Maverick is a Failure Article

[Gardner79]

Ford would build 500 k mavericks. Why? Because over 70% of orders are customers of Toyota Honda Nissan Volkswagen Suburu BMW Mercedes etc

Yup. This is my first truck, and my first ford. If ford continues to make them, and it proves reliable, I will likely buy another in my life. Those F150 would mostly still be sitting on lot if the mav never existed. The mav is mostly poaching from other brands, not fords other vehicles. It is in fords best interest to meet as much demand as possible, and they know that.

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[BoxxerDad@50]

Check out this article. It makes a good point about Ford not really wanting to produce more Mavericks. The rest is mostly hyperbole.

https://www.yahoo.com/autos/ford-maverick-colossal-failure-170000586.html

All possible
But it's still a vehicle that Ford makes and they still make money... if there is no money to be made but only larger trucks then why sell the escape and other Ford cars. It's affordable and for what people are using them for it's great!
I love the cost at the pump for my Maverick Hybrid.
I love the ability to haul things without getting the carpet dirty or having to pull out of a trunk.
We pull a small RunAway trailer for camping . It works perfect for our needs!

I love the Maverick and I have had 3 now on my Original build 19 months later as earlier mentioned. Bottom line cars are a choice, fulls sized trucks are a choice with thet it boils down to what the consumer finds affordable and practical for their needs. It has a place in market but that spot isn't the same for everyone.

 

[Gardner79]

The author seems to be taking the Maverick's success as some kind of personal offense. Thankfully, he's getting roasted in the comments on Yahoo, so I don't need to point out how wrong he is about everything.

I didnt read the yahoo comments but I dont think the author cares. He cashes his check for views even if everyone hates him. For all we know OP is yahoo author in secret and got us all to read his article.

 

[2lbgill]

Check out this article. It makes a good point about Ford not really wanting to produce more Mavericks. The rest is mostly hyperbole.

https://www.yahoo.com/autos/ford-maverick-colossal-failure-170000586.html

The writer apparently shows very little credibility and knowledge in how the automotive industry works, a bunch of ramblings.

 

[commadorebob]

Objectively speaking, the fact there are hundreds of F-150s and no Mavericks would indicate the opposite. This is just your usual conclusion looking for a theory piece and he creates the wrong one.

Dude simply misunderstands the Maverick, whether willfully or not. As I have told people, you have to frame it as an SUV, not a truck. And look where Ford is focusing it: urban and suburban drivers who have never owned a truck before.

Yes, there will be people who just want a small truck and Ford will sell to those. But the reason Ford marketed a hybrid "Escape with a bed" to begin with was to grab those people who would otherwise never consider a truck before.

 

[sanpablo]

When Ford started taking orders for the Maverick it was $20k for a base model with nothing added. The taxes and fees and all that is nothing to do with Ford. Idk if they are still advertising it at that price but then again I don’t think Ford is advertising a product they can’t keep up with the demand for.

The Mav was never $20,000, it was $21,495 in 2021. A 2023 is $24,190.

 

[Ponchsox]

What a click bait POS article

 

[grumpyunk]

Wanna know who wishes the article premises were true? Two I can think of off the top of my head:
Toyota and Honda
Seems many sales are conquests from previous Honda & Toyota owners.
Apparently this is a Ford attempt to have an entry level product that appeals to a wide cross section of people, and to people who are moving on/up from an entry level sedan/coupe as they go on in life to have more family and home projects... IOW, the entry level family car of the present.
As far as towing and hauling capacity, some Tacos and even Ram and others have less capacity than a Maverick. Some competitors are rated for 1500 lbs, and are large and cost more. There must be a sweet spot in there somewhere.
I can accept Ford wants to lure customers into the dealerships with lower priced and smaller vehicles, and then upsell to an F-150, but I can't accept that is a valid tactic. From my point of view, the Maverick is a bit larger than my Range(old), but of note, an F-150 was never on my look-at list, much less considered for purchase. Even the current Ranger was too big as far as I was concerned. I cannot reach the bed of either as I could earlier models of both. The market is totally different for the three models, and Ford must be kidding them self to think anyone in the market for a Maverick would look at an F-150. FWIW, Ford is going to find out if their 'upmarket' sales ploy will work. I can understand someone who uses a truck in their business wanting a 'little more' than bench seats in vinyl, but at the same time financing for SEVEN years or so... priced out of their market, per-vehicle profit will be difficult to realize when the vehicles cannot be sold.

