I kind of disagree. There are actually no options currently for small pickups as the ones that used to be small got stretched to midsize.Agreed. It used to be you could buy a rather stripped model of a pickup if all you wanted it for was a simple delivery or farm truck. That's how they would keep this under $20K... Make it like the original Rangers. It's easy to drive the price up with add-ons, especially if they are factory add-ons that are WAY overpriced anyway. If Ford wants to create a new niche in the truck market they need to think like Volkswagen did back in the days of the early Beetle.... Low price, low markup, but high volume. If the Maverick comes out in the $25-30K range it will be just another option of many.
Ford must’ve done some extensive marketing research on this to spend the money on new vehicle development, as financially they’re not in the greatest shape.
I’m thinking the active youth market, young families... and potentially a fleet edition that doesn’t compete with the consumer edition