The Size Difference Still Makes Me Laugh

[Guv]

I think an extended cab along the lines of the Aussie Holden Maloo would be a great addition. Leave the wheel base the same and provide a small rear seat or carpeted cargo platform for hunting, fishing, tools, etc.

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[Guv]

Dead sexy

 

[LSchicago]

$515 out the door. Would have been $500 cash, but who carries cash?

Sadly, society is becoming cashless.

 

[OneAlienBoi]

I think an extended cab along the lines of the Aussie Holden Maloo would be a great addition. Leave the wheel base the same and provide a small rear seat or carpeted cargo platform for hunting, fishing, tools, etc.

The issue is that requires investing tens of not hundreds of millions of dollars to create an affordable product that would appeal to a very small group of buyers. The maverick is position as an affordable product, that means their profit margins almost certainly aren't very substantial on each maverick they sell. So to make it worth their time, they have to sell a lot of them. Which they wouldn't for reasons previously discussed. Everyone says they want two door long bed trucks, brands make them, and then nobody buys them.

 

[OneAlienBoi]

I think an extended cab along the lines of the Aussie Holden Maloo would be a great addition. Leave the wheel base the same and provide a small rear seat or carpeted cargo platform for hunting, fishing, tools, etc.

So looking it up, Ford's profit margin for their entire business is a little over 4% but that's across their entire lineup, much of which consists of expensive high end trucks and SUVs. So let's assume the maverick has a profit margin of about 2%. If the maverick maverick sold at an average price of 25k, that would mean Ford's making $500 in profit per maverick.

Let's say doing a two door long bed maverick costs Ford 200 million dollars to develop, which is pretty realistic. That means Ford would have to sell 400,000 long bed two door mavericks just to break even on their investment. There's no way they'd even get close to that. So they would just end up losing stacks of cash, millions of dollars.

 

[Guv]

$500 in profit, I seriously doubt it.

 

[OneAlienBoi]

$500 in profit, I seriously doubt it.

Well then that would make a two door maverick even harder to justify. Many people would expect a two door maverick with less interior space to be cheaper than a four door, but it would probably be more expensive.

 

[Guv]

Well then that would make a two door maverick even harder to justify. Many people would expect a two door maverick with less interior space to be cheaper than a four door, but it would probably be more expensive.

Ford supposedly makes $9,000 on every one of it’s lowest price F150 built in this country. Profits go up from there on the more expensive models. I am pretty sure Ford profits for the Maverick are More than $500.
I would wager that fleet sales for a little hybrid, two door cab with a bench seat would be very profitable. Every other Maverick I see appears to be a work/business truck. Two door Mavericks would probably outsell all the Rangers that go out the door.
Performance models could be a further variant of this smaller, lighter version.

 

[Decayed]

So looking it up, Ford's profit margin for their entire business is a little over 4% but that's across their entire lineup, much of which consists of expensive high end trucks and SUVs. So let's assume the maverick has a profit margin of about 2%. If the maverick maverick sold at an average price of 25k, that would mean Ford's making $500 in profit per maverick.

Let's say doing a two door long bed maverick costs Ford 200 million dollars to develop, which is pretty realistic. That means Ford would have to sell 400,000 long bed two door mavericks just to break even on their investment. There's no way they'd even get close to that. So they would just end up losing stacks of cash, millions of dollars.

They probably figured out how to squeeze a lot more than $500 per truck, otherwise why bother? I think this is where the magic is for Ford - the entire project was/is an exercise in extreme cost control. They recycled virtually the everything from existing vehicles but the body and did the development with as lean a team as possible, as fast as possible. But who really knows other than Ford?

But your basic point still stands. Doing too many variations for fringe buyers costs a ton of money they will never recoup. But when you consider that stretching the bed means tooling up to make longer drive shafts, wiring harnesses, fuel and brake lines, etc., it adds up fast. If they can't use those parts in other vehicles it isn't going to happen.

 

[Guv]

Ford builds, GT 350’s, 500’s, F600’s and various other high end specialty vehicles, gas and EV. I believe Ford would be able to make this work and make a decent profit. Also, emission’s certifying the engine/drivetrain (which remains the same) is a major expense avoided.
Do we want Ford to turn into Honda and borrow or share engine’s and drivetrains across the board, something tells me the typical Ford customer would not appreciate it.

 

[JennyJoannSuebeeMcNash]

You just thought to yourself, that's what she said, be honest. I can't believe there are people out there who think the maverick is too big, it can't really get smaller. That's what she said.

We have a saying in our workplace: "He's as worthless as a two inch...(fill in the blank.)"

 

[JennyJoannSuebeeMcNash]

TBF, it's pretty awesome

This needs a tall capper for camping!

 

[sanpablo]

Ford supposedly makes $9,000 on every one of it’s lowest price F150 built in this country. Profits go up from there on the more expensive models. I am pretty sure Ford profits for the Maverick are More than $500.
I would wager that fleet sales for a little hybrid, two door cab with a bench seat would be very profitable. Every other Maverick I see appears to be a work/business truck. Two door Mavericks would probably outsell all the Rangers that go out the door.
Performance models could be a further variant of this smaller, lighter version.

Ford makes about $2500 on the base Mav, more on higher trims.

 

[JennyJoannSuebeeMcNash]

You can hear the woman next to you laughing and saying "Mine's bigger!"

 

[Guv]

Ford makes about $2500 on the base Mav, more on higher trims.

Sounds more realistic than $500!

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