[Dealer Memo] Not all 2022 Mavericks will be built. Update on Maverick Retail Order Scheduling, Customer Options and Order Amendment

[Vols44]

Yes, FMC sent an update this morning.

Here is the top of the communtion.

This is in line with @fordvideoguy stating earlier that Lux, Tonneau and CP360 constraints would possibly result in mid Oct-NOV hybrid and mid Dec-Jan Ecoboost orders being pushed to MY23. The constraint/commodity list from January can't be much different for February and beyond.

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[rockn]

and the number of vehicles the customer’s Ford dealership receives:

They could have fixed it right there. But no, another slap in the customers face for chosing a small volume dealership.

 

[NoNameActor]

So for those with the First Edition package...we just wait....we remove nothing! The First Edition cult club will get what we want! <insert evil laugh>

 

[skadizzle]

So if I drop my spray-in bed liner from my Lariat Lux package, is Ford going to drop my price as well? Also, what is the Cargo Management system it describes? I could probably drop that too if it helps.

 

[My1stFord]

From this morning.

SUMMARY
There is no denying that the excitement and demand for the All-New Ford Maverick truck has been
tremendous. The 2022 North American Truck of the Year has been a huge hit with customers, with many
still waiting on updates regarding the status of their retail orders. The combination of incredibly strong
retail order demand and unprecedented supply chain issues has created a number of capacity constraints
that have prolonged our ability to schedule many of these retail orders for production. These constraints
will require some customers to have to either modify their existing 2022 model year retail order, or wait to
place a 2023 model year retail order when the Maverick order bank re-opens this summer.

RETAIL ORDER SCHEDULING CRITERIA
While Ford still plans to produce a limited number of 2022 model year Mavericks for dealer stock
inventory, the priority for remaining production will go to unscheduled Maverick retail orders based on the
date they were submitted by the customer’s Ford dealership, vehicle model and configuration selected,
part availability, and the number of vehicles the customer’s Ford dealership receives:

1. Retail order receipt date (oldest retail orders scheduled first)
2. Vehicle model and configuration selected relative to capacity constraints on these specific
optional features and packages:
• Co-Pilot360 package (optional on XL, XLT, and Lariat trims)
• XLT Luxury package (optional on XLT trim)
• Lariat Luxury package (optional on Lariat trim; requires Co-Pilot360 package)
• Spray-In Bedliner (optional on XL, XLT, and Lariat trims; included in Lariat Luxury package)
• Cargo Management System (optional on XL, XLT, and Lariat trims; included in XLT & Lariat Luxury
packages)
• Bed Extender (optional on XL, XLT, and Lariat trims)
• Bed Tray (optional on XL, XLT, and Lariat trims)
• Hard Trifold Tonneau Cover (optional on XL, XLT, and Lariat trims)
3. Retail order verification completed by the Ford dealership
• A required step by the Ford dealership for retail order scheduling is to complete the Customer
Order Verification Process (COVP) which authenticates and approves the retail order.
4. Dealer Allocation based on Approved Market Basket Formula

RETAIL ORDER CUSTOMER OPTIONS
With expectations of these unprecedented supply chain issues continuing, we would ask all of our Ford
dealers that have customers with retail orders including the optional features and packages listed above
to contact their customers and review the options available to them:
1. The customer can work with their Ford dealer to make amendments to their 2022 model year
retail order (i.e. remove constrained features or option packages), dramatically improving the
opportunity for it to be scheduled for production this year.
• Memo: Please note that we recommend against any changes to the retail order’s body code
or PEP code (e.g. Lariat to XLT) as this will also change the receipt date of the order.
2. The customer can continue to wait for their 2022 model year retail order to schedule within the
capacity constrained levels. If the order is unable to be scheduled in the 2022 model year the
customer would need to work with their Ford dealer to convert their retail order to a 2023 model
year order when the retail order bank re-opens this summer.



Dealer Letter Template
RETAIL ORDER AMENDMENT RECOMMENDATIONS
For those retail orders that have been delayed due to capacity constraints on the optional features and
packages listed above, please find the recommended order changes below.
Order Combination Recommended Change

1 Spray-In Bedliner without XLT/Lariat Luxury Package Remove Spray-In Bedliner
2 Hard Tri-Fold Tonneau Cover w/o XLT or Lariat Luxury Package Remove Tonneau Cover
3 Cargo Management System w/o XLT or Lariat Luxury Package Remove Cargo Management System
4 Bed Extender w/o XLT or Lariat Luxury Package Remove Bed Extender
5 Bed Tray w/o XLT or Lariat Luxury Package Remove Bed Tray
6 Co-Pilot360 w/o XLT or Lariat Luxury Package Remove Co-Pilot360
7 XLT Luxury Package w/o Co-Pilot360 Remove XLT Luxury Package
8 Co-Pilot360 w/o Lariat Luxury Package Remove Co-Pilot360
9 Lariat Luxury Package Remove Lariat Lux Package but keep Co-Pilot360
10 Lariat Luxury Package Remove Lariat Lux Package and Co-Pilot360

We understand that customers who placed a retail order are frustrated with continuing to wait for news on
the status of their order, which is why we are looking for our Ford dealers to support by advising their
customers of their options. It is extremely important that our retail order customers understand their
options and are given the choice of how they would like to proceed before any changes are made to their
order.
Thank you in advance for your support.

