Maverick Allocation Formula Mirrors The Bronco - Bloomberg

[Delzona]

"Soon."

Is that same as "Fall" delivery?

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[NotAnonymous]

Is that same as "Fall" delivery?

And, to use Bronco vernacular, "By September."

 

[DJF]

This is exactly what I said way before this article even though there's a really vocal person here who disagreed because I had no empirical data to back up the claim. It doesn't take a rocket scientist to see here that small dealer orders were taking forever, large national sales gimmick orders (Like granger and chapman) were taking forever and large dealers with no sales gimmicks were not really taking a long time. I ordered my ecoboost almost the exact day as a friend ordered his from Chapman, both XL, 4k, CP360 except mine had SIBL and mine got scheduled in 2 weeks and he still has crickets. Also, his was priority 17 while mine was 19.

Like I've said before, Ford's allocation system is obviously important to their successful business model so the people crying that it should go away are naïve. If you ordered from a place like Granger or Chapman, GOOD LUCK! If you ordered from a small dealer that has a lot of other orders, GOOD LUCK! If you're going to place an order in August for a 23 I suggest finding a larger dealer and specifically ask about their allocation numbers and how many orders were placed before yours to get an idea of how long you'll wait.

The problem with this line of thinking is dealerships don't want to disclose how many orders they already have or allocation numbers. It's still a ping pong ball lottery system as far as I can see.

 

[Allen King Jr]

Ford Chief Executive Officer Jim Farley told Bloomberg. “All we can do at this point is scale as fast as we can and break the constraints AND COMMUNICATE TO (BUYERS) what's realistic.”
So Jim, at what point is this communication between Ford and it's buyer's going to take place?

#DELZONA, but did you get your email yet???

 

[JamestownND!]

Ford Chief Executive Officer Jim Farley told Bloomberg. “All we can do at this point is scale as fast as we can and break the constraints AND COMMUNICATE TO (BUYERS) what's realistic.”
So Jim, at what point is this communication between Ford and it's buyer's going to take place?

Never!

 

[FakeCowboy]

The problem with this line of thinking is dealerships don't want to disclose how many orders they already have or allocation numbers. It's still a ping pong ball lottery system as far as I can see.

Maybe there should be a more thorough tracking system here with specific dealer information to get a better understanding of who's getting their Maverick in a decent time period from specific dealers then.

 

[LoveMyTaters]

Ford Chief Executive Officer Jim Farley told Bloomberg. “All we can do at this point is scale as fast as we can and break the constraints AND COMMUNICATE TO (BUYERS) what's realistic.”
So Jim, at what point is this communication between Ford and it's buyer's going to take place?

Communication is delayed got pushed back a few months .

 

[Maverickman74]

Ok ok But these two are totally different vehicles. the only thing they share is the name Bronco and Ford.
Frame interior and all the wonderful things about big Bronco are not in the general consumer pedestrian offering they have for the Sport. Maybe that is what they should call it "Sport"

Like when GM introduced H2 and all yuppies thought they were buying a Hummer (like Arnold) and all they got was badging, poor gas mileage and empty pride.

The marketing guys are absolute genius

And a factory lift and great approach and departure angles.

Not that I dont think H2s are douche-mobiles

 

[athertonbt]

My understanding is that they are offering these deals to buy their share of the market. At some point Ford will have to reward them with allocation numbers that actually align with their order volume.

I understood the logic when they first presented the deal, but by that logic they would be getting in a lot more Broncos every month and according to that article, they're getting very few relative to their order volume because of their location in a mid-sized city.

 

[FakeCowboy]

My understanding is that they are offering these deals to buy their share of the market. At some point Ford will have to reward them with allocation numbers that actually align with their order volume.

I agree with this but I don't think they're being up front with customers about realistic delivery timelines. Maybe they're not being deceitful but I'm sure the average customer ordering from them has no ideal about the allocation process and the fact that they might not even get their truck in this model year. When I ordered my full size Bronco I inquired with Chapman and they said 5-6 years based on the number of orders they had but only because I asked. YEARS!

 

[JBnorthTX]

This is exactly what I said way before this article even though there's a really vocal person here who disagreed because I had no empirical data to back up the claim. It doesn't take a rocket scientist to see here that small dealer orders were taking forever, large national sales gimmick orders (Like granger and chapman) were taking forever and large dealers with no sales gimmicks were not really taking a long time. I ordered my ecoboost almost the exact day as a friend ordered his from Chapman, both XL, 4k, CP360 except mine had SIBL and mine got scheduled in 2 weeks and he still has crickets. Also, his was priority 17 while mine was 19.

Like I've said before, Ford's allocation system is obviously important to their successful business model so the people crying that it should go away are naïve. If you ordered from a place like Granger or Chapman, GOOD LUCK! If you ordered from a small dealer that has a lot of other orders, GOOD LUCK! If you're going to place an order in August for a 23 I suggest finding a larger dealer and specifically ask about their allocation numbers and how many orders were placed before yours to get an idea of how long you'll wait.

It doesn't have to be a black and white decision of get rid of the allocation system completely or keep the status quo. Build to order is a different model. Order volume should be part of the formula. Ford should cap individual dealer order volume so they can't get into the Granger Bronco situation. It shouldn't be the customer's job to know the status. Some dealers won't tell customers the info even when they ask.

 

[Delzona]

#DELZONA, but did you get your email yet???

The last email I got from Ford was last week telling me how "Tough and Smart" the new F150 Lightning will be!
No thanks, that line will miles and months longer than the Maverick! Plus can you imagine the amount of electronics that you'll be waiting on? I'll bet that as soon as you get your confirmation email the next will be a "chip hold" email! ‍

 

[athertonbt]

What other dealer in the middle of nowhere midwest do you know of by name? This was a promotion gimmick, they got their name out there and I live by the saying if it seems too good to be true.......it's why I didn't bother at all ordering through them or Chapman.

I wouldn't think, with 1100+ outstanding Bronco orders, they would then apply the same logic to the Maverick and rile up another demographic in the process. I understand that for some any publicity is good publicity, but can't see how they would think being known for taking a lot of orders and delivering 5% of those orders is going to result in positive name recognition for their business.

 

[stoptothink]

So even though I would have saved about $2000 overall it was not worth the risk in not getting my Maverick for a very very long time.

So I ordered from a local dealership AutoNation Ford in Frisco TX on 8/23, got build date on 9/16, Built on 11/29, Shipped on 11/30 and took possession on 12/13 two months ago.

If you look at the $7,500+ mark-ups on Hybrid Mavericks off the lot then giving up the potential $2000 savings was well worth it to actually have a Hybrid Maverick at invoice price last December.

I was the 2nd order (June 24th) from a dealership in a not rural area (Salt Lake City suburbs) and I just recently got a build date (March 21st). I'm not really sure there is some exact algorithm (from the consumer's standpoint), sounds like you just got lucky.

 

[FakeCowboy]

I

I ordered from them in July and took delivery in November, they were extremely up front throughout the entire process. That was my experience with them.

I'm not saying anything about their customer service actions but I also believe you got in early. Think about anyone who ordered during the $3k off deal, GOOD LUCK to them getting their Maverick anytime soon!

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