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As one of many who missed out on 2022 MY, I saw the news of order bank opening in August and decided to visit a few dealerships around me to say hello so that I'd have their contact info when it opens next month.
Apparently - one was running a Pre-Pre-Order special:
If I put $1,000 non-refundable deposit down and committed to purchase 2023 Maverick today, then they would put me on priority code 10. If I waited until August, I'd be placed on priority code 20.
And my visit went like this -
Me: How do I commit to something that I won't know what the spec is going to be or what the pricing is going to be?
Dealer: We can set you up for MY 22's MSRP + 7,000. If you know how Bronco orders went in the past, you will know what a steal that is. It routinely went for MSRP +10,000 and given the inflation we have right now, I would estimate 2023 MSRP going up by $5,000. So you can order with me now, and get the top priority code 10, or wait for 2023 order to open, and put in a pre-order then, but we will only be able to give you priority code 20, so a good chance that you will be getting it in 2024.
Me: ... and if I wait until August, can I order at MSRP?
Dealer: no we will do market adjustment when you pick your car up.
Me: hm ok. Let me think about it.
and as I was walking out he stopped me.
Dealer: Oh hold on, wait a second. I actually have a customer who cancelled their Maverick order which is already in production. If you want, you can take it over for only $5k in market adjustment.
Me: No thank you. Have a good day.
Well off to next dealer it is.
Apparently - one was running a Pre-Pre-Order special:
If I put $1,000 non-refundable deposit down and committed to purchase 2023 Maverick today, then they would put me on priority code 10. If I waited until August, I'd be placed on priority code 20.
And my visit went like this -
Me: How do I commit to something that I won't know what the spec is going to be or what the pricing is going to be?
Dealer: We can set you up for MY 22's MSRP + 7,000. If you know how Bronco orders went in the past, you will know what a steal that is. It routinely went for MSRP +10,000 and given the inflation we have right now, I would estimate 2023 MSRP going up by $5,000. So you can order with me now, and get the top priority code 10, or wait for 2023 order to open, and put in a pre-order then, but we will only be able to give you priority code 20, so a good chance that you will be getting it in 2024.
Me: ... and if I wait until August, can I order at MSRP?
Dealer: no we will do market adjustment when you pick your car up.
Me: hm ok. Let me think about it.
and as I was walking out he stopped me.
Dealer: Oh hold on, wait a second. I actually have a customer who cancelled their Maverick order which is already in production. If you want, you can take it over for only $5k in market adjustment.
Me: No thank you. Have a good day.
Well off to next dealer it is.
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