When will Ford announce the existence/debut of the Maverick?

Old Ranchero

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Ford Traditionally makes some noise on Memorial Day, 4th of July and Labor Day, whether a big sales push, new incentives, etc. Memorial Day seems perfect timing for Maverick public reveal. Local salesman says they've been kept in the dark on existence, but new models always appear 1st in their in-house publication called Frontline.
 

Tomklra14

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The 17th is a Saturday. I am doubtful that they would make the announcement on a weekend day as opposed to a weekday. Seems like you would get more press during the work week, but I am not in marketing and have been wrong before.
 
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