Ford drops 2023 Maverick COVP name match policy threshold to 60% on retail orders!

[pa-outdoorsman]

Just got this interesting tidbit from @fordvideoguy weekly live stream. Ford has dropped the COVP name match policy to 60% on 2023 retail orders and has no official sanctions in place for going below it. They said they will just "monitor" it.

In other words, dealers are not at real risk of losing allocations when customers who ordered walk away. As such, this only means that many dealers will actually WANT customers who ordered to refuse the orders upon delivery so they can add massive ADM and make big $$$$.

It's also concerning from the standpoint of dealers who add "surprise" markups when retail orders arrive. Without any penalty for not having a name match, what's to stop dealers from just tacking $3,000 or $5,000 onto every Maverick order that shows up and telling customers, "Hey, if you don't like it, we'll sell it off the lot for $8,000 or $10,000 over sticker."

My personal opinion is this is a pretty lousy move by @Ford Motor Company and will benefit dealers a lot and do NOTHING to benefit consumers!

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[bluemaverick]

That is frustrating if true. Or maybe it means Ford is confident in their ability to produce lots of Mavericks quickly?

 

[jibbersmav]

In other words, dealers are not at real risk of losing allocations when customers who ordered walk away. As such, this only means that many dealers will actually WANT customers who ordered to refuse the orders upon delivery so they can add massive ADM and make big $$$$.

In other words, get ready to hear a few more stories about how a customer watched their truck progress and saw it was on a train heading to the dealer, only to call the dealer a few weeks later asking if the truck has arrived and being told "dude, we tried to call you but never called us back so we sold it to someone else."

 

[gte105u]

Probably because so many people selfishly ordered multiples with no intention of buying the extras. Dealers go "look how many people will back out and we have no control" because these customers handed them the argument on a silver platter. Reap what you sow.

 

[pa-outdoorsman]

Probably because so many people selfishly ordered multiples with no intention of buying the extras. Dealers go "look how many people will back out and we have no control" because these customers handed them the argument on a silver platter. Reap what you sow.

Yeah, it's all the flippers fault. Ford and greedy dealers are pure as the driven snow. Just innocent victims overrun with a horde of capitalist consumers...

 

[gte105u]

Yeah, it's all the flippers fault. Ford and greedy dealers are pure as the driven snow. Just innocent victims overrun with a horde of capitalist consumers...

Not the flippers, they buy it. People putting in 2+ orders with no intention on buying one are the problem here. I don't love the flipping, but people basically giving the dealers stock with orders is really obnoxious.

Dealers are shady and Ford has no reason to care. Giving easy outs to them isn't helping the problem.

 

[CG - All the way]

Probably because so many people selfishly ordered multiples with no intention of buying the extras. Dealers go "look how many people will back out and we have no control" because these customers handed them the argument on a silver platter. Reap what you sow.

Dealers do have control over the "many people" (how do you know this?) who place multiple orders. If they are so concerned about it, they can ask for a non-refundable deposit. Will stop multiple orders very quickly if they are so concerned about people not taking their vehicles.

 

[Ranch]

Dealers do have control over the "many people" (how do you know this?) who place multiple orders. If they are so concerned about it, they can ask for a non-refundable deposit. Will stop multiple orders very quickly if they are so concerned about people not taking their vehicles.

What about people who purposely made multiple orders using different dealers. How is a dealer supposed to know that is happening?

 

[MostlySafeBear]

It's also concerning from the standpoint of dealers who add "surprise" markups when retail orders arrive. Without any penalty for not having a name match, what's to stop dealers from just tacking $3,000 or $5,000 onto every Maverick order that shows up and telling customers, "Hey, if you don't like it, we'll sell it off the lot for $8,000 or $10,000 over sticker."

I can't speak to other people's orders, but at least for mine via Chapman Ford, I handled it via email, and so I have their pricing details in writing, so if they change the terms of the deal, I am hopefully not helpless in forcing them to stick to the original terms.

"*Our pricing program under invoice will not be combined with any manufacturer price protection programs…the POC/DORA may not be the final invoice price & only an estimate based on the current pricing guide from Ford/Stellantis…Ford/Stellantis occasionally has price increases during the course of production…once the vehicle lands on the ground, we will provide you a copy of the invoice from Ford/Stellantis & will honor our % under invoice in this email thread.*"

 

[CG - All the way]

What about people who purposely made multiple orders using different dealers. How is a dealer supposed to know that is happening?

Ford Motor Company could require ALL dealers to require a deposit. With the demand for Mavericks, I would hazard a guess that there would be sufficient orders to meet production capabilities, even if constraints did not exist. The deposit would also ensure that the dealer completed an order form with the price stated therein.

 

[jibbersmav]

Ford Motor Company could require ALL dealers to require a deposit.

No, they could not. They do not have the ability to dictate this to dealers.

 

[CG - All the way]

No, they could not. They do not have the ability to dictate this to dealers.

How do they "dictate" the percentage that must be sold to the retail orderer???

 

[Ranch]

Ford Motor Company could require ALL dealers to require a deposit. With the demand for Mavericks, I would hazard a guess that there would be sufficient orders to meet production capabilities, even if constraints did not exist. The deposit would also ensure that the dealer completed an order form with the price stated therein.

Maybe Ford should just raise the base price to $35,000. They would make the same profit off of a smaller number of sales.

 

[CG - All the way]

Maybe Ford should just raise the base price to $35,000. They would make the same profit off of a smaller number of sales.

I do not believe a deposit would reduce the number of sales; it would decrease people making multiple orders hoping to get a Maverick as quickly as possible. If the buyer cannot afford to put 500 or a thousand as a deposit, he/she must really consider if he/she can really afford to buy the vehicle. Just my two cents worth.

 

[jibbersmav]

How do they "dictate" the percentage that must be sold to the retail orderer???

That is spelled out in the dealer licensing agreement. Deposit requirements are not.

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