Ford to launch Maverick EV (I hope this is true)

[colinl]

Autoline is probably the most respected outlet in the auto industry. Past guests include the CEO of Ford, Volvo, and pretty much every other OEM on the planet. Chief engineers. CEOs of many suppliers. Their ongoing series, Autoline After Hours is one of the most educational shows on the auto industry in existence.

Thanks for the tip on BEV Maverick subforum. Didn't know that. If an admin sees this, please move this thread so we don't annoy the ICE crowd. They get grouchy when woken from their naps early.

That's interesting, but I still don't see how or why Ford would be in a hurry to bring another BEV to market when they are currently losing 100,000 per BEV sold, so I really doubt the 2027 date mentioned.

It seems to me like this would have made more sense than the Lightning.

Towing with a Maverick is much less of an expectation when compared to an F150.

To me, that's very simple.

Ford lives (and could die) on the F150. They sell 50,000 to 80,000 a month, every month. If there is a BEV truck that takes away significant sales from the F150, Ford needs to be the one doing that, rather than a competitor.

Conversely, when the Lightning and Mach E were being designed, the compact truck market didn't exist. It made sense for the Mach E to exist because Tesla sells a lot of electric sedans.

A person could now make the argument that this is exactly why to get a Maverick-sized EV truck to the market before anyone else does, but it doesn't seem sane to do that just to lose 100,000 on each one. At some point, the music will stop. Someone other than Tesla has to make money selling BEVs, or they'll stop making them.

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[Cherokee]

I'm suprised.
You think Ford would have learned something from losing a billion or so on the F150 lightning.

As long as informed buyers use the EV Maverick in the city or urban environments I think it will be a hit.

And the Lightening would make one helluva route delivery truck.

Better battery tech will come.
Has to as there is not enough lithium in the entire world to power every car in America.

Peace

 

[Deleted member 37952]

I love my Maverick but I would honestly love it way more if it was electric. I miss the smooth electric driving from my Chevy Volt and my hope was to replace it with a BEV but life had different plans. Hopefully I can cross shop an EV Maverick and the Rivian R2 in a few years when I'm in the market again.

 

[Propane Burning Man]

There is in fact an entire subforum for the BEV Maverick.

And I've never heard of this 'channel' before but I think it's much more likely to be clickbait than them getting a scoop before everyone else.

Not clickbait, and they have connections with automotive insiders, and in fact have these insiders on the show sometimes. I have been watching Autoline Daily for probably 15 years. It started 17 years ago. The best source I am aware of for automotive news. If there is a better source someone please tell me.

 

[zen_]

It's a good form factor for an EV, but definitely a bold time (being generous) to be announcing a new one while current models have been floundering, and I guess we'll see what happens with federal incentives drying up + the Tesla CEO being in charge of many levers of power.

On the other hand, if Ford can do it for the right price, and it's reliable, it could be a huge hit. Consumers do want EV's, just not $75K+ EVs in mass numbers that depreciate rapidly, or the manufacturer goes bankrupt 6 months after purchase.

 

[Propane Burning Man]

I believe common sense will prevail before Ford builds an all electric Maverick. Just like Ram just pulled the plug a few weeks ago on their all electric plug in Ram because they had very few deposits coming in on it. But their Extended Range EV, EREV, (think Chevy Volt) was getting almost all the deposits. So you can take a 2000 mile trip and not have the inconvenience of finding a public charger that works, spend an hour there, and pay price gouging prices for electricity. I have ZERO interest in an all electric EV maverick, but an EREV...hell yes thats what I want. Hear me Ford?

 

[flashfearless]

This might have everything to do with the Ford battery plant 50 miles south of the Luavul Truck assembly plant.

 

[inline_five]

Let's see if the tax credit is around still. If you can snag the hybrid for 30k and they sell the full electric model for 40k after tax incentives, I don't spend anything remotely close to 10k in gas/maintenance so for most consumers it would make zero sense.

