📈 Our 2022 Maverick Order Stats / Take Rates From 4,000+ Submissions

[Lyle]

I’m in Kansas the first Maverick I seen was today, when I picked mine up at the dealer. It’s purrrrrD!

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[New2AZ]

Interesting. How many hybrid first editions have been built? Delivered?

Man, I’d love to know. I ordered in early august, but no build date for my hybrid first edition (carb gray).

Thanks for compiling this data!

I have a CG FE hybrid (with no add-ons) order confirmed 8/1 and build week scheduled for 1/31. Have only seen one of those in person, but EB not Hybrid. We were LOW priority by my guess.

 

[Redneck Garage]

I agree! Are you still making YouTube videos?

yeah had to take a break - too busy at work

 

[IEZ69]

Interesting. How many hybrid first editions have been built? Delivered?

Man, I’d love to know. I ordered in early august, but no build date for my hybrid first edition (carb gray).

Thanks for compiling this data!

I ordered mid July and still nothing. I assume because of what I ordered. Moon roof,360,lux pkg and spray in liner

 

[IEZ69]

I ordered a hybrid first edition (San Diego, CA) on June 28th. My build is in-progress right now but not yet complete. Got my window sticker last week. Hopefully this gives you some idea of your timing

What add ins did you get?

 

[Maverick2023]

Great. Now do how much people paid per state.

 

[ttthhasdf]

Our Maverick order tracking list now has well over 4,000 orders' data submitted by Maverick Truck Club members. Here's a look into how our members have spec'd their Mavericks and the take rates on trim, engine, color, packages, options and by states.


TRIM
51.3% - XLT
29.1% - Lariat
12.7% - XL
6.9% - First Edition

ENGINE
62.4% - 2.5L Hybrid
37.6% - 2.0L EcoBoost

COLOR
20.4% - Area 51
15.5% - Velocity Blue
13.8% - Cactus Gray
12.3% - Carbonized Gray
9.7% - Alto Blue
6.6% - Hot Pepper Red
5.7% - Oxford White
5.0% - Iconic Silver
4.4% - Shadow Black
3.8% - Cyber Orange
2.9% - Rapid Red

WHEELS
52.7% - 17" Painted Aluminum Wheels
19.0% - 18" Bright Aluminum Wheels
16.0% - 17" Sparkle Silver Steel Wheels
12.3% - 18" Black Painted Wheels

4K TOW PACKAGE
72.2% - Not Equipped
27.8% - Equipped

XLT LUXURY PACKAGE
63.6% - Not equipped
36.4% - Equipped

LARIAT LUXURY PACKAGE
67.5% - Not equipped
32.5% - Equipped

FX4 OFF-ROAD PACKAGE
83.8% - Not equipped
16.2% - Equipped

FORD CO-PILOT360
68.5% - Equipped
31.5% - Not equipped

TONNEAU COVER
70.5% - Not equipped
29.5% - Equipped

STATES (TOP 10)
California
Florida
Texas
Pennsylvania
Michigan
Ohio
Virginia
North Carolina
New York
Georgia

Administrator,
you are getting interesting data. Thank you so much for sharing it. Would it be possible to run cross tabs of Model/Trim X color, Model/Trim X Engine, and Engine X Color?

ETA Just percentages or counts, for example:

	A51	VB	CACT	CARB	AB	HPR	OW	IS	SB	CO	RR
XL											0
XLT											0
Lar											0
1st		0	0		0	0	0	0	0	0	2.9

we know rapid red is all first edition

	A51	VB	CACT	CARB	AB	HPR	OW	IS	SB	CO	RR
Hybrid
Eco 2.0

	XL	XLT	Lar	1st
Hybrid
Eco 2.0

 

[MattIngram]

Is it my old eyes, or was that a reversal, where now a majority of people opted out of the luxury package in the XLT ~63%?

 

[Mavforever]

I’m in Kansas the first Maverick I seen was today, when I picked mine up at the dealer. It’s purrrrrD!

Same here, my first In person sighting was at delivery .

 

[glpuckett]

I'm curious about:

1. Club members account for 4146 orders. Has Ford released total production # for the 2022 Mav?​

2. For the Administrator, have you corrected all the entry errors in the data base? I noticed date errors, option errors, etc...​

 

[Div]

Hi Members. Got delivery of the Maverick on 12/30. I ordered on 6/14. I am in Austin and I have seen many trucks at the dealership before mine arrived. Its a XLT 2.0 Ecoboost + Tow Package + Luxury Package + Co-Pilot 360 + Tonneau Soft Cover + 17 inch wheels.

I am really liking the engine. It peppy, accelerates fast and have got lot of power. The truck is surprisingly quiet which is a bonus.

 

[CACTI_HYBRID]

So much for Ford's plan to produce 60% Ecoboost and 40% hybrid. Obviously hybrid demand is way higher than they expected.

 

[JBnorthTX]

Weird that the 17 inch black wheels aren't included in the wheels section. Also, the lux package percentages are lower than I expected.

 

[vezpa]

Illinois not making this ’Top 10’ explains why there hasn’t been a Maverick spotted in the wild. There has been 4 EB’s spotted on 3 Dealer lots, including my dealer, who had 2!
I Probably confused him with the ‘thanks no thanks, I’ll wait till you have my horse (hybrid)’ response when he asked if I wanted to take 1 for a spin. His reply to me was “It’ll be a while” and was at least honest.
Obviously, no Hybrids seen on a Dealer lot, yet.

I've seen two in the wild besides mine in our area, one FX4 Area 51 in Bolingbrook at Ikea back in Oct and I saw a XLT in Velocity blue on Cicero near Midway airport 2 weeks ago. Two Hybrids being delivered to a dealer in NW Indiana while I was there.

.

 

[Puckett]

Interesting. How many hybrid first editions have been built? Delivered?

Man, I’d love to know. I ordered in early august, but no build date for my hybrid first edition (carb gray).

Thanks for compiling this data!

I would also like to know how many have been built. I ordered a rapid red first edition 7/15 built 12/13 estimated delivery 1/11 but it has been sitting at a rail yard over two weeks.

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