Ford Isn’t So Bad

[CoryDallas8123]

I’ve seen it mentioned MANY times - “….promised Fall 2021 delivery…”

Does anyone have a memo or proof of this claim? My memory serves me well and I believe it was “deliveries will start in Fall 2021.”

If anyone read that and believed it was a promise that’s on you and your terrible reading comprehension. Sorry.

And don’t blame it on your dealer. Car dealer is 2nd behind politician as the least trusted profession.

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[Red Ryder]

Ford coming out with a new truck that ends up being more popular than they could have imagined in what unfortunately coincided with a worldwide sh**show of pandemic and the resulting domino effect it caused is a major feat on their part.

Ford is an international corporate giant. I am reasonably certain that Ford did not lose a good part of their marketing, and customer service resources during the supply chain crisis. In fact, they release lots of press and media when releasing the Maverick last summer.
Their big failure has been poor communications and erroneous information. I got an email from Ford the night it got delivered stating it was delayed another two months.
This is incompetency on their part.

 

[PNWMaverick]

OP clearly hasn't seen the copy-paste replies from Ford here on the forums.

I’ve seen it mentioned MANY times - “….promised Fall 2021 delivery…”

Does anyone have a memo or proof of this claim? My memory serves me well and I believe it was “deliveries will start in Fall 2021.”

If anyone read that and believed it was a promise that’s on you and your terrible reading comprehension. Sorry.

And don’t blame it on your dealer. Car dealer is 2nd behind politician as the least trusted profession.

Here I was thinking it was Lawyers.

 

[TSAINTS1115]

Ford is an international corporate giant. I am reasonably certain that Ford did not lose a good part of their marketing, and customer service resources during the supply chain crisis. In fact, they release lots of press and media when releasing the Maverick last summer.
Their big failure has been poor communications and erroneous information. I got an email from Ford the night it got delivered stating it was delayed another two months.
This is incompetency on their part.

Then buy a Chevy an unburden yourself of the stress.

 

[DrDoom]

You can always tell the Fanboys and the Ford Rep's on this site by the way they defend Ford's F'd Up production system!! If Ford did what they said they were going to do back in June there would not be any one still waiting for a June or July order. I know the excuse of chip's or this or that was or is now not available!! That's all bullshit as Ford said the Maverick would be scheduled by the Reservation/Order date. No where did Ford tell people about dealer allocations or being selected by some regional manager. So when I hear all these Toad's from Ford telling people we don't understand I have just one thing to say "GO SCREW YOURSELF!!!"

 

[Red Ryder]

Then buy a Chevy an unburden yourself of the stress.

Stress? No stress, I was supporting the facts that others have mentioned on here. Ford is doing a piss poor job with communications. Don't believe me? The OP mentioned it (negativity), and both the sister sites (Bronco6G and Bronco Sport) are full of the same.

 

[SDMavguy]

Good lord!
The OP simply stated his opinion, and gets trashed by the Negative Nancies!
There are plenty of posts on this forum that start out negative, why can't you let one tiny thread remain positive!
Or better yet, go buy a Dodge, Plymouth, Chrysler or whatever and go bother those forums!

 

[Old Ranchero]

For being the oldest and most well known car company that revolutionized the world and car manufacturing as we know it, I still say they can do much better.

5-6000 units per month is horrible in my opinion when you compare it to Toyota/Honda.

which Toyotas and Hondas SPECIFICALLY are you comparing to? Ford is also building 5-6k Bronco Sports in Hermosillo. They build and sell 125k F-150s EVERY MONTH ffs! They also sell Rangers, Broncos, F-250s, F-350s, Mustangs, Mach Es, Escapes, Edges, Transits, and Transit Connects just in US market alone plus other Models globally too every month.

Some people have their heads in the sand when it comes to the big picture with automakers.

 

[Red Ryder]

Or better yet, go buy a Dodge, Plymouth, Chrysler or whatever and go bother those forums!

