It might be how their business has thrived historically, putting vehicles on dealer lots and seeing how many they sell, but it's not working very well for the build to order model. Ford should either increase allocations to small dealers that get a lot of orders, or cap the orders of dealers who don't have sufficient allocations. Or some combination of both.
I partly agree with you, the smaller dealers should be more forthcoming with the fact that they in general KNOW their allocations and how many orders they have. They should tell customers, hey, here's our situation, you might want to consider going to another dealer but they probably figure they don't want to lose a potential sale and that if the customer flakes out from waiting too long they'll eventually have a high demand vehicle to sell at a markup. I personally place more of the blame on the dealerships.
I agree dealers should be more transparent with customers about their situation and not take orders they can't fill, but I think Ford could have adapted better to the order system. In so doing they could potentially keep some of the customers they are going to lose with how it's being done now.
The problem with this is that they would potentially be limiting "their" customers. The dealer's are Ford's customers not really you as a buyer. The dealers buy the cars and parts from Ford and then sell them to you at a markup. I don't think Ford wants the mess of telling "their" customers, hey, sorry, you can only order this many. Just my thinking but I can definitely see regional dealership associations fighting for this on behalf of their dealers since they're essentially like a union for dealerships.
Since supposedly your Maverick has not been scheduled as yet, you might consider shifting your order to another trustworthy dealer. It is possible that your dealer may be trying to steal away your order or they are just completely ignorant. Just saying.
Ordered my xlt lux on 7-21 also. No build date. Think there’s a conspiracy concerning July 21 orders?
