Yep. F ads, F data tracking, F subscriptionsAs much as I love beneficial technology, digital license plates seem like a solution in search of a problem.
Plus I have a deep hatred of advertising, and go to extreme lengths to remove it from devices I own/use.
A friend of mine has this digital plate, and while I admit that it's neat that he can change the message on it that displays with the tag, that is not worth $7 per month and giving up my vehicle location and trip time/speed data to advertisers.
I will stick with metal license plates.
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