Well not sure why there needs to be a one year (100%) ROI, that seems too high a bar to set IMO.

But, the Maverick hybrid has such a low direct operating cost (on the order of $0.08/mi in gas) that full EV doesn't make sense from a purchase/cost standpoint if it's purchase price is much higher than the standard hybrid. There are other positives, namely the simplicity of the drivetrain, quickness, smoothness, etc. I probably wouldn't buy it, nor a plug-in, but I could see it make sense from a fleet standpoint.

If you own 10 of these you could charge them overnight on location at your shop/warehouse/etc. and they'd be ready to go every morning with 100% fresh charge.

Eventually EVs will get to the point where putting in a 90-100 kwh battery will be cheaper than making a gas car, or close to it. As an example, the cost per kwh of LFP batteries fell from $95 to $53 last year to this year.

 

[Glen Baker LLC]

I believe common sense will prevail before Ford builds an all electric Maverick. Just like Ram just pulled the plug a few weeks ago on their all electric plug in Ram because they had very few deposits coming in on it. But their Extended Range EV, EREV, (think Chevy Volt) was getting almost all the deposits. So you can take a 2000 mile trip and not have the inconvenience of finding a public charger that works, spend an hour there, and pay price gouging prices for electricity. I have ZERO interest in an all electric EV maverick, but an EREV...hell yes thats what I want. Hear me Ford?

I've no interest in an EV Maverick.
A EREV yes.
Hopefully Ford will marketing will not screw up like they did when they introduced the Maverick. Thinking more people would pay the $1,500 upgrade to the EcoBoost. Surprised Ford when they didn't.

 

[pigsareus]

That's interesting, but I still don't see how or why Ford would be in a hurry to bring another BEV to market when they are currently losing 100,000 per BEV sold, so I really doubt the 2027 date mentioned.


To me, that's very simple.

Ford lives (and could die) on the F150. They sell 50,000 to 80,000 a month, every month. If there is a BEV truck that takes away significant sales from the F150, Ford needs to be the one doing that, rather than a competitor.

Conversely, when the Lightning and Mach E were being designed, the compact truck market didn't exist. It made sense for the Mach E to exist because Tesla sells a lot of electric sedans.

A person could now make the argument that this is exactly why to get a Maverick-sized EV truck to the market before anyone else does, but it doesn't seem sane to do that just to lose 100,000 on each one. At some point, the music will stop. Someone other than Tesla has to make money selling BEVs, or they'll stop making them.

yep in an interview last year where he was reminiscing about past mistakes Farley said that he won't be bringing anything new to market unless it will show a profit within 12 months.

 

[Mav_RICK]

It seems to me like this would have made more sense than the Lightning.

Towing with a Maverick is much less of an expectation when compared to an F150. I bet a bunch of delivery fleet Mavericks would excel in EV form. Small vehicles tend to be better suited for urban environments which is also where the EV's shine.
Also, the Mach E drivetrain might not have been too far off for shoehorning into the Maverick.

When you think about successful green vehicles, the Prius and the Leaf come to mind. Relatively affordable, but small and clearly aimed at urban travel (especially the Leaf). The Maverick is the truck version of the Prius essentially, so not too far of a leap.

This is so true the Mav should have had an EV option from the beginning. PHEV ehh not so much. Just stick with a hybrid or EV alternative.

 

[sfmav]

I could see a Maverick EV doing well here in California. We have ACF regulation and ZEV regulations on passenger cars. There's charging infrastructure in dense urban areas...all places for a small electric work truck to excel. My company would immediately invest in these to replace some fleet vehicles limited to short distances and simple operations. Seems like a no-brainer for Ford when you've got the small truck market cornered

 

[Glen Baker LLC]

This is so true the Mav should have had an EV option from the beginning. PHEV ehh not so much. Just stick with a hybrid or EV alternative.

