Just spoke to Ford marketing.....

[Mikeetch]

They couldn't really answer my question and referred me back to my dealer but they sent a $50 gift card to my email.

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[Justin says...]

What did you ask them?

 

[Mikeetch]

What did you ask them?

If I should place a MY24 order if I'm scheduled with a vin for a MY23

 

[Grumpa]

They couldn't really answer my question and referred me back to my dealer but they sent a $50 gift card to my email.

I have found Ford Marketing to be basically useless. I have called them a number of times and got either no answer or very vague answers. They refer me back to the dealer who is even more useless! I usually contact marketing out of futility. My bad! lol

 

[Grumpa]

If I should place a MY24 order if I'm scheduled with a vin for a MY23

I have a vin and am not ordering a 24. If I don't get a 23, that is it for me! Price increases be damned!

 

[Old Man]

I spoke to them yesterday about a new statement on the Ford website about private offers for the 2024 Maverick. The person I spoke to (who has a Maverick on order) said dealers should of received further guidance last weekend or yesterday on how to do them. One statement said the dealer determines pricing for anything on the 2024 order that was not on the 2023 order. Guess that would apply to the Lariat. Not sure exactly how that would work but doesn't sound good.

The full statement, including their goal to have rollovers built by February follows:
Customers with unscheduled 2023 model-year Maverick orders should contact their existing dealer to submit a 2024 model-year Maverick® order, which will be price protected to match 2023 pricing. Any new content on a 2024 order not included in the original order will be negotiated and priced by their dealer. We will open the order bank for 2024 Maverick orders on July 17, 2023.

We will match new 2024 orders against existing 2023 unscheduled orders to help ensure their truck is prioritized for production. To prioritize their orders, customers will need to submit their 2024 order with the same dealer who has their 2023 order. Customers may change aspects of the 2024 order, such as trim series, powertrain, options/packages or paint colors, to meet their needs.

In the event a customer’s 2023 Maverick® order is scheduled between July 17 and October 2023, we will work with their dealer to cancel the 2024 order. Alternatively, if their 2023 order does not schedule, we will add priority scheduling to the 2024 order and slot it to the beginning of production, working within their dealer’s allocation.

We estimate most 2023-2024 model year orders will schedule for production and will be built between November 2023 and February 2024. The order bank will close once production capacity is filled, so we encourage customers to not delay.

 

[Mav_RICK]

If I should place a MY24 order if I'm scheduled with a vin for a MY23

Highly unlikely you won't be built but customer service is never going to answer that question for you.

 

[Grumpa]

I spoke to them yesterday about a new statement on the Ford website about private offers for the 2024 Maverick. The person I spoke to (who has a Maverick on order) said dealers should of received further guidance last weekend or yesterday on how to do them. One statement said the dealer determines pricing for anything on the 2024 order that was not on the 2023 order. Guess that would apply to the Lariat. Not sure exactly how that would work but doesn't sound good.

The full statement, including their goal to have rollovers built by February follows:
Customers with unscheduled 2023 model-year Maverick orders should contact their existing dealer to submit a 2024 model-year Maverick® order, which will be price protected to match 2023 pricing. Any new content on a 2024 order not included in the original order will be negotiated and priced by their dealer. We will open the order bank for 2024 Maverick orders on July 17, 2023.

We will match new 2024 orders against existing 2023 unscheduled orders to help ensure their truck is prioritized for production. To prioritize their orders, customers will need to submit their 2024 order with the same dealer who has their 2023 order. Customers may change aspects of the 2024 order, such as trim series, powertrain, options/packages or paint colors, to meet their needs.

In the event a customer’s 2023 Maverick® order is scheduled between July 17 and October 2023, we will work with their dealer to cancel the 2024 order. Alternatively, if their 2023 order does not schedule, we will add priority scheduling to the 2024 order and slot it to the beginning of production, working within their dealer’s allocation.

We estimate most 2023-2024 model year orders will schedule for production and will be built between November 2023 and February 2024. The order bank will close once production capacity is filled, so we encourage customers to not delay.

Price protection? Very interesting. When I called yesterday, I was told, basically, dealer can charge whatever they want. Just take a look at some of the comments where folks who ordered had to pay over sticker?

 

[Mikeetch]

My dealer assures me MY23 will be built if you have a vin.

 

[mspmms]

They couldn't really answer my question and referred me back to my dealer . . .

 

[MaveLick]

You were lucky to get $50 gift card. In the past, when I contacted the market team, I did not get any useful answer and I was told to contact the dealership. When I asked about the gift card, I was told to contact the dealership too.

 

[KevCuRaoi]

If I should place a MY24 order if I'm scheduled with a vin for a MY23

No, you should not place an order for a 24 if you are scheduled w/ a VIN.

IF something happens and scheduled 23s are cancelled, Ford would deal with that separately (like they did w/ cancelled hybrids last year).

 

[NJBob]

My dealer assures me MY23 will be built if you have a vin.

That's what they said about the 22s did not happen.

 

[Ozarkbeard]

That's what they said about the 22s did not happen.

Ford is placing a higher priority this year in getting '23 orders built.

 

[TyPope]

I have a vin and am not ordering a 24. If I don't get a 23, that is it for me! Price increases be damned!

I'm doing the same thing. At this point, I'm on the fence about even picking mine up.

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