Why do that, the Ford is a great product. It is fair to criticize Ford for their shortcomings, it is part of the discussion of the product. Who trashed the OP?

 

[davnau]

Ford coming out with a new truck that ends up being more popular than they could have imagined in what unfortunately coincided with a worldwide sh**show of pandemic and the resulting domino effect it caused is a major feat on their part.

And those that are pissed, it isn't so hard to see, are the type that are pissed about everything in life that doesn't show up wrapped in a bow.

There are arguments on both sides.

However, in looking at the bigger picture, including the production figures of the other Ford C2 platform vehicles sold in the US (Bronco Sport, Escape and Lincoln Corsair), I see that Ford is doing a pretty good job of managing the limited parts, including semiconductors used in the various electronic management modules on their vehicles. For example, production and sales numbers for Escape/Maverick Hybrids is almost exactly 50-50. Their Hybrid drivetrains share a lot of parts, so this is a legitimate comparison.

I don't think they could do any better in overall production, until the parts shortages ease up. The Hermosillo plant is currently running two shifts, and there is no reason to add a third without better parts availability. I'm sure Ford eventually will go to three shifts when that better availability happens. (Assuming orders hold up.) They also can't really use another plant, because all worldwide plants are utilized, which is what you want for efficiency.

Also, the Maverick and Bronco Sport are sold in Mexico, Argentina, and Brazil. To sell in the latter two without tariffs, you need to build in one of those three countries. Given Ford is winding down assembly operations in Brazil due to continued losses, and the Argentina operations are already committed, Mexico is it. (Of course, building in Mexico means no tariffs for the US and Canada, too. As a note, Ford is also winding down assembly operations in India, again due to continued losses. Australia assembly operations are long gone, by all manufacturers, including GM and Toyota.)

I've consistently estimated, from earlier postings here at the MTC, that US production and sales for MY 2022 for Mavericks will be about 75,000, split 30,000 Hybrids (40%) and 45,000 EB models (60%). When you add in Canada (about 7,000 total) and Mexico, Argentina, and Brazil (about 2,000 total), that adds up to 84,000 produced and sold in total for MY 2022 from that Hermosillo plant. (More Bronco Sports will likely be produced, as there are no Hybrid models of those to worry about,) Given that 30,000 Hybrid estimate and about 3,000 Ford dealers in the US, this all translates to, on average, about 10 Maverick Hybrids per dealer. Given that only about 10% of production is the base XL model, this means, again on average, that the average US dealer will see 1 Maverick XL Hybrid delivered to them for the whole model year. I am most interested in that number, because I have have had a bare bones XL Hybrid on order since 6/17/2021, with the trailer hitch as only option. (At only $100, that is a real bargain, BTW) My dealer is medium-sized located in suburban Akron, OH. So looking at this, it totally makes sense that my truck has not been scheduled, since it has already been noted that there is a bias toward California, Texas, and Florida for allocations, lots of fleet orders for base XL models, plus there are a few dealers like Long McArthur, Chapman, and Granger that are very much focused on the Maverick for MY2022. At least we do not have to share the scarce parts with the Ford Focus (also C2 platform) here, which for MY 2022 is only sold in Europe, Australia, plus a few other countries.

Now the other side to look at is orders. Only Ford knows what that order total is for MY 2022 Mavericks. I'm speculating, and it's total speculation, that Ford has taken 45-60,000 Hybrid orders, and somewhere around 45-50,000 orders for EB models. I think they will fulfill most all of the EB orders, while a lot of Hybrid orders will roll over to MY 2023. I might not get my order delivered this year, either. It's just taking a long time, given all the parts shortages and "market-basket" allocation rules. Those, Hybrid allocations also tend to be biased toward the higher trim levels, which makes sense, given when parts are constrained, you build the most highly optioned models and trim levels that will give Ford the best margins, and thus profits. (Lee Iacocca always said that if everyone had bought a base 1965 Mustang, Ford would have made very little money.)