Does anyone think these might be listed in order of limitation? I.e. the co pilot is the most limiting feature. If that's the case then the lower your limiting item on the list, the less it is actually limiting.

 

[MavRob]

At what point is it worth it to just kick my 22' order to 23'? I doubt the 23' version will have that many new features, but come on..

 

[pa-outdoorsman]

Well, my confidence in receiving my January EB order (XLT, Lux, FX4) just went from 50-50 to about 5 percent confidence. In other words, I bet I ain't getting it...

Still, I am not changing my order. I want that Lux pack, or I don't want the truck. At least not yet. I can wait...

 

[lapercussion]

This is crap. There are many people who ordered their Mavericks with or without add-ons (My Hybrid XL has no add ons except for a drop in bed liner) in June or July who have NO updates on their builds meanwhile many orders placed in August and after have received their trucks. I called Ford yesterday and talked to a very nice woman in the Mavericks support group and she said they (her colleagues) are receiving many complaints like mine that they know that trucks are being delivered to later orders and everyone there is asking management W*F is happening and management hasn't a clue.
I have a clue.... Ford is going to push those early orders to the end of the year hoping that people (I'm not one of them) will give up on this BS. I've seen posts that people are giving up and cancelling their orders and moving on to other vehicles. Ford screwed up and priced these vehicles too low and they are hoping the cancelled orders will work their way through to the dealers so they can sell them far above msrp. I know there is a chip shortage and Ford in their greed are sending those chips to finish F150s 250s 350s etc. with a much higher profit for Ford. But to disregard the people that put their $500 (that is not refundable in my case) down in June or July and give them nothing but an email about 3D printed items add ons is nonsense. Nothing as far as a build date after 8-9 months in is a case for a class action lawsuit in the making.
I mentioned to the Ford worker on the phone that the the least Ford can do for those of us who are more than likely not going to receive their trucks before the one year anniversary of our orders should NOT be charged the transportation charges that are added to the cost of the vehicles. She agreed that, that would be appropriate but she had no solution for me where to start my quest for this reduction of cost.
It was intimated that these trucks were going to arrive in the Fall of 2021 (it was in their advertising) and they knew it was a lie especially as it came to Hybrid trucks.
I would appreciate other opinions on this matter.

 

[skueto]

Got the call an hour ago from my dealer with the request to drop sibl. Big thanks to Tim Bartz for sharing as much information as he can with us Maverick fans. I definitely would’ve been caught off guard and probably a little mad about changing configuration had Tim not been talking about this for months. Ford should bring him on as a corporate marketing liaison.

 

[paneubert]

Does anyone think these might be listed in order of limitation? I.e. the co pilot is the most limiting feature. If that's the case then the lower your limiting item on the list, the less it is actually limiting.

Nope. The bed liner and bed covers and bed extenders have been suuuuuuper constrained recently. Way more than CoPilot has been.

 

[fence007]

So am I correct in assuming that if my order was for a hybrid back in JUNE AND I have both the XLT Luxury package AND Ford Co-Pilot 360 then i don't technically have a combo that is constrained enough to exist in the list of suggested changes to existing, unscheduled orders, OTHER than the fact that it is a hybrid and those are the last out of the gate? Should I convert to a 2023 ANYWAY? Can I at this point?

 

[paneubert]

Got the call an hour ago from my dealer with the request to drop sibl. Big thanks to Tim Bartz for sharing as much information as he can with us Maverick fans. I definitely would’ve been caught off guard and probably a little mad about changing configuration had Tim not been talking about this for months. Ford should bring him on as a corporate marketing liaison.

Did you drop the SIBL? I am curious how people are going to react to this new news. Removing things from their orders, holding strong at the risk of it being a 2023, etc.. I know I am sticking with what I ordered. Although my only constrained item is CoPilot.

 

[skadizzle]

Nope. The bed liner and bed covers and bed extenders have been suuuuuuper constrained recently. Way more than CoPilot has been.

Yeah, I'm waiting for the call. If they can take the spray-in out of my Lux package and give me a credit back, I'll take it. I want the bed extender, but I've already seen some aftermarket one listed here that are cheaper anyway.

 

[Mite-o-Dan]

From this morning.

