Which Mavericks builds / specs will deliver first?

[Dancebuff]

From a marketing point of view (marketing MBA here), I think cyber orange is the most unique color, by far, and the most noticeable. It will create the most buzz, positive or negative, but it will get noticed. The cyber orange with Lariat trim with brown interior is also a somewhat unique color combo. I would think Ford would want to showcase the fact that this truck comes in so many colors, in order to appeal to the widest group of people. It is wonderful to have choices other than the standard black, white, silver, red, with maybe a blue as an attempt at color, all of which some of us find incredibly boring and unimaginative. The loaded Lariat trim would make the most sense for profit margin reasons, as someone else mentioned.

I am biased as that's the color combo I've ordered. Not to be noticed (I'm worried the cyber orange may be too screaming yellow-orange vs. classy), but because I love the feel of the brown interior. I totally dislike black interiors because of poor visibility, especially at night, and they are too hot. The brown is a tad more elegant and upscale, which should appeal to upscale city buyers as well as county cowboy tastes. I was looking at used King Lariat and 1792 (?) interiors on Ford and Toyota because I love the brown interior so much, but did not want such big trucks. Can you tell I'd love to be a consultant to the car industry? I love that they finally used design thinking at Ford to design this vehicle!

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[Zepper]

 

[jimmy fitzwell]

Sorry Y'all. These are different times. With all the supply chain and chip issues it has been decided that the first run of XLs will commence as soon as possible. (I ordered XL). This will result in the most vehicles hitting the streets in the shortest time.. Therefore the best advertising.

 

[oljackfrost]

Sorry Y'all. These are different times. With all the supply chain and chip issues it has been decided that the first run of XLs will commence as soon as possible. (I ordered XL). This will result in the most vehicles hitting the streets in the shortest time.. Therefore the best advertising.

How do you know this?

 

[Spartan_J]

How do you know this?

By the complete lack of logic...I'm guessing he doesn't. The chips that are in short supply for vehicles do not care if it is in a bottom or top of the line vehicle. A chip for an ECM or HVAC module is the same regardless of XL, XLT, or Lariat. The programming may be different...

 

[pxpaulx]

How do you know this?

I'm not sure how people equate the lowest cost version with being the easiest to make - all of the trucks have the same gaps to fill - whether that is a standard radio or a sync 3 unit, a rear window with no sliding window a manual sliding window or an automatic one - all the same parts have to be put together to make the vehicle!

We are all just speculating here at the end of the day. My speculation would be that the quickest re-tool would continue the 2.0 turbo configurations first, as the line will have been building with the same engine for the bronco sport until the switch-over.

 

[TerryE]

I believe as most the 2.0 optioned trucks will be built first. The reserved models w/o any delayed options. There are logistic delays for the hybrid engine.

 

[NotAnonymous]

I believe as most the 2.0 optioned trucks will be built first. The reser models w/o any delayed options. There are logistic delays for the hybrid engine.

That's my "fear" too, but I figure as long as mine is delivered before the Winter gets nasty then I'll call it a good day.

 

[balucipher]

I hope they build my truck early so I get it early. So I agree with @Dancebuff - build the Cyber Orange Lariat Lux trucks first

 

[NotAnonymous]

No, needs to be Carbonized Gray FEs first .. specifically mine.

 

[L3fty]

Fingers crossed for silver 2.0 AWD XLTs with lux pkg and 4k towing

 

[kevingcp]

Fingers crossed for silver 2.0 AWD XLTs with lux pkg and 4k towing

Plus one on this! Ordered mine in Cyber Orange and got a priority code 10 from my dealer. Hoping its sooner rather than later!

 

[DavidS]

By the complete lack of logic...I'm guessing he doesn't. The chips that are in short supply for vehicles do not care if it is in a bottom or top of the line vehicle. A chip for an ECM or HVAC module is the same regardless of XL, XLT, or Lariat. The programming may be different...

You're right that the chips for the ECM or HVAC is the same regardless of trim. But the fwd XL 2.0 w/ 4k towing that I ordered doesn't have cruise control, power mirrors, power sliding rear window, remote start, power seats, blind spot information system, lane keep alerts or any of the other fancy stuff. You can't tell me that it has the same number of microchips as a Lariat with the luxury package. And if any of those "extra" microchips become difficult to source, it's going to push back those builds. I have no idea which order they're going to be built in, but it's just not reasonable to say there's a "complete lack of logic" in his answer.

 

[balucipher]

You're right that the chips for the ECM or HVAC is the same regardless of trim. But the fwd XL 2.0 w/ 4k towing that I ordered doesn't have cruise control, power mirrors, power sliding rear window, remote start, power seats, blind spot information system, lane keep alerts or any of the other fancy stuff. You can't tell me that it has the same number of microchips as a Lariat with the luxury package. And if any of those "extra" microchips become difficult to source, it's going to push back those builds. I have no idea which order they're going to be built in, but it's just not reasonable to say there's a "complete lack of logic" in his answer.

I think the Maverick packages were designed to completely sidestep the chip shortages. I think Ford planned this out pretty well and won't have constraints for production on any of the trim levels, except for the late availability items that have been documented on here (mostly accessories and the Rapid Red color, also the 4K tow for FWD)

Ford wants to sell at least 100k of these a year so they're going to be cranking out every trim. I don't even think the Hybrid will be delayed, if the reports are true they're retooling the Van Dyke factory the first three weeks of July to produce these electric motors and transmissions, I think they'll have a solid supply of them in Hermosillo in time for production to begin in mid-August.

 

[jimmy fitzwell]

By the complete lack of logic...I'm guessing he doesn't. The chips that are in short supply for vehicles do not care if it is in a bottom or top of the line vehicle. A chip for an ECM or HVAC module is the same regardless of XL, XLT, or Lariat. The programming may be different...

Sorry guys. I was trying to be sarcastic!

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