🥊 2022 Maverick vs Santa Cruz PRICING, SPECS, TRIMS Comparison

[Ronin]

40 MPG city is a no brainer to me for someone that does not want or have the means to spend a fortune on fuel. My son is buying this vehicle for a commute to tech school and college. The low starting point on the price is a great plus. We ordered an XL with the 2K tow hitch, co-pilot, soft tonneau, spray in liner, 110 outlet and all weather mats. After taxes and dealer fees it will be about $25, 500. There is no configuration in the Santa Cruz in that price range that I would want over the Maverick. Time will tell when people own them and can give reviews how they like or don't like them.

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[FirstOnRaceDay]

So Hyundai FINALLY dropped the pricing of the Hyundai. (After Destination) the Hyundai starts about $3,700 over Maverick and tops out $7,000+++ over a loaded Maverick. At that point you could get a loaded Hyundai Santa Fe Calligraphy or Ford Edge Titanium. Or better yet. Ford Ranger Supercrew 4x4 Lariat Lux package. Seams like Hyundai dropped the ball.

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Just YIKES on the price gap. As I said before. Ford will sell 100,000+ annually. Where Hyundai will be lucky to crack 20,000. 5:1 sales for sure.

 

[KimoCarew]

I predict the Mav will be the most important product Ford has offered in the last 20 years. It is going to kill it, perhaps selling 250k units per year. The Santa Cruz is the Subaru Brat 2.0... if you see one on the road, take a picture.

 

[Shay]

Hyundai can't possibly be as aggressive as Ford in their pricing. They have no choice but to make it a slight bit more upmarket and push its superior payload, towing and horsepower options as a selling point. Better warranty too by a long shot. They may not sell as many as Ford sells Mavericks, but they will sell plenty.

 

[jcsan18]

That $40k price tag is scary. I’m sure it’s nice inside, but still, many better options at that price.

 

[zeketolliver]

THIRTY SIX GRAND to get AWD? Wow.

Incorrect. $25k to get AWD and 3500lbs towing.

It looks as though you have to go up to 35k to get the turbo engine, AWD, and 5000lbs towing.


The Santa Cruz more or less bridges the gap between the Maverick and Ridgeline in the "SUV-unibody-pickup" category.

There is overlap between the Santa Cruz and Maverick in terms of capability and cost, and there is overlap between the Santa Cruz and Ridgeline. There is, however, zero overlap between the Maverick and Ridgeline. The Ridgeline costs more and is more capable than the Maverick.

Also, the Santa Cruz offers a more premium feel, hence the elevated price.

I'll have to test drive both vehicles, before I decide which one to buy....though, I'll probably be going for a Hybrid Lariat Lux.

 

[Ron Neal]

Few of us have driven or seen either vehicle so I am not making any sales predictions.

 

[FirstOnRaceDay]

Hyundai can't possibly be as aggressive as Ford in their pricing. They have no choice but to make it a slight bit more upmarket and push its superior payload, towing and horsepower options as a selling point. Better warranty too by a long shot. They may not sell as many as for sells Mavericks, but they will sell plenty.

True. Kia/Hyundai’s biggest issues is the Factories in Korea have been unionized for some time now and have been striking almost every 4 years to demand more pay and benefits. Causing pricing to shoot up the past 10 years vs the rest of the market.

Superior payload is misleading. And towing is pointless with no trailer brake. And Hyundai’s warranty is a joke.

sure it might have slightly nicer materials inside. But not for 10-20% more.

 

[Spence]

Hyundai can't possibly be as aggressive as Ford in their pricing. They have no choice but to make it a slight bit more upmarket and push its superior payload, towing and horsepower options as a selling point. Better warranty too by a long shot. They may not sell as many as for sells Mavericks, but they will sell plenty.