SUMMARY
There is no denying that the excitement and demand for the All-New Ford Maverick truck has been
tremendous. The 2022 North American Truck of the Year has been a huge hit with customers, with many
still waiting on updates regarding the status of their retail orders. The combination of incredibly strong
retail order demand and unprecedented supply chain issues has created a number of capacity constraints
that have prolonged our ability to schedule many of these retail orders for production. These constraints
will require some customers to have to either modify their existing 2022 model year retail order, or wait to
place a 2023 model year retail order when the Maverick order bank re-opens this summer.

RETAIL ORDER SCHEDULING CRITERIA
While Ford still plans to produce a limited number of 2022 model year Mavericks for dealer stock
inventory, the priority for remaining production will go to unscheduled Maverick retail orders based on the
date they were submitted by the customer’s Ford dealership, vehicle model and configuration selected,
part availability, and the number of vehicles the customer’s Ford dealership receives:

1. Retail order receipt date (oldest retail orders scheduled first)
2. Vehicle model and configuration selected relative to capacity constraints on these specific
optional features and packages:
• Co-Pilot360 package (optional on XL, XLT, and Lariat trims)
• XLT Luxury package (optional on XLT trim)
• Lariat Luxury package (optional on Lariat trim; requires Co-Pilot360 package)
• Spray-In Bedliner (optional on XL, XLT, and Lariat trims; included in Lariat Luxury package)
• Cargo Management System (optional on XL, XLT, and Lariat trims; included in XLT & Lariat Luxury
packages)
• Bed Extender (optional on XL, XLT, and Lariat trims)
• Bed Tray (optional on XL, XLT, and Lariat trims)
• Hard Trifold Tonneau Cover (optional on XL, XLT, and Lariat trims)
3. Retail order verification completed by the Ford dealership
• A required step by the Ford dealership for retail order scheduling is to complete the Customer
Order Verification Process (COVP) which authenticates and approves the retail order.
4. Dealer Allocation based on Approved Market Basket Formula

RETAIL ORDER CUSTOMER OPTIONS
With expectations of these unprecedented supply chain issues continuing, we would ask all of our Ford
dealers that have customers with retail orders including the optional features and packages listed above
to contact their customers and review the options available to them:
1. The customer can work with their Ford dealer to make amendments to their 2022 model year
retail order (i.e. remove constrained features or option packages), dramatically improving the
opportunity for it to be scheduled for production this year.
• Memo: Please note that we recommend against any changes to the retail order’s body code
or PEP code (e.g. Lariat to XLT) as this will also change the receipt date of the order.
2. The customer can continue to wait for their 2022 model year retail order to schedule within the
capacity constrained levels. If the order is unable to be scheduled in the 2022 model year the
customer would need to work with their Ford dealer to convert their retail order to a 2023 model
year order when the retail order bank re-opens this summer.



Dealer Letter Template
RETAIL ORDER AMENDMENT RECOMMENDATIONS
For those retail orders that have been delayed due to capacity constraints on the optional features and
packages listed above, please find the recommended order changes below.
Order Combination Recommended Change

1 Spray-In Bedliner without XLT/Lariat Luxury Package Remove Spray-In Bedliner
2 Hard Tri-Fold Tonneau Cover w/o XLT or Lariat Luxury Package Remove Tonneau Cover
3 Cargo Management System w/o XLT or Lariat Luxury Package Remove Cargo Management System
4 Bed Extender w/o XLT or Lariat Luxury Package Remove Bed Extender
5 Bed Tray w/o XLT or Lariat Luxury Package Remove Bed Tray
6 Co-Pilot360 w/o XLT or Lariat Luxury Package Remove Co-Pilot360
7 XLT Luxury Package w/o Co-Pilot360 Remove XLT Luxury Package
8 Co-Pilot360 w/o Lariat Luxury Package Remove Co-Pilot360
9 Lariat Luxury Package Remove Lariat Lux Package but keep Co-Pilot360
10 Lariat Luxury Package Remove Lariat Lux Package and Co-Pilot360

We understand that customers who placed a retail order are frustrated with continuing to wait for news on
the status of their order, which is why we are looking for our Ford dealers to support by advising their
customers of their options. It is extremely important that our retail order customers understand their
options and are given the choice of how they would like to proceed before any changes are made to their
order.
Thank you in advance for your support.

Wait a second...so Ford is actually admitting that some 2022s orders will be rolled over to a 2023...just like I've been saying for the past 4 weeks?

Wow. Would you look at that. That's crazy. You mean that all the other posts and comments me and others have made about this means we aren't liars after all? Ya don't say!

 

[rockn]

The other thing that makes me angry, that we have to reorder our Maverick if we don't get it the 2022 model. Like why can they not be rolled over? Why do I have to start with the wait in line over and over and over again?

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