Not every vehicle is equipped with the electric lumber so I presume that's why they used that verbiage since this page is referring only to the power seats. I think we can all agree that unless you have power seats you're not getting adjustable lumbar even though the website and order guides indicate otherwise. I'm not that concerned with lumbar support personally, but it does make me wonder what other things I'm expecting may not be on my Maverick.I circled “if equipped” in red.
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