Ford Maverick Achieves Q4 & Annual Sales Record in 2025

[Administrator]

The Ford Maverick, achieved record Q4 sales of 34,147 vehicles, marking a 54.2% increase.

For the full year, Maverick sold a record 155,051 pickups (+18.2% YoY).

Total sales of the entry-level XL were up 105.1% for the quarter and 29.5% for the year. The higher-equipped Maverick XLT was up 68.8% in Q4 and 19.7% for the year.

Sponsored

 

[710-oil-614]

It’s too expensive! It’s a $20k truck!!

Derrrrr..whoever paid more than $20k got ripped off!! Nobody will buy these things!!

 

[grandpa_disney]

Ford announced their quarterly results. Mav sales up slightly over 200%!
not too bad for our favorite little truck.

https://fordauthority.com/2026/01/f...hlid=f27a522186d2760735e243a20aba6055add2d0f5

 

[Hammer]

Ford announced their quarterly results. Mav sales up slightly over 200%!
not too bad for our favorite little truck.

https://fordauthority.com/2026/01/f...hlid=f27a522186d2760735e243a20aba6055add2d0f5

i believe that is a misleading statistic. If I remember correctly there was a sales hold on Mavericks last December due to issue with airbag light on dash. The current 2025 sales numbers for December (13k) are in line with historic trends

 

[Hot Runr Guy]

The Ford Maverick, achieved record Q4 sales of 34,147 vehicles, marking a 54.2% increase.

For the full year, Maverick sold a record 155,051 pickups (+18.2% YoY).

Total sales of the entry-level XL were up 105.1% for the quarter and 29.5% for the year. The higher-equipped Maverick XLT was up 68.8% in Q4 and 19.7% for the year

So much for people complaining about the revised front end,,,,,,,,

HRG

 

[Blue_Max]

I guess they've finally worked out the production bugs and supplier issues. Nice that they have finally boosted XL production.

 

[Maverick Country Club]

I will be keeping mine until the end of time, there will be plenty of salvage yard parts.

 

[Cherokee]

I paid $36,000 plus the triple T for my
24’ Ecoboost AWD Lariat.
To me It’s worth every penny.

My Mav rates far above every Ranger and Tacoma I’ve ever owned in every category I can think of.

The dollar ain’t worth nearly what it used to be.
In this new world order the Mav and its average $35,000 price tag is the best deal going for those of us that don’t need a full sized pick up.
Even the $45,000 Loaded models are sweet deals.

Go on, find another truck for $35,000-$45,000 and buy it. I hope you love it.
I really do.

I’m a Ford guy.

 

[rclee]

Now if Ford would only sell options ala-carte for the XL (like heated seats and steering wheel) I would be a buyer of a new one.

 

[surfstar]

It’s too expensive! It’s a $20k truck!!

Derrrrr..whoever paid more than $20k got ripped off!! Nobody will buy these things!!

2 outta 3 are correct

 

[710-oil-614]

Now if Ford would only sell options ala-carte for the XL (like heated seats and steering wheel) I would be a buyer of a new one.

There is a reason they don't.....

 

[Bdesign]

and they discontinue a car ( Escape) that sold 139,000 units???

 

[Triangle6887]

The Maverick continuing to outpace the Ranger in sales numbers. I love the Ranger and have owned two in my life; a 1992 square body when I was in the Navy, and a 2008 that I owned from about 2015 - 2020. However, the current Ranger falls into a weird area. Its not a small truck - heck, its near the same size as a 10th or 11th generation F-150. It costs almost as much as a base model F-150, but can't tow as much and gets the near same mileage. I struggle to see where the Ranger is supposed to fall with the Maverick on the market. The Maverick is cheaper, gets better MPG, and has a a slightly larger cabin. The F-150 is obviously superior for towing, bed space, and cabin space - but at the cost of MPG and the overall cost of the vehicle. Not sure why anyone would choose a Ranger over a Maverick unless they got a screaming deal on it.

 

[Blue_Max]

There is a reason they don't.....

Yeah, no manufacturer does that now. It's all option groups.

 

[RR - All the way]

Has anybody seen sales figures or production by Model Year, not calendar year? How many 22s, 23s, 24s, and 25s built by year model.?? I have not seen them. Would be interesting to me................

Sponsored