Lots of dealerships gave away orders due to their incompetance, lack of interest in and or knowledge of the Maverick. Demands for large down payments and requiring expensive dealer add ons also played a role. In a fair world these dealerships should have received zero allocations.
No doubt there is a good number of people that would not have a Maverick this year had they not gone with LM in the past two years. Tim always encouraged people to go to their local dealership. Many of the LM orders for MY23 were people ordering the "back up" order to their local dealership.
Everyone that ordered last year through LM or any dealership knew it was a crap shoot , especially if they were not a MY22 roll over. Many of the MY 23 orders taken were people that came to LM so late in the game they really felt they had no alternative at that point as it was clear the order banks were not going to stay open very long. They hopped on at the last minute, they were a long shot at best but they had a shot at least.
I was well informed about the Maverick by an employee of a competent dealership that wanted my order with no requirement for a big down payment and expensive dealer add ons that I didn't want. I gave it to them. Yep in hind site they took too many orders but I'm glad they took mine. My Maverick is on their lot today being prepared to ship to me here in Tucson.
Finally, just think how it might have been different if Ford actually had an advertising campaign on the Maverick. Actually informed their dealerships about the Maverick. Could actually build all the orders. But no they failed to do any of it. They relied on Tim Bartz for their ad campaign, I'm surprised they didn't ask him to help build them. They should have gotten Tim and LM more allocations, period. That was the least they could do IMO.
No doubt there is a good number of people that would not have a Maverick this year had they not gone with LM in the past two years. Tim always encouraged people to go to their local dealership. Many of the LM orders for MY23 were people ordering the "back up" order to their local dealership.
Everyone that ordered last year through LM or any dealership knew it was a crap shoot , especially if they were not a MY22 roll over. Many of the MY 23 orders taken were people that came to LM so late in the game they really felt they had no alternative at that point as it was clear the order banks were not going to stay open very long. They hopped on at the last minute, they were a long shot at best but they had a shot at least.
I was well informed about the Maverick by an employee of a competent dealership that wanted my order with no requirement for a big down payment and expensive dealer add ons that I didn't want. I gave it to them. Yep in hind site they took too many orders but I'm glad they took mine. My Maverick is on their lot today being prepared to ship to me here in Tucson.
Finally, just think how it might have been different if Ford actually had an advertising campaign on the Maverick. Actually informed their dealerships about the Maverick. Could actually build all the orders. But no they failed to do any of it. They relied on Tim Bartz for their ad campaign, I'm surprised they didn't ask him to help build them. They should have gotten Tim and LM more allocations, period. That was the least they could do IMO.
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