First, we have no idea what the msrp on the 23s will be. Everything has gone up in price. The suppliers for all the parts are probably demanding more from Ford. That price will go toward that. Plus the used market is crazy high. Thanks to a lot of factors including rental agencies dumping their stock during covid and now the usual annual turnover of rental stock through the auctions has fizzled (try to rent a car and see how pricy that endeavor is).
Secondly, msrp isn't some magic price point where you're getting screwed if you pay over or getting a bargain if you pay under. It's just a starting point for the dealer to price the car from their supplier. For years it was incredibly common to get cars for under msrp. To the point msrp is an afterthought and just another factor in the sales gimmick. Over price the msrp and customers think they're getting a deal at 2k under.
And since so many can't understand supply and demand, you have to factor in the demand side. OP wanted a vehicle. Didn't want to wait. If he bought something else he'd probably be stuck with something else.
My car bit the bullet a month after I placed my order. I knew it was on its way out but hoped it'd make it to delivery. So I bought a $2000 heap, drove it for 4 months and then sold it for $900 a month after I got my Mav.
If you could've offered me the Mav I wanted the day after my car died for a markup above my signed agreement I would've taken it. Would've saved me the hassle of switching cars twice, driving a car I didn't want, borrowing a family members car for one trip, and I'd have the new car immediately. Yeah, I might have gone that route and paid $5k. If it was $2k I wouldn't have even thought about it. Since I'm out at least $1100 just on the loss on the junker I bought to tide me over. If I had bought anything nicer, I would've probably had given up on the maverick. And glad I didn't. Just passed 2500mi today on it. Couldn't be happier.
Only you can decide how much you want to spend on a vehicle. Worrying that you're paying too much just tells me you really don't know how much your car is worth to you and you have to have someone hold your hand and spoon feed your opinions to you.
Supply and demand. Works both ways.
Secondly, msrp isn't some magic price point where you're getting screwed if you pay over or getting a bargain if you pay under. It's just a starting point for the dealer to price the car from their supplier. For years it was incredibly common to get cars for under msrp. To the point msrp is an afterthought and just another factor in the sales gimmick. Over price the msrp and customers think they're getting a deal at 2k under.
And since so many can't understand supply and demand, you have to factor in the demand side. OP wanted a vehicle. Didn't want to wait. If he bought something else he'd probably be stuck with something else.
My car bit the bullet a month after I placed my order. I knew it was on its way out but hoped it'd make it to delivery. So I bought a $2000 heap, drove it for 4 months and then sold it for $900 a month after I got my Mav.
If you could've offered me the Mav I wanted the day after my car died for a markup above my signed agreement I would've taken it. Would've saved me the hassle of switching cars twice, driving a car I didn't want, borrowing a family members car for one trip, and I'd have the new car immediately. Yeah, I might have gone that route and paid $5k. If it was $2k I wouldn't have even thought about it. Since I'm out at least $1100 just on the loss on the junker I bought to tide me over. If I had bought anything nicer, I would've probably had given up on the maverick. And glad I didn't. Just passed 2500mi today on it. Couldn't be happier.
Only you can decide how much you want to spend on a vehicle. Worrying that you're paying too much just tells me you really don't know how much your car is worth to you and you have to have someone hold your hand and spoon feed your opinions to you.
Supply and demand. Works both ways.
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