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Clubs
 
Another distinction for the Ford Maverick! It was the most viewed new vehicle in 2022 according to CarGuru's 2022 Intelligence Snapshots and 2023 Outlook [direct link to report in PDF]

Summary:

Consumers viewing different vehicles for new, CPO, and non-CPO used
  • New – Consumer interest was driven by new model names: the Maverick, Bronco, Mustang Mach-E, GV80, GV70, and EV6 all launched in 2021 and 2022. This suggests that consumers are drawn by and interested in new nameplates.
  • CPO - CPO offers a value-friendly door to luxury nameplates for aspirational shoppers. This segment was dominated by Mercedes (top-three spots) and BMW (3 additional spots). These are two of the most heritage-rich names in luxury, and their strong CPO programs make used models attractive.
  • Non-CPO Used – This segment offers a more eclectic mix, but it still over-indexes in premium and luxury marques (7 of 10). Interest in the non-CPO used market shows that performance, luxury, and design are still major levers for value-driven shoppers.

Ford Maverick Ford Maverick Was The Most Viewed New Vehicle in 2022 [CarGuru] Screenshot 2022-12-27 at 10.43.09 AM
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Clarkdonbran

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My truck is a celebrity!
 

FESTUS

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we love our maverick, after one year of ownership and a little over 6000 miles we have no complaints. Ford hit a home run with this truck, mine is the xlt 2.0 eco with luxury pkg, very enjoyable and fun to drive. Keep up the good work Ford(y)(y)(y)(y)(y)(y)
 

Dad

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Not surprised. When I'm driving my Maverick, I always feel like I took the road less traveled by truck buyers and I'm part of a new trend in the auto industry.
 

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Watchman

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Most viewed . . . . and with ZERO TV commercials!

I believe there is a substantial number of people who have not heard of the Ford Maverick.
 

CG - All the way

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The most viewed?????? I have only seen my own and one other in the wild!! Viewing on a screen just does not do it justice!!!
 

MvrkECWI

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Many can look, but only a few can touch.
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