Maverick New Vehicle Overview with Ford Rep

[Scott Asheville]

>> A "good" salesperson should be very familiar with the product he or she is selling.


Not always true. I was a software engineer at a Fortune 50 data storage company. We sold multi-million dollar data storage appliances by the billions. I'd often help sales, and made many friends. Our sales people had charm, charisma, and were huge extroverts would could socially and emotionally influence others. At the side of each salesperson was a technical expert. Literally, on sales calls, it was the tech expert and the salesperson. One won the customer over. The other made sure the first didn't make promises we could not deliver.

The vast majority of auto customers don't care about detailed vehicle information. They want to know how much it costs, how much it fits their lifestyle, and whether or not it makes them feel good about themselcves.

The salesperson is basically there as an emotional enabler. Size up the customer. Understand what pushes their buttons. Point them to the car that does the button pushing. Make the buyer emotionally fall in love with the vehicle and buy it. That's their job. It's pushing sales, not pushing education.

And those of you who think emotion does not drive your car purchases are delusional. Even if you make a detailed spreadsheet and select the vehicle that best meets some technical parameters. That is emotional. You derive emotional satisfaction from frugality. The salesperson will pick up on that in seconds and follow the sales script for your emotional type.

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[icegradner]

Car salespeople are salespeople, not car people. If they were car people, they would be mechanics or engineers or something other than salespeople.

Bingo. Sales people are the laziest people on earth, with no real skills, other than manipulation tactics.

 

[HeyBales]

>> A "good" salesperson should be very familiar with the product he or she is selling.


Not always true. I was a software engineer at a Fortune 50 data storage company. We sold multi-million dollar data storage appliances by the billions. I'd often help sales, and made many friends. Our sales people had charm, charisma, and were huge extroverts would could socially and emotionally influence others. At the side of each salesperson was a technical expert. Literally, on sales calls, it was the tech expert and the salesperson. One won the customer over. The other made sure the first didn't make promises we could not deliver.

The vast majority of auto customers don't care about detailed vehicle information. They want to know how much it costs, how much it fits their lifestyle, and whether or not it makes them feel good about themselcves.

The salesperson is basically there as an emotional enabler. Size up the customer. Understand what pushes their buttons. Point them to the car that does the button pushing. Make the buyer emotionally fall in love with the vehicle and buy it. That's their job. It's pushing sales, not pushing education.

And those of you who think emotion does not drive your car purchases are delusional. Even if you make a detailed spreadsheet and select the vehicle that best meets some technical parameters. That is emotional. You derive emotional satisfaction from frugality. The salesperson will pick up on that in seconds and follow the sales script for your emotional type.

My 1st new car did involve some shopping around. (back in 88 using Consumer Reports script)
My Mav as 2nd new car did not - as local dealership had just dealer-traded what I was going to go look at on the weekend at a rural dealer. Never shared that, I knew, other dealer sticker still on it. They even removed it during prep - and didn't put on their own.

In both cases - I either sounded a certain way (for sure said certain things) - that script was cut short. I think they saw cheap.
I think that's where script included an attempt to make up the sales loss with the finance side - failed too. End of day and end of month still helped - a sale is a sale on their little board!

 

[MaverickDragon]

IMHO, where a salesperson's lack of knowledge makes a difference, is when a customer has a question and is given a wrong answer. When the customer finds out the truth, a natural position to take is, the guy doesn't know what he's talking about, so why listen to them.

 

[dochawk]

]Sales people are the laziest people on earth, with no real skills, other than manipulation tactics.

making them infinitely more useful than celebrities, who have no reason for us to keep around other than as a potential source of protein after an apocalypse . . .

 

[Suzukiridr14]

I remember when I saw the first Ford Maverick ever on the dealership lot of Friendly Ford in Las Vegas.
It was a Lariat in Cactus Gray I remember the salesman insisting that the Active-X interior was leather.
They also had a $3,000 adjusted profit sticker on the window.

Remember, in Las Vegas, you get low balled on what you pawn, and pay top dollar for what you buy!

 

[Glen Baker LLC]

No such thing as "Low Ball". Especially in a pawn shop business setting. That's just the first price in a negotiation.
Key Takeaways:
A lowball offer is typically used to start negotiations by offering significantly less than the seller's asking price. Buyers might use lowballing to pressure sellers needing quick asset liquidation to negotiate a lower final price.

No one except a newbie, walks into a pawn shop here and pays sticker price. They don't show that on tv.
The only thing you pay sticker price for, is if the pawn shop has merch.

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