Maverick THUNDER Trademarked in US

[xl2023]

I am holding out for the Splash edition or Eddie Bauer edition. The dream of the 90s is alive!

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[Braderick]

Hoping Thunder is the pHeV. Those under seat bins are pretty big…and that metal crossmember is stout.

 

[Edogg1]

Disney team up?

 

[The Weatherman]

@fordvideoguy visited the Roush’s performance facility last year and came away feeling like they had a Maverick on-site at that time. Could be that high performance version of the Maverick.

Just a thought.

 

[Maverickman74]

Heres a thought. Nascar homolgation truck? Whats the truck series these days? Maverick could take it over!

 

[Eagle11]

They are bringing back the Harley Editions!

God, I hope not

 

[cj99x]

2.3L Eco 10 Speed AWD with open exhaust for those cold start mornings

 

[Maverickman74]

God, I hope not

Its gonna be even more orange!!!

 

[Gooberhamm]

Louder engine to hide the odd sounds.

 

[commadorebob]

just an appearance package. They also filed the trademark for an F-150 Thunder too.

Still fits with the PHEV theory if they plan to launch something between the Lightning and Hybrid F-150. Thunder could simply be Ford's PHEV branding going forward while Lightning remains their BEV branding. It's a simple piece of branding that makes it easier for consumers:

Lightning = Full electric​

Thunder = PHEV​

Hybrid = Gas with some electric for local driving​

EcoBoost = Traditional ICE motor​

Say what you will, the iPhone saw the most growth when it was just "iPhone" with a number to designate which generation. Apple didn't start having failed models until they started launching eight different flavors at a time. In general, consumers prefer simplicity. Giving the PHEV a non-technical name is in line with that.

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