It is quiet a bit. Seams like most auto makers want to “spread the wealth” if you will. About 10 years ago most of fords sales were the escape Explorer and f150. So they added the bronco and ranger to break up the f150 sales.110K a year really isn't a lot though, even with platform sharing.
added the Mach e to brake up the Explorer and added the bronco sport and Maverick to break up the escape. Why I don’t know. But Ford doesn’t like have 1 vehicle selling 400,000 units and others under 100k.