What we Have Here is a Failure to Communicate

[DCP]

Though I would love to have a known build date, I realize that the projected fall delivery date runs through December. However, I am surprised that Ford's marketing team isn't putting out some type of regular updates (good or bad) to steer the narrative instead of leaving it to us to make up our own. Even bad news is better than no news.

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[22Mav]

No.

 

[bradFORD]

Even deliveries in January 2022. Are you listening FORD???

 

[Davis]

We're looking pretty good compared to the Bronco buyers. It's not time to grab the pitchforks yet.

 

[Fx4hOok]

Bring the Volkswagen Saveiro to America !!!!!!

 

[Platinum2]

Well, being that no one has actually purchased their ordered vehicle from Ford, I'm not sure why the company would feel compelled to make a comment. Just my thought.

 

[slashy42]

It's not even fall yet. Y'all are so impatient.

 

[starquestbd22]

I like knowing what’s going on as much as the next person and I guess this is easy for me to say when I've been scheduled. But I feel the need to point out that Ford has thus far done exactly what they said they would do. The Maverick has been hyped and promised for Fall delivery and they haven't missed that yet. We say we want their marketing to "release information" but in reality, we want someone deep inside Ford to hold our hands and walk us through every step of exactly what's going on week to week in an effort to tell us weeks, if not months, in advance exactly when we can expect our truck.

Patience, grasshoppers. If build dates come and go with no info or they starting getting pushed back, then we can grab our pitchforks. Until then, let's sit back and give them an opportunity to make good on their promise.

**EDIT** Specifically regarding why Ford hasn't countered the misinformation and speculation that's out there...I would say it's because they didn't create it. We have created that poop storm ourselves by endlessly searching for any tiny little tidbit of info that might make us feel closer to getting our truck. Including myself in that one...guilty as charged over here, lol.

 

[Yar]

Patience, grasshoppers. If build dates come and go with no info or they starting getting pushed back, then we can grab our pitchforks. Until then, let's sit back and give them an opportunity to make good on their promise.

Roger that...

 

[ColoradoShooter]

Every week someone starts a thread like this. Comical....

 

[UberGadgetFreak]

Have you looked at local dealer lots?
Let me go through my locals:
"My" dealership: 55 New listed, only 16 showing as in-stock. In reality, half of those are 'in transit", not actually on the lot.
Next closest: 27 New listed, 10 listed as "in stock"
Next closest from that one: 420 new listed, 286 shown as "in stock", 201 using photos from other dealerships in their 'partnership', and the remaining 85? A mix of Ford, Lincoln, and commercial vehicles.

As for scheduling, they want to keep the lines busy. That takes parts.
They can't predict when suppliers will ship parts or when they will be received with pinpoint accuracy, or even how many will actually arrive or if they are actually the right part.
They don't schedule for things they don't have yet. What if a train gets derailed? Or a ship stuck in the Suez Canal? Or the supplier got flooded from a hurricane and parts are delayed? There are a lot of factors that impact when parts come in.
So, they build to what they actually have parts for, but only schedule out a few weeks at a time, usually because.. they need more parts.

And that usually means only scheduling a month out at best, and only a few weeks at a time since they don't keep metric F-tons of parts sitting around to schedule months in advance. Add in other parts coming available for other orders that have been waiting, which do you build? The longest-waiting orders? Or the ones you already scheduled 3 months ago? That's the situation they avoid by only scheduling a few weeks at a time. It gives them a great opportunity to get older orders filled if the parts become available sooner. That's the monstrous beauty of JIT production: build what you can with what parts you have from oldest to newest orders now even if it means skipping some because you don't have those parts, but do scheduling in short cycles to allow for those orders held due to parts issues the first time to get in line if the parts are available for the next cycle so you get them out as soon as you can. Rinse, Lather, Repeat.

There are constraints on other parts for a long list of reasons as well that affect Ford, suppliers, and even their suppliers' suppliers. This is why you have to have patience. Heck, I have both a Bronco and a Maverick order (both First Editions), and I don't expect either one before mid-November at the earliest because of the issues in the supply chain right now.

