Who is the target market for Ford Maverick

[wax87]

Who is the target market for Ford Maverick?


2022 Ford Maverick is a Big Winner with Millennials and Gen Z, and that's No Cap

I am just curious, how many of us are Millennial or GenZ?

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[mav_kev]

If this forum is any indication, the Maverick is a straight up boomer wagon.

 

[oysterville]

The target market is men who want a truck and have nothing to compensate for.

 

[Joe Strummer]

I'm Gen A.

 

[Hot Runr Guy]

Who is the target market for Ford Maverick?


2022 Ford Maverick is a Big Winner with Millennials and Gen Z, and that's No Cap

I am just curious, how many of us are Millennial or GenZ?

None of the above. 67 and retired.

HRG

 

[Glen Baker LLC]

If this forum is any indication, the Maverick is a straight up boomer wagon.

YEP

 

[cvano003]

Im a millennial. I had a truck, loved it, but hated filling up. The maverick solved that.

 

[LSchicago]

Gen X here, and it suits me perfectly.

 

[1929]

Least expensive vehicle in Fords lineup. As entry level vehicle it's target market is everyone.

 

[Waterick]

If this forum is any indication, the Maverick is a straight up boomer wagon.

I think the boomers seem to be so dominant on this forum only because they (we) are the ones with the time to be on it so much. Takes up more time than I want, but so much to be learned!

 

[amboran]

Boomer here also.............too many toys , but this one is fun to drive and saves a ton of gas---compared to my '69 AMX

 

[rclee]

This truck is just like when the Honda Element came out. Honda's target audience was young adventurous people. The people buying them ended up being40+ that saw the value and utility of the Element.

Funny, I bought an Element and now replaced an Element with a Maverick.

P.S. I am a BOOMER.

 

[Derwood]

Who is the target market for Ford Maverick?


2022 Ford Maverick is a Big Winner with Millennials and Gen Z, and that's No Cap

I am just curious, how many of us are Millennial or GenZ?

I think Ford wanted to cast a wide net to anyone and anybody who didn't want a behemoth for a truck yet wanted a truck capability at an affordable price. Worked for me. I test drove all three Ford pickups with my wife. We both liked the Maverick the best. Have had mine almost a year loving it!

 

[Waterick]

I think the Maverick was meant to have a wide ranging appeal. A name the boomers could relate to and most current generations never heard of or don't remember. A vehicle that can serve many people both with growing families and those downsizing to one vehicle. Makes a great first or second car. Works as a car for new drivers. The ladies seem to like it as much as the guys and it has great utility. I don't believe Ford wanted to exclude anyone and the target was very wide.

 

[NC_Pinz]

Gen X here, and it suits me perfectly.

Everyone forgets us. Jumped from Millennial / Gen Z straight to Boomer.

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