Another anecdotal data point is that my son just took delivery 10 days ago of a 2022 Ford Escape plug-in Hybrid (PHEV). He waited 9 months to get that vehicle, and it was a MY 2021-ordered crossover that rolled over to MY 2002 for fulfillment. He ordered it from a significantly larger dealer than my Maverick dealer. He's got a real unicorn, as I estimate Ford has only built a few hundred of those PHEV versions in total, adding both MY 2021 and MY 2022 Hybrid Escapes of PHEV types together. But he did finally get it - I've driven it.

Things are just really, really tight, and my true eye opener was the realization that the average dealer will see just one XL Hybrid for MY 2022. Since my order was the first one my dealer took for any Maverick, I'm hoping the one XL is mine when the time comes.

Not mad at all this, once I took the time to calculate it all out. We'll just have to wait and see what the outcome is. That will not come until January, 2023, when Ford reports December, 2022 and year-end total results. I give it 50-50 that I get my XL Hybrid Maverick order fulfilled for MY 2022.

It is what it is and we all just have to deal with it. To those who already have their Mavericks, congratulations. For those still waiting, then it's a decision whether to wait, or go and buy something else. Not bad, it's just where the world is right now.

We all have choices. I've decided to wait.

 

[mrbill]

Stress? No stress, I was supporting the facts that others have mentioned on here. Ford is doing a piss poor job with communications. Don't believe me? The OP mentioned it (negativity), and both the sister sites (Bronco6G and Bronco Sport) are full of the same.

I fell the same if I had heard from them during the past 5 months, I would feel different towards them too. but I had to call them. I know they and all of them have supply issues, but if they would just tell us what is going on. it would make a lot of us have more respect towards the co.

 

[mrbill]

There are arguments on both sides.

However, in looking at the bigger picture, including the production figures of the other Ford C2 platform vehicles sold in the US (Bronco Sport, Escape and Lincoln Corsair), I see that Ford is doing a pretty good job of managing the limited parts, including semiconductors used in the various electronic management modules on their vehicles. For example, production and sales numbers for Escape/Maverick Hybrids is almost exactly 50-50. Their Hybrid drivetrains share a lot of parts, so this is a legitimate comparison.

I don't think they could do any better in overall production, until the parts shortages ease up. The Hermosillo plant is currently running two shifts, and there is no reason to add a third without better parts availability. I'm sure Ford eventually will go to three shifts when that better availability happens. (Assuming orders hold up.) They also can't really use another plant, because all worldwide plants are utilized, which is what you want for efficiency.

Also, the Maverick and Bronco Sport is sold in Mexico, Argentina, and Brazil. To sell in the latter two without tariffs, you need to build in one of those three countries. Given Ford is winding down assembly operations in Brazil due to continued losses, and the Argentina operations are already committed, Mexico is it. (Of course, building in Mexico means no tariffs for the US and Canada, too. As a note, Ford is also winding down assembly operations in India , again due to continued losses. Australia assembly operations are long gone, by all manufacturers, including GM and Toyota.)

I've consistently estimated, from earlier postings here at the MTC, that US production and sales for MY 2022 for Mavericks will be about 75,000, split 30,000 Hybrids (40%) and 45,000 EB models (60%). When you add in Canada (about 7,000 total) and Mexico, Argentina, and Brazil (about 2,000 total), that adds up to 84,000 produced and sold in total for MY 2022 from that Hermosillo plant. (More Bronco Sports will likely be produced, as there are no Hybrid models of those to worry about,) Given that 30,000 Hybrid estimate and about 3,000 Ford dealers in the US, this all translates to, on average, about 10 Maverick Hybrids per dealer. Given that only about 10% of production is the base XL model, this means, again on average, that the average US dealer will see 1 Maverick XL Hybrid delivered to them for the whole model year. I am most interested in that number, because I have have had a bare bones XL Hybrid on order since 6/17/2021, with the trailer hitch as only option. (At only $100, that is a real bargain, BTW) My dealer is medium-sized located in suburban Akron, OH . So looking at this, it totally makes sense that my truck has not been scheduled, since it has already been noted that there is bias toward California, Texas, and Florida for allocations, lots of fleet orders for base XL models, plus there are a few dealers like Long McArthur, Chapman, and Granger that are very much focused on the Maverick for MY2022. At least we do not have to share the scarce parts with the Ford Focus (also C2 platform) here, which for MY 2022 is only sold in Europe, Australia, plus a few other countries.