 

[North1250]

Check out this article. It makes a good point about Ford not really wanting to produce more Mavericks. The rest is mostly hyperbole.

https://www.yahoo.com/autos/ford-maverick-colossal-failure-170000586.html

Whatever. I don’t care. It’s a perfect vehicle for me. I drive 300 miles each way each weekend and I need a hybrid. They don’t make the fusion anymore which I had for six years. Batteries don’t get it done. I’m tired of SUVs. Oh, and the Santa Cruz is ugly. And what does he say about the thousands of old Rangers that are still on the road? Or the little C10s? 98% of people driving an F150 don’t do anything with them, certainly they don’t put anything dirty in the bed.

 

[North1250]

Wanna know who wishes the article premises were true? Two I can think of off the top of my head:
Toyota and Honda
Seems many sales are conquests from previous Honda & Toyota owners.
Apparently this is a Ford attempt to have an entry level product that appeals to a wide cross section of people, and to people who are moving on/up from an entry level sedan/coupe as they go on in life to have more family and home projects... IOW, the entry level family car of the present.
As far as towing and hauling capacity, some Tacos and even Ram and others have less capacity than a Maverick. Some competitors are rated for 1500 lbs, and are large and cost more. There must be a sweet spot in there somewhere.
I can accept Ford wants to lure customers into the dealerships with lower priced and smaller vehicles, and then upsell to an F-150, but I can't accept that is a valid tactic. From my point of view, the Maverick is a bit larger than my Range(old), but of note, an F-150 was never on my look-at list, much less considered for purchase. Even the current Ranger was too big as far as I was concerned. I cannot reach the bed of either as I could earlier models of both. The market is totally different for the three models, and Ford must be kidding them self to think anyone in the market for a Maverick would look at an F-150. FWIW, Ford is going to find out if their 'upmarket' sales ploy will work. I can understand someone who uses a truck in their business wanting a 'little more' than bench seats in vinyl, but at the same time financing for SEVEN years or so... priced out of their market, per-vehicle profit will be difficult to realize when the vehicles cannot be sold.

On point.

 

[jsus]

One thing that's not a failure: this "article" (personal blog post?) shows click bait works to get people to click and talk, and to stir up needless drama...

 

[XLTMAV]

I was a bit dismissive of this article (after having read it completely) in my post above but I want to clarify that I don't mean to be dismissive of your post - I appreciate you sharing the article with us here.

I think it's interesting that people suggest Ford doesn't want to produce more Mavericks but I don't think it's accurate. Case in point - Ford added a third shift at the plant. They literally put more investment into doing exactly the opposite.

Would Ford prefer to sell you a more profitable vehicle instead? Well sure! But they're not new to this - they've been selling vehicles for a while now and they know that not everyone can (or will) buy the more expensive models. In fact, the same video cited by the author discusses this: F-150s are beginning to stack up on dealer lots. ...and that's a problem.

I don't know exactly what Ford's strategy is for the Maverick. Maybe it's to offer something to compete with the used truck market or maybe it's a tactic to win customers away from foreign brands. It could also be a tool to start building a loyalty base with buyers who have just started earning income. Whatever the case - I think it's a bit unreasonable to suggest that this company would introduce and then continue to invest in manufacturing more of a new product that they actually don't want to produce more of. From where I sit, it just doesn't sound like this author has really thought through his arguments.

Pretty much my take on the article. He starts with a somewhat reasonable assumption about the reasons why Ford doesn't produce more Mavericks, then careens into a diatribe.

 

[XLTMAV]

I didnt read the yahoo comments but I dont think the author cares. He cashes his check for views even if everyone hates him. For all we know OP is yahoo author in secret and got us all to read his article.

I couldn't be that much of douche. Lol

Who knows, he probably lurked around here and got upset.

Sadly, I can't take credit.

 

[BoxxerDad@50]

I didnt read the yahoo comments but I dont think the author cares. He cashes his check for views even if everyone hates him. For all we know OP is yahoo author in secret and got us all to read his article.

And it's his option!
Simple and sweet....

 

[son of a ..sven]

Expected from a writer who is into Muscle Cars and racing, etc. His focus is on speed and competition. I could say he comes across as a jerk, but that may be unfair.

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