https://www.hyundainews.com/en-us/releases/3800I'm sensing that it may go the way of the Subaru Baja. If I recall, Subaru anticipated selling around 20,000 units a year, but barely managed to sell 30,000 units over nearly five years.
Vehicles | Mar-23 | Mar-22 | % Chg | YTD (Q1) 2023 | YTD (Q1) 2022 | % Chg |
Santa Cruz | 3,825 | 2,950 | +30% | 9,307 | 8,400 | +11% |
They are selling as many as they make and you can actually go out and test drive one and buy it. Ford maybe sells twice as many but Hyundai probably makes close to twice as much on the sale. If we weren't in a parts constrained market and Ford could actually crank them out in volume then Ford would be in a much better position.
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