- First Name
- Cliff
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A few excerpts:Paywalled
The sudden response to the truck built by the makers of the bestselling F-Series has left even Ford a little stunned. Maverick truck fan pages have been popping up on Facebook, at least one with more than 12,000 followers. The vehicle has been out for just 130 days.
The automaker sees three distinct groups buying the truck: female drivers, young drivers and retired drivers. Starting at just under $20,000 and getting 40 mpg, the vehicle is designed to compete with Honda and Toyota sedan offerings.
Ford sold 13,258 Mavericks in the final three months of 2021, and 2,311 of those were hybrid.
“Maverick is one of those big surprises for the industry that is only beginning, with sales turning on dealer lots in just four days," said Erich Merkle, U.S. sales analyst for Ford. "It brings a younger buyer from outside of the traditional pick-up segment. From a value proposition, it can go head-to-head with passenger cars while offering fuel economy that is comparable to many compact sedans.”
The vehicle, which had no runup to the reveal in June 2021 and launched in September, caught many in the industry by surprise.
Even now, trying to track the thousands of Maverick posts on various social media platforms "is nearly impossible," said Dawn McKenzie, Ford truck communications manager.
"We have passionate customers for Ford trucks. We've never seen these communities pop up like they are around Maverick," she said. "The only thing that's close is what happened with Bronco, but that brewed for years."
"For years, automakers and consumers have embraced a 'bigger is better' mentality with trucks. As a result, prices have exploded, with many full-size truck prices rivaling those of luxury vehicles," she said. "But the reality is that many truck owners don't need the capability of a full-size truck."
they were casting a wider net than a lot of people thought. Been discussed here a lot. These articles actually left out a 4th group- people that had previously owned compact trucks and were hoping they would return 1 day. That's me: Boomer, retired, want economy with utility, enough towing capacity and hauling for my regular uses, daily driver, choose how much tech you want, FAIRLY priced!Hello, new here. Received an email from Ford yesterday my order has moved from start 1/31 to a start of 1/24. Hope that sticks, or improves again. I have been lurking here for some time without commenting. Not going to join to read the article but I have been thinking about this for some time.
Hope this truck lives up to my expectations, but I think Ford marketing may missed the mark a little.
From reading the various comments it is more than fair to say this is attractive to new/young buyers. Myself a boomer. I have owned a variety of vehicles from 55 Chevy, K car, Grand Prix, Mazda P/U, F150, Silverado, Rave4, Hyundai Accent to my current Escape and CRV.
I love my trucks, but.... Maybe it's my age but practicality is the most important thing to me. Vehicles are a disposable item. Even if well maintained you could see 15 to 20 years service. With most far under that. To me even if the price is something I can do, it just a matter of return on investment. I grew up driving in winter conditions with high horsepower, and torque power plants.
While I like the 4WD, and AWD the times I actually needed it and used it were few and far between. Same with the towing and payload.
So as pickups and fuel prices increased along with my family size, they simply were not for me.
Along came the Maverick (my brother had a couple of the grandfathers back in the 70's) which checked all the boxes for me. Very respectable payload for a weekend warrior. Roomy enough, fuel economy, and PRICE!!!! I just could not bring myself to pay for all the bells and whistles.
Anyhow hope everyone gets their orders soon, and my wife ends up liking mine more than she thinks, so I can order her one.
they had a couple months head start selling eco boosts." Ford sold 13,258 Mavericks in the final three months of 2021, and 2,311 of those were hybrid. "
so much for the idea that hybrids were majority of all orders
That had more to do with the OKTB being early December then having to ship. My dealer has over 200 orders and over 85% were hybrid. Id love to see the actual numbers from Ford for Eco vs Hybrid." Ford sold 13,258 Mavericks in the final three months of 2021, and 2,311 of those were hybrid. "
so much for the idea that hybrids were majority of all orders
I think they are talking about actual sales during those months, not orders. They weren't actually selling hybrids during all three of those months." Ford sold 13,258 Mavericks in the final three months of 2021, and 2,311 of those were hybrid. "
so much for the idea that hybrids were majority of all orders
for months now many posters on here keep insisting the vast majority of orders were hybrid. Mostly based on self reporting here on an enthusiast forum. I recognize difference between order and completing sales contract to take possession- not sure what benchmark is being used in articles here. We know there were individuals ordering multiples and some accepting and some declining to take possession. No clue what the actual numbers are, but my gut feeling has always been demand for hybrid vs. ECO was vastly overstated. We'll see as time goes on.I think they are talking about actual sales during those months, not orders. They weren't actually selling hybrids during all three of those months.
Surprise, Surprise, SurpriseA few excerpts:
Any discussion over this is really comparing apples to oranges. From the very beginning ford stated they're only going to make 40% hybrids. The OKTB was delayed until December and now they have stopped taking orders on the hybrid. It's never really been a - do you want a hybrid or do you want a EcoBoost due to the fact the hybrid has been and continues to be in much more limited supply. Eventually production numbers I think will be released from Ford but even those will reflect availability and not consumer choice.for months now many posters on here keep insisting the vast majority of orders were hybrid. Mostly based on self reporting here on an enthusiast forum. I recognize difference between order and completing sales contract to take possession- not sure what benchmark is being used in articles here. We know there were individuals ordering multiples and some accepting and some declining to take possession. No clue what the actual numbers are, but my gut feeling has always been demand for hybrid vs. ECO was vastly overstated. We'll see as time goes on.
I think there are more retired and older folks buying the Maverick than most people consider. At least posts here and other forums tend to support that thesis. I'm 75 and the XL I purchased has made me a tinkering guy again. The last time I spent as much time with a vehicle was with my 2003 Sonoma ZRX, but the XL is a better vehicle and much better value.Hello, new here. Received an email from Ford yesterday my order has moved from start 1/31 to a start of 1/24. Hope that sticks, or improves again. I have been lurking here for some time without commenting. Not going to join to read the article but I have been thinking about this for some time.
Hope this truck lives up to my expectations, but I think Ford marketing may missed the mark a little.
From reading the various comments it is more than fair to say this is attractive to new/young buyers. Myself a boomer. I have owned a variety of vehicles from 55 Chevy, K car, Grand Prix, Mazda P/U, F150, Silverado, Rave4, Hyundai Accent to my current Escape and CRV.
I love my trucks, but.... Maybe it's my age but practicality is the most important thing to me. Vehicles are a disposable item. Even if well maintained you could see 15 to 20 years service. With most far under that. To me even if the price is something I can do, it just a matter of return on investment. I grew up driving in winter conditions with high horsepower, and torque power plants.
While I like the 4WD, and AWD the times I actually needed it and used it were few and far between. Same with the towing and payload.
So as pickups and fuel prices increased along with my family size, they simply were not for me.
Along came the Maverick (my brother had a couple of the grandfathers back in the 70's) which checked all the boxes for me. Very respectable payload for a weekend warrior. Roomy enough, fuel economy, and PRICE!!!! I just could not bring myself to pay for all the bells and whistles.
Anyhow hope everyone gets their orders soon, and my wife ends up liking mine more than she thinks, so I can order her one.