Don't ruin it for the old guys!

[KimoCarew]

https://www.cnbc.com/2021/11/06/ford-attracts-younger-and-more-female-buyers-with-new-20000-maverick-pickup.html#:~:text=Ford says the 2022 Maverick,overall truck market, Ford said.

With the Mav it seems to be a little different. Some highlights from the article.

• Ford says the 2022 Maverick – about the length of a Toyota full-size sedan but far cheaper – is already succeeding in attracting new, younger and female buyers to the company.
• About a quarter of buyers are female compared to nearly 90% being male for the overall truck market, Ford said.
• A quarter also are between the ages of 18 and 35 – double the industry average for that age group.

my mid 20s daughter bought the white XLT

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[icegradner]

Love how some of the older people paint anyone under 40 as a hipster. Takes one to know one, as the old saying goes.

 

[Clarkdonbran]

 

[Nw_adventure]

Same lol 42 here. This truck is like driving a hot hatch/SUV/pickup bed that can be thown around corners thanks to AWD and independent front and rear suspension. It's great .

Exactly. I whipped a friend's FX4/ECO around and up an onramp and was like damn that back end is tight !

 

[Clifdawg]

I'm a millennial... But I identify as a boomer.

If anyone needs me, I'll be driving my Maverick back and forth to work every day while providing for my wife and child and generally living out the American dream.

 

[kfw63]

I keep saying I wish this had been brought to market 30 years ago. I’d probably be on my 4th or 5th one at this point.

 

[2022EOW]

I'm 59 and loving my hybrid. Replaced an 18 year old Sport-Track I had since new. No 4wd (I have a Bronco coming to take care of that), but triple the mpg and just as useful! The bed payload on the Maverick is actually a little more than what my Sport-Trac had which was surprising since it was on a frame.

 

[xhristian1]

I know Ford designed and marketed this vehicle for millennials, guys with hair buns and hipsters. Nevertheless, this is our truck. It is probably the most functional vehicle ever made and we old dudes figured this out when it was launched. It is the truck equivalent of a bucket hat, belt with a hidden money spot sewn in, belly pack and trousers that let you remove the legs with a zipper! Stop defending it when people dismiss it as a "trucklette" or call it "cute." You are only driving up the price and making it harder to get.

Boomer elitist libs from California are in that demographic as well.

 

[bbhaag]

my mid 20s daughter bought the white XLT

Awesome, I hope she likes it! This truck is for everyone despite whatever age or gender you are. I'm just happy that Ford made a truck that seems to appeal to everyone!

 

[Gray Optician 47]

Awesome, I hope she likes it! This truck is for everyone despite whatever age or gender you are. I'm just happy that Ford made a truck that seems to appeal to everyone!

 

[KimoCarew]

Marketing does that with basically every vehicle, they'll show some hipsters in it because they want to show its "cool" and youthful, but data mining shows that the average new car buyer is 53. Highschool kids and the like are buying decade old vehicles for the most part, so while they likely will be driving Mavericks, most will be picking them up used years down the road.

So I shouldn't be expecting to see a boomer in a bucket hat holding a fishing pole in the next Mav ad?

 

[KimoCarew]

I keep saying I wish this had been brought to market 30 years ago. I’d probably be on my 4th or 5th one at this point.

If I had a nickel for every letter I wrote Ford begging them for a small hybrid truck...

 

[Whorfff]

Old fart at 72 here. Eco, FWD XL 360 Moon. Traded a 2020 Ranger and never looked back. This truck feels quicker than my 2016 Mustang Eco.

 

[Captain Pork chop]

I know Ford designed and marketed this vehicle for millennials, guys with hair buns and hipsters. Nevertheless, this is our truck. It is probably the most functional vehicle ever made and we old dudes figured this out when it was launched. It is the truck equivalent of a bucket hat, belt with a hidden money spot sewn in, belly pack and trousers that let you remove the legs with a zipper! Stop defending it when people dismiss it as a "trucklette" or call it "cute." You are only driving up the price and making it harder to get.

Don't forget about the plastic change purse in your pocket

 

[JASmith]

my mid 20s daughter bought the white XLT

Speaking of age, aren't most millennials approaching mid-life crisis age getting immobilized because they laid on their pillow wrong by now? Hardly youngsters anymore.

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