I see the thought process, but I can get a 2021 Taco SR5 at same price as the Santa Cruz. At least for me, I'm not opposed to raising my price 1.5k to get an already proven truck that offers more for essentially same price. It only makes me wonder what exactly the target audience is, as previous posters mentioned. I see, I suppose, older men with their wives, and they both just don't enjoy traditional truck size and aesthetics, so they go with the smaller, sportier look, but even then, being a Florida resident with millions of elderly people, I still don't see it fitting into the current "rotation" so to speak of cars on the road. Just my opinion really

 

[CACTI_HYBRID]

I kinda like the styling of the Santa Cruz. This does not need to look like a truck as that is not why I'd look at a small unibody vehicle, (be it the SC or the Mav), of this size. A little urban ute will be perfect for my needs. But... With a hybrid engine as standard and a considerably cheaper price? - Ford wins!

 

[Ronin]

I bet Hyundai will sell a lot as well. The warranty is great and the 2.5T drivetrain is outstanding. We put 3000 miles on my wife's 2021 Sorento in less than two months. The 2.5 turbo has been smooth, efficient and very powerful. The seats are great too.

 

[jcsan18]

Few of us have driven or seen either vehicle so I am not making any sales predictions.

You have a good point. I’m sure some of those reservations/orders will not be picked up, but a lot of people that look at low price as the main selling point are usually pretty easy sells, and this is from years of experience in car sales. I can’t imagine that the ride is going to be so bad to deter people, and if you’re anything like me, I’ve compared the Maverick interior dimensions to anything else I’ve been shopping and what I currently own, along with made lists of pros and cons and what I really need in my next car purchase. I really see Ford selling a ton of these, like a TON.

 

[TruckGuySC]

Hyundai can't possibly be as aggressive as Ford in their pricing. They have no choice but to make it a slight bit more upmarket and push its superior payload, towing and horsepower options as a selling point. Better warranty too by a long shot. They may not sell as many as for sells Mavericks, but they will sell plenty.

Doubtful… look at Honda Ridgeline sales. Anemic.. Honda sold just 32,000 in 2020. And that was with the automotive press giving it accolades..

The SC is to the Ridgeline what the Mav is to the Ranger (and Ford sold over 101,000 of the Ranger in 2020)

Payload capacity is 90 lb LESS than the Mav, (1410 vs. 1500) and towing is 1,000 lb MORE than the Mav. at the top end (5,000 vs. 4,000)

Also, the SC has absolutely no off-road chops (like the Ridgeline) which immediately takes away about 20-25% of the buyers.

 

[FirstOnRaceDay]

I see the thought process, but I can get a 2021 Taco SR5 at same price as the Santa Cruz. At least for me, I'm not opposed to raising my price 1.5k to get an already proven truck that offers more for essentially same price. It only makes me wonder what exactly the target audience is, as previous posters mentioned. I see, I suppose, older men with their wives, and they both just don't enjoy traditional truck size and aesthetics, so they go with the smaller, sportier look, but even then, being a Florida resident with millions of elderly people, I still don't see it fitting into the current "rotation" so to speak of cars on the road. Just my opinion really

Exactly. I just don’t see a market. They will definitely eat into Honda Ridgeline sales just because it’s slightly cheaper. But aside from that. The only market I see it dipping into is the Santa Fe, Tuscon market. People that were already looking at a midsized/compact Hyundai.

 

[FirstOnRaceDay]

Doubtful… look at Honda Ridgeline sales. Anemic.. Honda sold just 32,000 in 2020. And that was with the automotive press giving it accolades..

The SC is to the Ridgeline what the Mav is to the Ranger (and Ford sold over 101,000 of the Ranger in 2020)

Payload capacity is 90 lb LESS than the Mav, (1410 vs. 1500) and towing is 1,000 lb MORE than the Mav. at the top end (5,000 vs. 4,000)

Also, the SC has absolutely no off-road chops (like the Ridgeline) which immediately takes away about 20-25% of the buyers.

Exactly.
Honda sold 132,000 pilots and 32,000 Ridgeline. I think you will see a similar percentage Santa Cruz and Tuscon. So Tuscon sold 130,000 Tuscon. So 30,000 Santa Cruz?

vs say 100,000 Rangers and 100,000 Mavericks next year. And 180,000 Escapes and 100,000 Bronco Sports.

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