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Scupking

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I sure hope this software update gets pushed to the 25s. Know reason it shouldn't...
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Glen Baker LLC

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I sure hope this software update gets pushed to the 25s. Know reason it shouldn't...
I don't think Ford will push it to the 2025's.
Marketed as an improvement for 2026. It may help drive sales
Folks have bought newer models for less.🤷‍♂️
 
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710-oil-614

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I don't think Ford will push it to the 2025's.
It may drive sales.
It becomes an improvement for 2026.
Folks have bought newer models for less.🤷‍♂️
I completely agree with you, unfortunately. Something about customer satisfaction but what do I know.
 

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710-oil-614

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I'm going to go one step farther and email Abby Grajek directly. She was one of the lead engineers on the 2025. Maybe hearing from a kind but passionate Maverick owner will spin the wheels to push it to the 25s.
 

Baldazzer

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I'm going to follow up via the dealer route, as I already started that.
Have you forwarded a link to corporate?
Yes, via FB messenger. Expect it to fall into the same customer service black hole…
 

Glen Baker LLC

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I completely agree with you, unfortunately. Something about customer satisfaction but what do I know.
I'm going to start with this question.

How much would you be willing to pay for the upgrade?

Why should Ford do it for free?
I believe the majority of 2025 Maverick owners who have never seen The Fast Lane video, are still satisfied owners of their 2025 Mavericks and will never complain or ask Ford for the upgrade.

Edited:
Close to 470,000 Mavericks have been sold.
As a whole, members and viewers of
Maverick truck Club forum, Maverick Facebook forum, Fast lane trucks,
Is a very small percentage of all 470,000 Maverick owners.
The majority of Maverick owners, I'm willing to guess, buy their Mavericks, put gas in them sometimes check the oil and just drive them back and forth to work. Never thinking about it anymore than that.
 
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MaverickDragon

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I'm going to start with this question. How much would you be willing to pay for the upgrade?
Why should Ford do it for free?
I believe the majority of 2025 Maverick owners who have never seen The Fast Lane video, are still satisfied owners of their 2025 Mavericks and will never complain or ask Ford for the upgrade.
If you don't know, you don't know, so not a likely source of dissatisfaction.

As far as why they should do it for free... Most upgrades have a cost, so this could be no different.
They could make it a dealer optional add on when an applicable vehicle comes in for service.

The amount charged would likely depend on what is involved.
A simple single module update, or a time consuming multi-module update have different impacts to the service department. For me the performance improvement would be worthwhile.

I'd be willing to slip the service department a Benjamin (or two) for the upgrade on a service visit, but from a customer appreciation standpoint, they might get more mileage out of including the change as part of other typical upgrades they do on service calls, as software tweaks happen quite often.
I had several unrelated software module upgrades done when I brought the Mav in for the Park/Ebrake recall.

If Ford does decide to deploy the slip fix to the MY25, they might want to apply it as part of normal maintenance, as they would not have to support two (or more) "As Built" software versions..
 
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710-oil-614

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I'm going to start with this question.

How much would you be willing to pay for the upgrade?

Why should Ford do it for free?
I believe the majority of 2025 Maverick owners who have never seen The Fast Lane video, are still satisfied owners of their 2025 Mavericks and will never complain or ask Ford for the upgrade.
Because it is an improvement and they have the capability to do so, they ought to do it.

However I would pay $500 to have them perform the upgrade. For someone like me who takes me Maverick up washboard mountain roads to my property - it would be well worth the added capability.
 

710-oil-614

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If you don't know, you don't know, so not a likely source of dissatisfaction.

As far as why they should do it for free... Most upgrades have a cost, so this could be no different.
They could make it a dealer optional add on when an applicable vehicle comes in for service.

The amount charged would likely depend on what is involved.
A simple single module update, or a time consuming multi-module update have different impacts to the service department. For me the performance improvement would be worthwhile.

I'd be willing to slip the service department a Benjamin (or two) for the upgrade on a service visit, but from a customer appreciation standpoint, they might get more mileage out of including the change as part of other typical upgrades they do on service calls, as software tweaks happen quite often.
I had several unrelated software module upgrades done when I brought the Mav in for the Park/Ebrake recall.

If Ford does decide to deploy the slip fix to the MY25, they might want to apply it as part of normal maintenance, as they would not have to support two (or more) "As Built" software versions..
I do agree with this. They would have to paint with a pretty broad brush for the MY25s and then anytime one would come into a dealership it would get the upgraded capability.
 
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Pointyears

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If Ford does decide to deploy the slip fix to the MY25, they might want to apply it as part of normal maintenance, as they would not have to support two (or more) "As Built" software versions..
That's an argument AGAINST them back porting it to the 2025s as then they would then have to support two versions on the 2025's versus having a clean demarcation line between the 2025s and 2026s. Since this isn't a safety fix, I don't see it happening.
 

MaverickDragon

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@Pointyears
You could be right, but looking at it another way, they could have a single, better software version that would be applicable to both model years, rather than two different versions, one for each year.

If that's the case, the rollout would actually make updates to the software suite simpler, rather than more complicated, if they roll out the improved version.

In any case, we'll see what happens (or doesn't) but I plan on doing what I can to find out (at least) if it's possible, and if it is, how I can get the update.

Enquiries can't hurt IMHO..
 
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Pointyears

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@Pointyears
You could be right, but looking at it another way, they could have a single, better software version that would be applicable to both model years, rather than two different versions, one for each year.

If that's the case, the rollout would actually make updates to the software suite simpler, rather than more complicated, if they roll out the improved version.

In any case, we'll see what happens (or doesn't) but I plan on doing what I can to find out (at least) if it's possible, and if it is, how I can get the update.

Enquiries can't hurt IMHO.
On the gripping hand, if it's an OTA update that'd unify everyone.
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