Mavericks Accumulating At Dealers

[Old Fart]

My 22XLT hybrids sound system locked up a couple days ago, I have 3200 miles on it, I was able to finally turn it off and get it to restart after a few minutes but it's the base sound system, which sounds pretty good to my 70+ old ears but wonder if I'll have to upgrade if it comes out again. I like Bonamassa and Blue Oyster Cult on 15 because I'm half deaf...

Sponsored

 

[sanpablo]

Would you mind sharing one of these articles?

Oh, it's Simon again. You can report me again

 

[Drew]

As my mother would as me in my youth when I ask for something. Her response to me was it’s a want or a need? I started looking at the Maverick in the spring of 2022. The order book for 2023 opened and closed before I could sign up. It is now December and customers still have not received the 2022 order or their 2023 replacement. In August when a Maverick Lariat hit the dealer lot and was marked up 5K I walked away from it. I am familiar with the Maverick because my neighbor ones one and I liked it. It was easy to compare with a ranger a different neighbors has one of them. 1. The ranger will not fit in my over full 3 car garage 2. The Maverick fits in my garage and meets my needs. the dealer had a lot of bites on the maverick and no takers. The 2023 pricing came out and the differences in packages between 2022 and 2023. The real Problem was I would have to wait and place a order for a 2024. So I sat down escalated the 2023 price to a 2024 price using the difference between 2022 and 2023. With the price increase higher interest and lower trade in the 5k mark up might mot be a bad deal for a truck now. I found the 2022 at a 2023 price to be a acceptable price for the truck I wanted.

Yup, no one likes to pay too much, & it sure feels good to chant “MSRP or else!” but put pencil to paper & many people would’ve been ahead of the game $ wise & happily driving a Mav now if they just bought at the low end of KBB Private Party Value instead of watching their trade drop in value while prices stayed firm on available Mavs, & MSRP & interest rates continue to climb.

Use MSRP to negotiate as you try to get somewhere near the lower end of current market KBB. Then go buzz around in this fun truck & be happy!

 

[Drew]

Keep in mind $5k ADM on a 22 is like $3k markup at today's prices for the same truck.

Everything is negotiable (at a dealer).
Talk them down an additional $1k.
At just $1k you are being serious and reasonable. 99% chance the dealer will take it. Really. It's true.

If you have a trade, negotiate UP the value of your trade. Get them to come UP on the trade another $2K. Totally possible.

Now you have broke even. You are at MSRP.

Now the Sales Dept. Can brag they sold a truck a markup on paper, but you essentially Paid 2023 MSRP on a 2022. But that's fair because you waited until 2023 to buy one!

Like you pay current MSRP for milk, meat, eggs, and gasoline. You don't pay LAST YEAR's prices for food? Or jeans, or toys.

Go for it if you see one on a lot!

Math, facts, & reason… the revealer of truth!

The market has spoken. Thousands upon thousands of people have indicated that the Maverick is worth more to them than what Ford priced it at. Ford sees their “mistake” & is raising their price.

Righteous indignation over MSRP has cost people real $ & has kept them from happily driving a Maverick.

A good deal in any market is the lower end of what the majority of people are actually transacting the product or service at right then.

MSRP is not a price ceiling or price fixed once & for all time. It is a price the Manufacturer feels that buyers will pay based upon the product’s desirability, quality & availability.

All things considered, either Ford got it wrong on their MSRP for the Maverick & are quickly correcting their mistake, or they are better marketing strategists than most of us think…

-after all they’ve got thousands of people willing to wait & pay up for their product even with all the post-CoVid challenges.

 

[Drew]

Gentlemen regardless of what a Individual decides to pay it is not our job to judge him or her. We live in a free market economy based on supply and demand. The Maverick is in short supply right now just like eggs, milk and bread. So should we criticize the person paying $4.00 for eggs right now or the higher price for gas. Before you criticize study economics.

Amen!

 

[Drew]

But used vehicle prices are not tanking*, the Maverick is not a used vehicle, and interest rates mean little on a 25k vehicle.

