📈 Our 2022 Maverick Order Stats / Take Rates From 2,200+ Submissions

[Administrator]

Our Maverick order tracking list now has well over 2,000 orders' data submitted by our site members. Here's a look into how our users have been spec'ing their Mavericks and the take rates on trim, engine, color, packages, options and by states.


TRIM
49.4% - XLT
29.4% - Lariat
13.3% - XL
8.0% - First Edition

ENGINE
64.8% - 2.5L Hybrid
35.2% - 2.0L EcoBoost

COLOR
20.8% - Area 51
16.5% - Velocity Blue
14.0% - Cactus Gray
11.8% - Carbonized Gray
9.6% - Alto Blue
6.3% - Hot Pepper Red
5.5% - Oxford White
4.5% - Iconic Silver
4.0% - Shadow Black
3.6% - Cyber Orange
3.3% - Rapid Red

WHEELS
52.6% - 17" Painted Aluminum Wheels
18.4% - 18" Bright Aluminum Wheels
15.8% - 17" Sparkle Silver Steel Wheels
13.2% - 18" Black Painted Wheels

4K TOW PACKAGE
72.5% - Not Equipped
27.5% - Equipped

XLT LUXURY PACKAGE
65.1% - Not equipped
34.9% - Equipped

LARIAT LUXURY PACKAGE

66.2% - Not equipped
33.8% - Equipped

FX4 OFF-ROAD PACKAGE
83.6% - Not equipped
16.4% - Equipped

FORD CO-PILOT360
68.8% - Equipped
31.2% - Not equipped

TONNEAU COVER
69.9% - Not equipped
30.1% - Equipped

STATES (TOP 10)
California
Texas
Florida
Pennsylvania
Michigan
Ohio
Missouri
Washington
Indiana
Arizona

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[NotAnonymous]

Some interesting data here....

 

[2022MAVERICKAWDCT]

Our Maverick order tracking list now has well over 2,000 orders' data submitted by our site members. Here's a look into how our users have been spec'ing their Mavericks and the take rates on trim, engine, color, packages, options and by states.


TRIM
49.4% - XLT
29.4% - Lariat
13.3% - XL
8.0% - First Edition

ENGINE
64.8% - 2.5L Hybrid
35.2% - 2.0L EcoBoost

COLOR
20.8% - Area 51
16.5% - Velocity Blue
14.0% - Cactus Gray
11.8% - Carbonized Gray
9.6% - Alto Blue
6.3% - Hot Pepper Red
5.5% - Oxford White
4.5% - Iconic Silver
4.0% - Shadow Black
3.6% - Cyber Orange
3.3% - Rapid Red

WHEELS
52.6% - 17" Painted Aluminum Wheels
18.4% - 18" Bright Aluminum Wheels
15.8% - 17" Sparkle Silver Steel Wheels
13.2% - 18" Black Painted Wheels

4K TOW PACKAGE
72.5% - Not Equipped
27.5% - Equipped

XLT LUXURY PACKAGE
65.1% - Not equipped
34.9% - Equipped

LARIAT LUXURY PACKAGE

66.2% - Not equipped
33.8% - Equipped

FX4 OFF-ROAD PACKAGE
83.6% - Not equipped
16.4% - Equipped

FORD CO-PILOT360
68.8% - Equipped
31.2% - Not equipped

TONNEAU COVER
69.9% - Not equipped
30.1% - Equipped

STATES (TOP 10)
California
Texas
Florida
Pennsylvania
Michigan
Ohio
Missouri
Washington
Indiana
Arizona

Thank you for the data and the graphics....Great job!

 

[brnpttmn]

IIRC, Velocity Blue has now overtaken Cactus Grey as the second most popular color.

 

[Big Kahuna]

So the only thing surprising to me is the Hybrid percentage, I knew a lot of people ordered them but I didn't know the percentages would look like that!

Going to be a lot of 2WD versions out there! I think this really shows that this is appealing to a different crowd. Around here it's hard to find any truck without AWD.

I guess I was also surprised how few people ordered black, that usually is a popular color for many cars but it seems people want their Maverick to stand out from the crowd

 

[JASmith]

Cmon Texas, those are rookie numbers! Lets pump those up!

FORD CO-PILOT360
68.8% - Equipped
31.2% - Not equipped

Speaking of rookies, c'mon, copilot is a no-brainer. Why are people skipping it?

