New Maverick TV Commercial Oct 2025

[Mavster Mechanic]

Actual advert for cargo net.

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[Alfetta159]

Mid size: 4x8 plywood will fit on top off wheel wells with 24" or less hanging over closed tailgate.

A lot of this depends on the length of the bed which everyone has sacrificed to have four doors. I mean trucks smaller than the Maverick have had beds that are longer.

 

[ExpoGuy]

I live in the Los Angeles area and Ford is playing Maverick tv commercials over & over. In the past week I've seen the commercial at least 15 times, and I don't watch that much tv.

Also lots of F-150 commercials with 0.9% financing. I wish they would do the same with the Maverick.

 

[arizonajack]

Not a truck by definition. It is a compact or SUV with a bed. A Pickup, yes. Would you call the Honda Ridgeline, El Camino, Ranchero, Subaru Brat trucks?

You would need three definitions for those. The El Camino and Ranchero were based on full size car platforms. Not especially compact. The Subaru Brat is compact, similar to the old Dodge D-50 and Ford Courier.

The Maverick seems to hark back to the Explorer Sport Trac - 4 doors and a short pickup bed.

 

[Phimosis]

I would not call it mid-sized. If it were, could someone give me an example of a compact truck?

What specs make a ‘mid-sized’ truck or is it open to opinion?
Bob

Compact truck: 101 wheelbase, 169 length, 62 width, 2,286 lbs.

Midsized truck: 107 wheelbase, 176 length, 66 width, 2,559 lbs.

Full sized truck: 122 wheelbase 195 length, 79 width, 3,550 lbs.

Full sized truck: 121.1 wheelbase, 199.7 length, 73 width, 3,800 lbs.

 

[Alfetta159]

The El Camino and Ranchero were based on full size car platforms.

The first generation of El Camino was based on the full-size B-body platform (Impala, Caprice), but the later generations were based on the mid-size A-body platform (Chevelle, Malibu).

 

[Alfetta159]

Full sized truck: 122 wheelbase 195 length, 79 width, 3,550 lbs.

But for a 2025 F-150:
Wheelbase 145.4", Length 232.0", width 95.7", curb weight 4,941 lbs.

 

[Phimosis]

But for a 2025 F-150:
Wheelbase 145.4", Length 232.0", width 95.7", curb weight 4,941 lbs.

1979 F600 medium duty truck, 134 wheelbase, 228 length, 80 width (without mirrors), 7,500 lbs.

Imagine, parking an old dump truck at the shopping mall would be no more difficult than parking a new F-150.

 

[dochawk]

And then there's the Cadillac Caribou and Mirage from the 1970s.

Devilles sent to custom shops before the dealer, roughly doubling the price.

I really bent someone's nose out of shape on a cadillac forum by not understanding why these were wonderful, and saying that I'd want a real truck . . .

 

[Kenv24]

Compact truck: 101 wheelbase, 169 length, 62 width, 2,286 lbs.

Midsized truck: 107 wheelbase, 176 length, 66 width, 2,559 lbs.

Full sized truck: 122 wheelbase 195 length, 79 width, 3,550 lbs.

Full sized truck: 121.1 wheelbase, 199.7 length, 73 width, 3,800 lbs.

No way in the world is a Maverick a “full-size” truck….. not when you have several trucks in the Ford lineup that can be configured longer, wider and bigger.

 

[Phimosis]

No way in the world is a Maverick a “full-size” truck….. not when you have several trucks in the Ford lineup that can be configured longer, wider and bigger.

The reason I made that post is to point out how the pickup industry has underwent decades of size creep and how the public is either numb to the size creep, or oblivious to it.

The base model size of current Maverick is larger than the base model size of an F-150 when it first came out.

Personally, I like small, economical trucks. And the Maverick is not small.

This is what small Ford pickups were 4 decades before the Maverick came out.

 

[Highwaysignpost]

Not a truck by definition. It is a compact or SUV with a bed. A Pickup, yes. Would you call the Honda Ridgeline, El Camino, Ranchero, Subaru Brat trucks?

all I know is when I insured my El Camino (technically Caballero Diablo) they classified it as a truck so I always called it a truck.

 

[Blue_Max]

Personally, I like small, economical trucks. And the Maverick is not small.

You're free to buy a new small, economical truck from any other manufacturer. I wish you luck finding one, though.

 

[mave--rick]

Not a truck by definition. It is a compact or SUV with a bed. A Pickup, yes. Would you call the Honda Ridgeline, El Camino, Ranchero, Subaru Brat trucks?

state of Ohio considers it to be a non-commercial vehicle for which they charge you extra on the tag so it must be a truck of sorts

 

[Solo]

I would not call it mid-sized. If it were, could someone give me an example of a compact truck?

What specs make a ‘mid-sized’ truck or is it open to opinion?
Bob

The Maverick is as long as the Ford Explorer (Ford's mid sized SUV). So I'm guessing they're stretching the size class a bit (in marketing) because of that. But if it were official then the Maverick would easily have the worst towing spec of any mid sized truck. Put simply, the Ranger is Ford's mid sized truck, not the Maverick.

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