*They are slightly receding from record highs, and are still extremely high compared to any time prior to the past 8 months. Simply put, say “normal” is 100, in the past year it went to 250, and now is at 200.

And used prices have actually gone up in Dec 22.

Nevertheless, the Maverick is not a commodity vehicle, and will not rise and fall in the middle of the pack. It is a niche truck that oversold its build capacity in 5 days. Considering that 90% of the genpop have never even heard of a Maverick, that is pretty impressive, and as more hit the roads and more people become aware of them, that will add to the already pent up demand that got the door slammed on them on Sept 20th (or whatever the date was).

…and Mav demand will benefit from tougher economic times. People who would have insisted on an f150, will accept a Ranger or Mav if they can get by with it. Businesses will do likewise. Higher end vehicles will take a hit if repossessions accumulate, but Mavs & lower-priced practical vehicles will benefit from harder times.

 

[Drew]

I certainly don't want to wait a year for a maverick, but I can. I might pay $2,000 over if a dealer had what I wanted now, but not more than that. It won't be long before supply catches up with demand.

 

[Drew]

Can’t wait for inventory and MSRP pricing. All I want is a hybrid XL with co-pilot 360 in any color sometime around March 2023. Too much to ask for?

If the market is below MSRP, you’d be paying too much at MSRP.

Compared to actual real prices paid by thousands of people in the real world (KBB) MSRP is an artificial number. Doesn’t matter if prices are above MSRP or they are below MSRP. The benchmark to where prices -are- is KBB. Use any numbers you want to negotiate, but base your expectations on KBB prices.

 

[Timothyd]

I wonder if anyone at Ford has bothered to think of how much customer goodwill they are losing? It is one of the most important things a company can have, and it is getting flushed. Someone in Marketing really blew it when they cooked up the production plans. In the past, when plans were off, plans were changed to meet demand, however necessary. Now, maintaining the flawed plan seems more important than meeting demand and keeping customer goodwill. Not good.

It might be difficult to up demand. First there's the assembly line in Mexico, this might have taken years to put together. Do they have space, resources for another line? Then there's the assembly line for the power train in Michigan, same thing for the line in Mexico. And sourcing all the other components. All the while building the Mavericks, Broncos, trucks, etc. I know my dealer would like to have a couple dozen Mavericks on his lot.

 

[Starwatcher]

Prior to teaching Marketing, I worked at Chrysler. When demand went up, we added capacity, and suppliers. Got rid of bad suppliers. Didn’t take long, either. All the car makers did that. Seems the current crop of managers just can’t grasp what it takes. Over-degreed politicians, not car makers.

 

[Profiteer]

FWIW
Carvana offer increased by > 2000 from the last 2 weeks, for my AWD lariat (non lux, 4k)

Sell it

 

[Drew]

It might be difficult to up demand. First there's the assembly line in Mexico, this might have taken years to put together. Do they have space, resources for another line? Then there's the assembly line for the power train in Michigan, same thing for the line in Mexico. And sourcing all the other components. All the while building the Mavericks, Broncos, trucks, etc. I know my dealer would like to have a couple dozen Mavericks on his lot.

I agree with what you say, but you addressed supply, not demand. Demand seems steady to rising. Seems the more they’re on the streets, the more people see these trucks & the more people want them.

 

[6speedmav]

Where are Mavericks accumulating lol. I agree, my local Ford Stores certainly have more inventory then they did through most of 2021/2022 but whats accumulating is Bronco Sports and F150s. They have a few Broncos now without ADM's. But there are certainly no mavericks.

 

[LSchicago]

Actually it is usually the ones that try to "fix" capitalism that cause the problems. Such as almost every state having laws requiring new vehicles to be sold through local dealers.

That has been for many decades. No reason to change it.

 

[Automate]

Actually it is usually the ones that try to "fix" capitalism that cause the problems. Such as almost every state having laws requiring new vehicles to be sold through local dealers.

That has been for many decades. No reason to change it.

And vehicles have been powered by internal combustion engines for a century. No reason to change that either?

Tesla has shown that the auto industry needs to modernize and change.

Sponsored