I think the reason Ford doesn't really go out to clear up the misinformation is that it would lead to potentially having to explain a lot of their internal processes, scheduling, how their supplier networks and contracts work and that could do more harm than good. It could also inadvertently create libel issues if they blast a supplier or other challenges. It's best to keep all that quiet. My own employer has the same approach: publicly we do not address speculation or misinformation for all of these same reasons. We see an issue with a product, we address it. The operational stuff, (mis)informational, etc., are all left alone. Trying to address it usually just makes it even more frustrating in the end.

 

[asel3121]

Though I would love to have a known build date, I realize that the projected fall delivery date runs through December. However, I am surprised that Ford's marketing team isn't putting out some type of regular updates (good or bad) to steer the narrative instead of leaving it to us to make up our own. Even bad news is better than no news.

Then you would just find a thousand ways to pick apart their narrative, say they're lying, etc.

Bad news is not better than no news when you're responsible to shareholders.

 

[Delzona]

I like knowing what’s going on as much as the next person and I guess this is easy for me to say when I've been scheduled. But I feel the need to point out that Ford has thus far done exactly what they said they would do. The Maverick has been hyped and promised for Fall delivery and they haven't missed that yet. We say we want their marketing to "release information" but in reality, we want someone deep inside Ford to hold our hands and walk us through every step of exactly what's going on week to week in an effort to tell us weeks, if not months, in advance exactly when we can expect our truck.

Patience, grasshoppers. If build dates come and go with no info or they starting getting pushed back, then we can grab our pitchforks. Until then, let's sit back and give them an opportunity to make good on their promise.

**EDIT** Specifically regarding why Ford hasn't countered the misinformation and speculation that's out there...I would say it's because they didn't create it. We have created that poop storm ourselves by endlessly searching for any tiny little tidbit of info that might make us feel closer to getting our truck. Including myself in that one...guilty as charged over here, lol.

Well stated!! Fall begins in 20 days (as I write this) and people have build dates that fall (no pun) into that timeframe! So far Ford hasn't done anything against what they have stated. And when fall starts on 22 Sept Ford has 90 days to really make a metric ton of Mavericks so they "arrive by fall".
The only worry that I can see that may affect the building of Mavericks is this damn chip shortage. I just read today that GM is shutting down some of their production lines because of chips shortages. They said it will only be for 1-2 weeks. The majority of chip manufacturing time have been going to computers, video games consoles , and other computer driven products used in homes, where we have been stuck for over a year. So it will take time for those manufactures to get back to pre-pandemic levels.

 

[clippedwings]

I had to wait over 5 months to get a $50 airbrush regulator that a vendor took my money for, and THEN announced was back-ordered. I've been waiting 6 months for the steering wheel control module that will control the new head unit I installed into my Transit Connect's dash last March, to replace the failed Sync 3 audio module that the dealer wanted $3,000 for (a distressingly common Ford failure). My wife and I have been waiting 6 months for a new dishwasher, with no firm delivery date yet given. Welcome to PANDEMIC WORLD! Get the shot and put on a mask you fools, so I don't have to wait 6 months to get my new Lariat!

 

[Benson]

Though I would love to have a known build date, I realize that the projected fall delivery date runs through December. However, I am surprised that Ford's marketing team isn't putting out some type of regular updates (good or bad) to steer the narrative instead of leaving it to us to make up our own. Even bad news is better than no news.

Well stated!! Fall begins in 20 days (as I write this) and people have build dates that fall (no pun) into that timeframe! So far Ford hasn't done anything against what they have stated. And when fall starts on 22 Sept Ford has 90 days to really make a metric ton of Mavericks so they "arrive by fall".
The only worry that I can see that may affect the building of Mavericks is this damn chip shortage. I just read today that GM is shutting down some of their production lines because of chips shortages. They said it will only be for 1-2 weeks. The majority of chip manufacturing time have been going to computers, video games consoles , and other computer driven products used in homes, where we have been stuck for over a year. So it will take time for those manufactures to get back to pre-pandemic levels.

I think chip shortage is exactly why Ford changed its original plan to use Sync3 instead of Sync 4…and the no Sync tech but something even less desirable. Once shortage is gone the future Mav will have an updated audio sys.

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