Article - Next gen Maverick is very important to Ford

[Bdesign]

https://www.autoblog.com/features/fords-most-important-truck-right-now-might-not-be-the-f-150


Next gen Maverick is very important to Ford. I see a hybrid Lobo (Lincoln Nautilus drivetrain) and King Ranch in the future + more options to pick from

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[Scott Asheville]

I read this and was totally unimpressed with both the author and his premise. He seems to be unaware of the Ford Skunkworks BEV due to be announced at the 12 January Detroit Auto Show and on sale June 2027. He also seems unaware that CAFE targets have been relaxed. He doesn't know the difference in margin between Maverick and F150.

Total waste of time to read this trash. The Maverick is not critical to Ford's future, or its present. It's a low-margin player at the low margin end of the market. Even though a next gen Maverick is coming, it's only coming so that Ford can take even more cost out of the product. Ford could continue selling the current Maverick for a decade. And they've milked platforms that way in the past. You make the most profit in the middle to late in a platform's lifecycle.

I have a strong suspicion the article was mostly penned by an AI. It's disjointed. It's premises are unsupported. It throws out unsubstantiated assertions. It shows an unawareness of what's going on both at Ford and in the worldwide auto industry.

Garbage.

 

[Mavster Mechanic]

Edited by AI for sure if not written by it.

Telltales:

Over use of hyphens.
That article has a bunch. Not definitive, but borderline.

Any use of long hyphens.
Article has a couple.
Like two stuck together but no joint in the middle. -- not this --

Do you know how to type a long hyphen? No human does. It is not a key on a traditional keyboard.

 

[babytruk]

Author was from Asia where the Maverick doesn’t exist and his subject specialty is EVs so it was a disappointing read for me.
It’s like North Americans thinking the already existing foreign compact trucks are great. He doesn’t know the Maverick like we don’t know the Ramcharger, Stout, Saveiro, Montana, etc…
He could probably write a bit about the Chinese EVs, but he may be relegated to honesty and choose to skip it.

 

[bgn]

In Ford's eyes, compact = cheap. I don't see King Ranch or Platinum making their way to something that starts at 25-26k.

 

[Milous]

Next gen Maverick is very important to Ford.

The (worthless) article mentions absolutely NOTHING about the "Next gen Maverick" (being very important to Ford).

It also appears to be more than a year old.

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