they are in uncharted territory with no crystal ball to accurately predict demand or product success. Take a look at Ford's stock price over the last couple years. They've been absolutely bleeding money on the whole. The massive multi-billion $ investments in Ford Blue, Oval City and battery ventures requires billions and billions and loans at the best credit rates they can get. Cheap $ is gone due to inflation and rising interest rates. Thier credit rating is critical to borrowing affordably to fund all the expansion. If they had a big enough miss on a multi-billion $ gamble on a product like Maverick it could literally bankrupt the company. No joke. Look at the big picture.I find it very hard to believe the demand for the Maverick surprised Ford. I don't think they ever intended to be able to meet that demand. I do think they are going to try to moving forward. They have to because that’s where the demand is going, to smaller more affordable vehicles.
Sponsored