Not surprised the hybrid is hot, but this has to be one of the very few vehicles for which white and black have such low take rates, as those are the most popular colors in general. Wondering if the blue interior has a lot to do with that, or just the fact that people are ordering instead of just a dealer buying white and black vehicles as neutral and people settling for them.

 

[Fx4hOok]

No Oxford White love looks like

 

[James St. Patrick]

Our Maverick order tracking list now has well over 2,000 orders' data submitted by our site members. Here's a look into how our users have been spec'ing their Mavericks and the take rates on trim, engine, color, packages, options and by states.


TRIM
49.4% - XLT
29.4% - Lariat
13.3% - XL
8.0% - First Edition

ENGINE
64.8% - 2.5L Hybrid
35.2% - 2.0L EcoBoost

COLOR
20.8% - Area 51
16.5% - Velocity Blue
14.0% - Cactus Gray
11.8% - Carbonized Gray
9.6% - Alto Blue
6.3% - Hot Pepper Red
5.5% - Oxford White
4.5% - Iconic Silver
4.0% - Shadow Black
3.6% - Cyber Orange
3.3% - Rapid Red

WHEELS
52.6% - 17" Painted Aluminum Wheels
18.4% - 18" Bright Aluminum Wheels
15.8% - 17" Sparkle Silver Steel Wheels
13.2% - 18" Black Painted Wheels

4K TOW PACKAGE
72.5% - Not Equipped
27.5% - Equipped

XLT LUXURY PACKAGE
65.1% - Not equipped
34.9% - Equipped

LARIAT LUXURY PACKAGE

66.2% - Not equipped
33.8% - Equipped

FX4 OFF-ROAD PACKAGE
83.6% - Not equipped
16.4% - Equipped

FORD CO-PILOT360
68.8% - Equipped
31.2% - Not equipped

TONNEAU COVER
69.9% - Not equipped
30.1% - Equipped

STATES (TOP 10)
California
Texas
Florida
Pennsylvania
Michigan
Ohio
Missouri
Washington
Indiana
Arizona

Thank you for the data. The best thing about this info, is the individual wants for each member. Looking forward to future meet and greets and seeing other owners’ trucks.

 

[Darnon]

I'd be interested to see the trim percentages for the Ecoboost versus the Hybrid.

 

[SpacemanSpiff]

No Oxford White love looks like

Please. Cyber Orange here.

 

[Big Kahuna]

I'd be interested to see the trim percentages for the Ecoboost versus the Hybrid.

I'm going to guess you'd see more Lariat etc with the Ecoboost, but yeah I'd be interested to see that breakdown as well.

 

[‘80F100]

Speaking of rookies, c'mon, copilot is a no-brainer. Why are people skipping it?

I’ve made it this far without it I don’t see any reason to get it. My current daily is a lot bigger and only has cruise control so in my case copilot feels like a waste of money.

 

[pxpaulx]

Cmon Texas, those are rookie numbers! Lets pump those up!

Speaking of rookies, c'mon, copilot is a no-brainer. Why are people skipping it?

Not surprised the hybrid is hot, but this has to be one of the very few vehicles for which white and black have such low take rates, as those are the most popular colors in general. Wondering if the blue interior has a lot to do with that, or just the fact that people are ordering instead of just a dealer buying white and black vehicles as neutral and people settling for them.

I suspect that the copilot isn't higher because it really is missing some of the 'safety'/tech features that it should have (even if it cost more). I did decide to get it because I feel it is just enough, but I really would have much preferred a full tech package including adaptive cruise and lane centering. Would have paid double for those. I suspect that was left to Lariat Lux only due to chip/commodities issues for this and probably next year.

I think you are probably right - with most people ordering their own trucks, they are choosing what they want which apparently isn't black/white! I think it is partly a result of the options available which are a pretty great selection of colors overall.

 

[JASmith]

I’ve made it this far without it I don’t see any reason to get it. My current daily is a lot bigger and only has cruise control so in my case copilot feels like a waste of money.

That blind-spot and cross traffic alert though! Plus on XL trims it gives you power mirrors. Lane keeping is just a bonus IMO, and cheap for around five hundred smacks.

 

[WesM]

Cmon Texas, those are rookie numbers! Lets pump those up!

Speaking of rookies, c'mon, copilot is a no-brainer. Why are people skipping it?

For me I just don't see the value of the copilot. I have driven cars with the "driver assist" nannies and never liked them. They were either annoyingly distracting, or downright dangerous in lane changing situations. If I'm not going to use them, its just an added system that can break down the road.

If I were getting the lariat trim, then I would probably get copilot for the adaptive cruise control.

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