Ford to pause Bronco Sport output at Mexico plant amid supply shortages

the1mrb

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Thanks for clearing that up now that makes sense. So potentially a decently equipped Maverick with an 8 inch screen and AWD could be around 26-29k? I wonder how that will compare to the Santa Cruz similarly equipped. I personally like the look of the Santa Cruz better but if the Maverick is cheaper I’d be happy with it also, both great looking versatile vehicles.
Depends on your definition of decently equipped, and how Ford structures the options list (forcing dual zone climate with an 8" screen kind of thing), but I'd go along with that pricing scenario you've posited. A mid level XLT with some creature comforts, but no moonroof or navigation or fancy stereo or things like that for sub $30k. If they stick to the ~$20k starting price and my theories are right of course.
I have a feeling the Maverick will always be priced less than a Santa Cruz, option for option, across the board. But probably only a few thousand difference, and likely because of interior furnishings/materials and other fancy little knick-knacks that the Santa Cruz will employ but Ford won't.

But again, all just my speculation. I am pretty sure that a handful of people on here hoping for an AWD 2.0L EB for low to mid $20k are going to be disappointed when they see the pricing though. I'd be happy to be wrong in this instance, but I have a feeling I won't be just based on everything else Ford does.
 

Speed2000

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The chips that do arrive will be going into the top of the line version of whatever makes Ford the most money and a $20K truck will be last in line. GM is building Escalades left and right and getting sticker for them.
 

dano0726

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Is there a forecast of when the semiconductor chips supply chain will be back to normal (or close to it)? I'm guessing our Texas freeze (living here in Houston) didn't help matters when it comes to resins and plastics...
 
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ElMaverick

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Is there a forecast of when the semiconductor chips supply chain will be back to normal (or close to it)? I'm guessing our Texas freeze (living here in Houston) didn't help matters when it comes to resins and plastics...
Talk is by end of summer but might spill into the fall, production will ramp up slowly though
 
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Old Ranchero

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Is there a forecast of when the semiconductor chips supply chain will be back to normal (or close to it)? I'm guessing our Texas freeze (living here in Houston) didn't help matters when it comes to resins and plastics...
I read a business forecast yesterday that said it will likely drag into 2022 and even then not be close to normal until end of 2022. During the shutdowns people went crazy buying up consumers goods like cell phones on line and wiped out all inventories and next committments. Also there is a backlog of container ships off our ports because of Suez Canal blockage and they are predicting fuel shortages because they can't find enough drivers. Not a pretty picture for some time.
 
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theek

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I work for a software startup that serves the semiconductor industry. Shortages of one kind or another will continue until 2025 at least, at least until more manufacturing capacity comes online or old capacity is taken out of mothballs, which is somewhat more likely for small chipsets like those in cars. GPU's used in gaming, AI and in bitcoin mining? Years.
 
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oljackfrost

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Good point, but what I don’t get is that the bronco sport starts at 26k, so how is Ford going to sell the Maverick starting at 6k less than the bronco sport which the Maverick will be based upon?
Ford can sell a vehicle for whatever they think the market will bear. There is a lot of Bronco “cache” built into the Bronco Sport price.
 
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MontanaEd

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The chip shortage is hitting everyone. I think Ford will spread their supply across the model line and focus on what sells in each model. Since the Maverick has not been officially released they can delay it in order to build Bronco Sports and Escapes which sell pretty well.
 
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Doc

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I’m selling my 2006 GMC Sierra this week, I won’t wait to long, I’ll just buy a 2nd Ranger, they got 2021 Rangers in Tampa for $25,500.00
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Sergeant Gearhead

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Well, that's got to suck for all the people who are currently waiting (im)patiently for a Bronco Sport that they ordered. Judging by what most people are saying, it's probably safe to assume that the Maverick is being delayed as well.
 
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rtcraft89

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I’m selling my 2006 GMC Sierra this week, I won’t wait to long, I’ll just buy a 2nd Ranger, they got 2021 Rangers in Tampa for $25,500.00
Regards
I’m starting to get impatient as well. I’m all aboard with a 2021 Colorado if I don’t get some info here shortly.
 
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Old Ranchero

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Well, I have been looking at 2wd Supercab Rangers. Just need base, mid package and locker as start for build. Easily under 30k.
I can easily wait into 2022. Our 2018 F-150 only has 10K miles and I know it doesn't kill my weak lower back on long trips driving 500+ miles per day. I need to test drive a Maverick and read reviews as I'm not sold on the transverse mounted motor arrangement. I'd probably need the larger motor with AWD, but need to see pricing too before ruling in or out. New 2022/23 Ranger will probably be my fallback position, but I need to drive a 2WD version as the current 4WD sits too high for me to load motorcycles by myself. Current Frontier is low enough and I do prefer the V6 in that 1, so may end up looking for gently used 2020/21 Frontier when people start trading in on the redesigned model. Won't consider any Santa Cruz, Ridgeline, Tacoma (bad seating position for my back), Jeep Gladiator, or GM mid-size. If all else fails to check enough boxes I may just go all the way back to last generation Ranger- or Find a 1964/65 Ranchero and pay somebody to restore it and modernize the electricals and the drivetrain on it for me :cool:
 

theek

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I might just lease a Santa Cruz or a Frontier.
 

NavyBob

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Well, I have been looking at 2wd Supercab Rangers. Just need base, mid package and locker as start for build. Easily under 30k.
That is what I am driving now. Just looking for a smaller truck like the new Maverick.
 
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