When we lived in Las Vegas full-time. I owned a Chevy Volt it was a pain in the butt for me to get in and out of with my spine problems. It had 36 MI of electric range. It was 9 miles each way to the shop. I had a regular 120 charger at home. I plugged it in anytime I was home so I had 36 miles whenever I needed it and 9 gallons of gas at 36mpg for our trips to Salt Lake City every other month. Stopping in Beaver Utah to use the restroom. I'd see Teslas waiting to use their charging stations.

Yes, I want the best of both worlds. I don't want to buy any gas for 80% of the short trips and a gas engine for longer rural backcountry trips. Even having the option of throwing an extra 5 gallons in the back of the truck for even more range. Something you can't do with an EV.

 

[am_fm_radio]

From Autoline Daily... They usually don't spread BS, so I'm hoping this is true.

FORD TO LAUNCH MAVERICK EV​

Ford found a nice niche for its Maverick pickup truck when it was launched nearly 4 years ago, with sales running around 130,000 units a year. And now the company wants to leverage that success by coming out with an electric version. Autoforecast Solutions reports that the Maverick EV will go into production in April of 2027. AFS says the truck, with the code-name P833, will be tooled for 100,000 units a year. And curiously, it will be built in the company’s assembly plant in Louisville, Kentucky and not at its plant in Hermosillo, Mexico, where the ICE version of the Maverick is built. Louisville is where the Ford Escape is made, and since the two of them will be made side by side, that strongly suggests that Ford will be coming out with a BEV version of the Escape, as well.​

I spent years in the newspaper business, middle management, and saw the writing on the walls and got out. My paper was once the 6th largest in the country..

THIS WAS KNOWN AS A SLOW NEWS DAY...

An obscure tid-bit printed to take up space that had perhaps 5-10% truth of it ever occurring..

Anyone visiting YOUTUBE this past month has seen the TOYOTA $7,000 pickups. Along with I think GM and Subaru...

Well just take my bet- I'll give you $7000 cash, go down to the Toyota dealer and buy a new $7000 Toyota pickup. If you can't I want my $7000 back plus your $7000 for loosing.

This is known as fake news... Common sense dictates every form of motivation-transportation for the past 10-20 (maybe 100) years, the "goal" is to electrify... People want "grocery getters". Your more likely to have a flying car..

Don't get me wrong, I purposely bought my Maverick hybrid because they didn't offer full EV.. To put it into prospective of the 1980's EV "clown cars"... I wanted something for "around town", transporting 50 pound bags of Dog Food. 2-3 two by fours. and other such things that my 22 year old bought new GMC 2500HD Duramax diesel. It will haul a back hoe, and has done so many times. So now I have both..But I don't need to fire up the GMC Diesel to go buy Fido kibble.

Short of licensing a golf cart which is legal in my town. But not out on the county roads to the next town where the big box stores are. I do hope FORD introduces a EV utility type pickup. Not one that can pull a back hoe either, but a "grocery getter". Here only 1 village in my county allowed golf carts on the roads; today there are 2-3 now. Village #1 is now allowing licensing of Side by side UTV's.. Come 2027, perhaps my entire county (minus interstates) will allow golf carts-UTV's and then won't Ford be a day late and dollar short???

I have seen some side by side UTV's with even a dump bed for under $15K .. Just where will be the 2027 EV maverick?? I suspect $30K+ or more. If that comes true,as well as the fortune telling $7K toyotas then buying 4 of those $7000 Toyota's will still be cheaper than 1 EV Maverick.... ALWAYS follow the money...

Given certain current affairs, won't FORD want to build any product in America now??? That isn't even mentioned in future speculations.

 

[oysterville]

A lot of the $X dollars lost in each electric vehicle sold is R&D into the E part of the EV. Naturally Ford uses a lot of tech from existing ICE models, but this is to be expected and is planned for to a degree.

That said, what is learned and built in the Lightning and Mach-E vehicles can certainly be transferred to future models. Adoption of those future models on a car greater scale will only happen when the prices are more attainable to the average buyer, especially now that Tesla charger compatibility is making charge point availability less of a thing.

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