What is the definition of 'non-equipment. I would guess that only Ford really knows. We can presume they mean MSRP and destination charges and will be a set rebate for all 23s converted to 24s. Use search function to find latest Videoguy stream from Tim; a good source but based on what he has been told up to now also.!!
That makes sense but man are there better ways for Ford to day that lol
that's right, it only applies if your 2023 doesn't get built. either way an order gets canceled. it may be meant to limit dealer shenanigans.
But in a few weeks order window for 24's will be closed
Ordering will close the first day. Ford marketing is still so stupid underestimating the demand for this truck - even at these prices.But in a few weeks order window for 24's will be closed
If the price being one way or the other a couple hundred of dollars dependent on what the rebate ends up being is what breaks the affordability for you then you're probably buying too much vehicle.But in a few weeks order window for 24's will be closed
I have to agree that I think they are being stupid. The idea I get is they are trying to protect the profit levels realized on the F-150 and other higher-priced models. If Mavericks were in stock, on the lots, people would actually come shop and buy them. That is the concept of covering the full range of price levels from entry to top of the line. GM under Durant had models that covered the price spectrum, Chevrolet to Cadillac. In this case, it seems Ford wants to keep the product out of the showroom to be able to push buyers(potential. for the moment) into a higher priced model. I think it is stupid for at least two reasons. One, the first-time, growing family that would be looking will pass the Ford dealer on the way to others who have products that are closer to their budget than a $50k (minimum) F-150 and second, there is no reason to shop Ford as they have no product in the smaller size range. Nothing on the shelf, and nothing on the lot. I walked the local dealer and found one F-150 super cab that rang in at around $55k.
Or, y'know, Ford is just continuing with their plan of trying to move more of their production to customer ordered vehicles so they don't need to cut margins as much with incentives. Like they said they were going to two years ago.
The 23 price in not "protected".... the private offer will be based on the (approximate) increase of the base vehicle. Probably by power train. So if MSRP for hybrids goes up ~$2,000 and MSRP for EBs goes up ~$1,000. That is what the private offer will be based on.
I doubt many people that would buy an F-150 would suddenly jump down 2 levels to a Maverick. Maybe down to a Ranger.
