, I'm with you @Delzona . I was not happy with my 7 month wait and I sure would not be happy in your situation. It would be great if you heard back from someone at Ford.

If by hype he mean't every single article, video and review out there promoting this vehicle, I would agree this was not a secretive release by Ford but a major marketing push! Exactly what were you "following"?

 

[BobS]

I'm waiting like everyone else (Longer than many, less than some), but I want to point out a business fact some of you might have overlooked in the rush to tar-and-feather Ford and the allocation system.

Different dealers have different business models. Mainly high volume vs low volume. A high volume dealership needs high volume inventory to survive economically. A small volume dealership doesn't. The high volume dealership typically (not always) depends of secret volume incentives from the OEM just to keep the lights on (all the self declared well-educated consumers are typically blissfully ignorant of these volume incentive programs, which are between the OEM and the dealers).

So you were the third person in line to order your Maverick at a small volume dealership, and almost a year later you're pissed to see tens of thousands of people stepping around the USA stepping in front of you. And you're watching certain dealerships game the system with special deals to load up on allocation. I get it. Doesn't seem fair.

But Ford isn't being evil here. Your dealer is. Your dealer is the one who committed the sin of omission by not telling you "Glad you ordered day 2. Too bad our dealership took 60 orders on day 1 and has an allocation of 4 Mavericks each month." (disclosure - my dealership refuses to tell me where I am in line - they wiggle out of that question like a worm evading a hook).

Ford respects the allocation system because if they didn't, they'd literally put their critical high volume dealers out of business. Those dealerships hired staff, build facilities, and borrowed money that can only be paid back with volume. And remember it's not just Maverick. Ford ships those volume dealerships product because they sell LOTS of everything Ford builds. Volume dealers keep Ford in business just as much as Ford keeps volume dealers in business.

OK, so I'll admit maybe Ford is being a little bit evil. They could have at least put a big boldface message on your order kind of like we do for cigarettes... "WARNING. ORDERING A MAVERICK MAY GIVE YOU A STROKE OR HEART ATTACK AS YOU STRESS OUT FOR THE NEXT YEAR WATCHING OTHER PEOPLE JUMP THE LINE TO TAKE YOUR TRUCK".

Several other factors we don’t have any production knowledge of, is fleet sales and Mavericks shipping to Brazil. Those may be getting moved in ahead of customer orders who knows? Even though we ordered a vehicle we didn’t really sign any contract saying we would positively get delivery of one. Ford not releasing any information allows them quite a bit of latitude on what is happening with our orders. Mine is a July 8th order and sold my Canyon when I received my order confirmation. So now I’m stuck. mostly crying in my beer. Thanks for listening bartender!

 

[Edge Haley]

What you have stated sounds like it could very well be how Ford has run their business model. My point is this model doesn't work when we the customer are directed to order vehicles directly from Ford. There was no mention, as you said, about inventory volume, sales quotas or keeping the lights on. I believe (and I could be wrong) that most of us felt that when we ordered it was based on time and date of that order. Ford has never come forward to explain or clarify how their ordering system works. The fact that the Bronco has experienced similar if not same issues only goes to show that Ford isn't paying attention to what the customers are saying. I don't think in anyway Ford is being evil, but they certainly are giving the appearance that they don't care. If it was laid out at the beginning of how the allocations were going to be distributed I'm positive a lot of people would have ordered differently or not ordered at all this MY. I'm just asking Ford for clarification and honesty in their allocation system.

Frustrated for you!!! I ordered July 30, 2021 and had delivery Jan 15th...and thought my wait was a long time....Here's someone pulling for your delivery. To me it has been worth it...love my Hybrid XLT....but can see your loosing patience with Fords lack of response. Damn!!!

 

[Big_T]

If by hype he mean't every single article, video and review out there promoting this vehicle, I would agree this was not a secretive release by Ford but a major marketing push! Exactly what were you "following"?

I've been following information as found on the internet, as I imagine you have as well.

The statement I responded to was about hype by Ford. I have not seen any hype by Ford. (I think I already said that). There have been many posts on this forum wondering why Ford does not even advertise the Maverick. What I have seen is YouTubers "hyping" trying to get views and online sites trying to get hits. If you've seen hype by Ford, ok, if you say so.

Edit - I'll give no further response, apologies to @Delzona for sidetracking the thread..