Now the other side to look at is orders. Only Ford knows what that order total is for MY 2022 Mavericks. I'm speculating, and it's total speculation, that Ford has taken 45-60,000 Hybrid orders, and somewhere around 45-50,000 orders for EB models. I think they will fulfill most all of the EB orders, while a lot of Hybrid orders will roll over to MY 2023. I might not get my order delivered this year, either. It's just taking a long time, given all the parts shortages and "market-basket" allocation rules. Those, Hybrid allocations also tend to be biased toward the higher trim levels, which makes sense, given when parts are constrained, you build the most highly optioned models and trim levels that will give Ford the best margins, and thus profits.

Another anecdotal data point is that my son just took delivery 10 days ago of a 2022 Ford Escape plug-in Hybrid (PHEV). He waited 9 months to get that vehicle, and it was a MY 2021-ordered crossover that rolled over to MY 2002 for fulfillment. He ordered it from a significantly larger dealer than my Maverick dealer. He's got a real unicorn, as I estimate Ford has only built a total of a few hundred of those PHEV versions in total, adding both MY 2021 and MY 2022 Hybrid Escapes of PHEV types together. But he did finally get it - I've driven it.

Things are just really, really tight, and my true eye opener was the realization that the average dealer will see just one XL Hybrid for MY 2022. Since my order was the first one my dealer took for any Maverick, I'm hoping the one XL is mine when the time comes.

Not mad at all this, once I took the time to calculate it all out. We'll just have to wait and see what the outcome is. That will not come until January, 2023, when Ford reports December, 2022 and year-end total results. I give it 50-50 that I get my XL Hybrid Maverick order fulfilled for MY 2022.

It is what it is and we all just have to deal with it. To those who already have their Mavericks, congratulations. For those still waiting, then it's a decision whether to wait, or go and buy something else. Not bad, it's just where the world is right now. We all have choices. I've decided to wait.

I agree, but if they would only communicate with the customer, it would make 100% difference.

 

[SDMavguy]

Why do that, the Ford is a great product. It is fair to criticize Ford for their shortcomings, it is part of the discussion of the product. Who trashed the OP?

You, and all the others who hijack every positive thread with the same spew of negativity time and time again ad nauseum.
Yes everyone knows your issue, you've made it very clear in many other threads, leave the OP the opportunity for a happy conversation for once.

 

[ToothGrinder]

This is my first Ford as well. I came from a family of Japanese cars/trucks, mainly Toyota. Still haven’t told my father I bought a Ford, I’m sure he’ll disown me as he is a retired Toyota mechanic.
I’ll have to live with it longer to see if I’m truly a Ford fan, or if this is my first and last Ford. So far I’m enjoying it a ton.

 

[Mav_27]

Ok here goes. I’m going to date myself by saying I’ve been buying new cars since the 80’s and a decade of junkers before that. I’ve had Fords, Chevys, Hondas, Toyotas, Mazdas, you name it. Bottom line is they all have issues and all have positives.

I will admit that big three vehicles have had their fair share of quality problems in the past but I don’t see much of a difference lately. I’ve stuck with Ford or GM for the last 10 years or so because they have the best deals, but if Honda or Mazda beat them I would switch.

I am thankful that Ford is putting out a product at this price point now. To give you perspective I bought a 1992 Ford Explorer Sport. It was around 24k then and now I’m buying a better vehicle 30 years later for the same money. Sorry but I’ll put up with some inconvenience for that! (doesn’t mean I still won’t complain)

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