Perfect illustration. And is that old truck really that much more dangerous than the new one? How much did the dial move when they added the "safety"? Things that should make people go hmmmm...
I hear what you are saying, but I vividly recall when Ford would run these specials with the Escort and the Ranger base models vehicles and the price spread was $1000 between the car and the truck. There used to be base model affordable options even back in the day. That picture doesn't hardly exist anymore in the US. You still see it in other markets.
With the employee discount I'm sure.
My brother ordered an XL last week for just over $28k
Not a great example. Should we scrap all old cars and force people to buy new.
No argument that todays base vehicle has most of the equipment that people used to option for, yet it is still todays base model regardless. But that is true across all vehicles and not just Ford. The price spread between that base model car and base model truck is nothing like it is today.
A long long time ago when I lived in Japan they have a similar program of inspections on their vehicles. When the vehicle is new you can get a multi year inspection certificate for your vehicle. It started off at a somewhat reasonable cost. At a certain age, which wasn't really that old it would transition to annual inspections. And the inspections were pretty tough and pretty expensive. It forced people to either buy newer vehicles or just not drive. The price of older vehicles at the time seemed cheap, but it was because the inspections were coming due. For those of us in the military if we were only going to be there for another year that might still work if the vehicle was in really good condition the cost of the inspection might still make it worth it. That program and policy forced perfectly good vehicles off the road in Japan as the cost to keep an older vehicle was as high or higher than getting something newer.
And Toyota has stated the don't care, and don't want a compact truck.
This is not what Toyota is saying. It is coming, per this article from last month with quotes from Toyota executives.
That's not how I read it. No doubt the Maverick is a huge success for Ford, but Toyota is not exactly hurting for sales, either.
Maverick went from $21,490 to $29,840 in 4 years, a big increase of $8,350 but not quite $10,000. Ford introduced it at a ridiculously low price to get attention and it worked. It is priced more correctly now.
Well ford had undercut the Santa Cruz by $4,000 at introduction. Maverick was $19,995 ($21,490 with destination) at introduction. Priced increased every year at mid year, and 2025's have 2 increases since job1 trucks.