 

[Champ]

I've been following information as found on the internet, as I imagine you have as well.

The statement I responded to was about hype by Ford. I have not seen any hype by Ford. (I think I already said that). There have been many posts on this forum wondering why Ford does not even advertise the Maverick. What I have seen is YouTubers "hyping" trying to get views and online sites trying to get hits. If you've seen hype by Ford, ok, if you say so.

Edit - I'll give no further response, apologies to @Delzona for sidetracking the thread..

Guess all of the vehicles tested and written about were stolen in Mexico, so Ford had nothing to do with the PR? OK! Please don't respond, as I will not accept!

 

[Ford sales guy]

I'm waiting like everyone else (Longer than many, less than some), but I want to point out a business fact some of you might have overlooked in the rush to tar-and-feather Ford and the allocation system.

Different dealers have different business models. Mainly high volume vs low volume. A high volume dealership needs high volume inventory to survive economically. A small volume dealership doesn't. The high volume dealership typically (not always) depends of secret volume incentives from the OEM just to keep the lights on (all the self declared well-educated consumers are typically blissfully ignorant of these volume incentive programs, which are between the OEM and the dealers).

So you were the third person in line to order your Maverick at a small volume dealership, and almost a year later you're pissed to see tens of thousands of people stepping around the USA stepping in front of you. And you're watching certain dealerships game the system with special deals to load up on allocation. I get it. Doesn't seem fair.

But Ford isn't being evil here. Your dealer is. Your dealer is the one who committed the sin of omission by not telling you "Glad you ordered day 2. Too bad our dealership took 60 orders on day 1 and has an allocation of 4 Mavericks each month." (disclosure - my dealership refuses to tell me where I am in line - they wiggle out of that question like a worm evading a hook).

Ford respects the allocation system because if they didn't, they'd literally put their critical high volume dealers out of business. Those dealerships hired staff, build facilities, and borrowed money that can only be paid back with volume. And remember it's not just Maverick. Ford ships those volume dealerships product because they sell LOTS of everything Ford builds. Volume dealers keep Ford in business just as much as Ford keeps volume dealers in business.

OK, so I'll admit maybe Ford is being a little bit evil. They could have at least put a big boldface message on your order kind of like we do for cigarettes... "WARNING. ORDERING A MAVERICK MAY GIVE YOU A STROKE OR HEART ATTACK AS YOU STRESS OUT FOR THE NEXT YEAR WATCHING OTHER PEOPLE JUMP THE LINE TO TAKE YOUR TRUCK".

Very long post. Sadly, long and incorrect don’t always pair well. The dealership I work at is small and honest. I guess grouping all dealers together helps make your post appear witty…fail. We tell every customer exactly what we know at all times. We tell them that large dealer will receive many more vehicles than us, but will also have many more orders to fill. Where you are at in line is semi-irrelevant, as orders are very often not filled in the the order in which they were received. It often comes down to your specific build and commodity issues. They build what they have parts for. But certainly feel free to continue posting about how all dealers are evil, it’s good filler.

 

[DJF]

Very long post. Sadly, long and incorrect don’t always pair well. The dealership I work at is small and honest. I guess grouping all dealers together helps make your post appear witty…fail. We tell every customer exactly what we know at all times. We tell them that large dealer will receive many more vehicles than us, but will also have many more orders to fill. Where you are at in line is semi-irrelevant, as orders are very often not filled in the the order in which they were received. It often comes down to your specific build and commodity issues. They build what they have parts for. But certainly feel free to continue posting about how all dealers are evil, it’s good filler.

Spoken like a true car salesman.

 

[Ford Motor Company]

Hi everyone!
We see and hear all your concerns and share in your excitement to receive your Maverick. If you have any questions, comments, or concerns, please feel free to send us a DM. We are here to help!

 

[YOBY]

Hi everyone!
We see and hear all your concerns and share in your excitement to receive your Maverick. If you have any questions, comments, or concerns, please feel free to send us a DM. We are here to help!

Could this be SPAM?

 

[FiremarshalBill49]

SEVEN months ago today I ordered my hybrid Maverick Lariat. Fortunately I do have a Build Date (supposedly this week), a VIN, and a Window Sticker, but I've only received 3 emails from Ford in 7 months, and 2 of those 3 emails were production scheduling date changes. I know there are production difficulties, but where Ford has really dropped the ball is keeping in touch with the customer!

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